Annuity recommendations
Most retail advisors earn 6%+ commission selling certain annuities. We almost never recommend annuities. When we do, we use no-load fee-based products only — no commission flows.
The word gets used loosely. Below is what it concretely means at Cornerstone — six legal standards we're held to, and four practical examples of how those standards shape our behavior. Form ADV is publicly filed at SEC.gov; the standards are enforceable.
The fiduciary standard isn't aspirational. It's six legal duties, enforced by the SEC, with a public record (Form ADV) filed annually. Violations are actionable. Below: the six, with what each actually means at Cornerstone.
Every recommendation must be in your best interest, not ours. By law. Without exception. On every decision, on every account, every meeting.
Any conflicts of interest are disclosed in our Form ADV. We have very few; what we have is transparent and posted at SEC.gov.
Fees must be reasonable for services provided. We benchmark to industry data; the schedule is on the Fees page and on every engagement letter.
We must understand your situation deeply before recommending action. Cookie-cutter advice violates the standard. Discovery takes 4 — 8 weeks for a reason.
Our loyalty is to you, not to any product company, custodian, or third firm. Fund choices, custodian choice, alternative-investment access — all merit-based.
Violations are actionable. The SEC enforces. Your remedy is clear. Form ADV publicly filed; complaints go on the public record.
Four behaviors that follow from the standard. Annuity recommendations, insurance products, proprietary funds, outside fees. Each is where conflicts of interest typically appear in retail finance — and where ours diverge from the broker-dealer model.
Most retail advisors earn 6%+ commission selling certain annuities. We almost never recommend annuities. When we do, we use no-load fee-based products only — no commission flows.
We don't sell life, disability, or LTC insurance. We refer to independent brokers, review existing policies for fit + adequacy, and audit the cost-benefit annually.
We don't have any proprietary funds. Funds we use are from independent companies (Vanguard, DFA, select active managers) selected on merit, not relationship.
We don't accept referral fees, soft dollars, or revenue share from any third party. The only money we receive is our direct fee from you, posted on the engagement letter.
Four questions to ask any advisor. The fourth — about commissions — is the test that distinguishes fiduciary from suitability. If the answer requires qualification, you have your answer.
Most retail 'financial advisors' are registered representatives at broker-dealers — held to a 'suitability' standard. They must recommend things that are suitable for you, but not necessarily best for you. The difference looks small on paper and is huge in practice; suitability has been the basis for thousands of FINRA arbitrations.
Ask: 'Are you fiduciary on all advice, all of the time?' Many will say 'yes — when acting as an advisor' — meaning they switch out of fiduciary mode when selling products. We're fiduciary always. Period. The Form ADV makes this enforceable.
Yes — RIAs (Registered Investment Advisors) are fiduciary by SEC registration. 'Hybrid' advisors who hold both RIA + broker-dealer licenses can switch hats. We're an RIA only — no broker-dealer license, no insurance license, no commissions of any kind.
Commissions create incentive to recommend the highest-commission product, not the best one for you. We don't earn commissions — period. The fee on your engagement letter is the only money we receive.