Customer stories

Fewer meetings is the output. Here's the input.

Three teams walked us through exactly what changed — counted from their own calendars and invoices, not our dashboard. Numbers below are each team's before-and-after, quoted with their permission.

Fathom & Frame

The design studio that killed its Monday status meeting

Fourteen designers, nine recurring meetings a week, and a creative director spending Mondays reading out a spreadsheet. Fathom & Frame moved status to async digests and kept meetings for actual critique.

Fathom & Frame's problem wasn't effort — it was orbit. Client work lived in a task tracker, feedback lived in email, and the truth lived in whichever designer you asked last. Monday's all-hands existed mostly so Mei could read the tracker out loud.

They moved project boards and briefs into Relay first, then turned on update digests two weeks later. Each designer answers a two-minute prompt before their day starts; Mei reads one compiled digest with blockers pinned on top — before anyone is even online.

The Monday meeting survived, but it changed species: it's now 25 minutes of critique on work-in-progress, because nobody needs the status lap anymore. Client kickoffs got faster too — the brief template resolves open questions as comments instead of a third call.

Portrait of Mei Nakamura, co-founder of the design studio Fathom & Frame, smiling in a bright blue blazer — Mei Nakamura

Co-founder & creative director, Fathom & Frame

Overhead view of a design team spreading printed photographs and layouts across a white worktable, laptops open at the edges

What they do: Brand & design studio
Size: 14 people
Where: Portland, OR
Plan: Team

9 → 2

recurring meetings per week

Status and planning meetings replaced by digests; critique and retro kept.

3 days → 1

client kickoff to first task

Brief template with comment-to-task resolution replaced two alignment calls.

“what's the latest version?” emails in June

Docs and boards share one home; clients see a read-only share link.

Copperline Labs

Six tools became one workspace — and onboarding dropped to a day

A fully remote product team was paying for six overlapping tools: a wiki, a tracker, a standup bot, a docs app and two things nobody remembered buying. Copperline consolidated into Relay and rewired onboarding around it.

Copperline's stack grew one emergency at a time: a wiki from 2022, a tracker the engineers liked, a standup bot for the timezone spread, a docs tool for everyone else — plus the seats nobody used. New hires spent their first week just learning where things were.

The consolidation took a quarter, on purpose. Engineering moved boards first and kept GitHub sync on; the wiki was migrated page-by-page, and anything nobody had touched in a year was archived instead of moved — about 40% of it.

The surprise win was onboarding. A new hire's first-day doc links every board, template and digest they'll ever need — because it's all in one place, the scavenger hunt is gone. Their engineering manager in Warsaw reads the same digest as the CEO in Denver.

Portrait of Dev Raghavan, head of product at Copperline Labs, smiling in glasses and a navy blazer — Dev Raghavan

Head of product, Copperline Labs

A remote worker stands at a home-office standing desk, joining a video call from his living room

What they do: B2B product company
Size: 32 people, fully remote
Where: Denver, CO (HQ) · 6 countries
Plan: Business

6 → 1

tools for docs, tasks and standups

Wiki, tracker, standup bot and docs app retired; Slack and GitHub kept, connected.

1 week → 1 day

new-hire time to first shipped task

One onboarding doc links every live board and template.

$1,830 / mo

recovered from retired seats

Their own invoice math after dropping four subscriptions — before Relay's cost.

Northloop Collective

An 8-person agency across 5 time zones that answers clients before they ask

With teammates from Lisbon to Vancouver, Northloop's overlap window is 90 minutes a day. They stopped spending it on internal sync and started publishing client-facing weekly digests instead.

Northloop never had a meeting problem — they had a window problem. With five time zones, every sync call cost someone their evening. Decisions made on calls evaporated: three weeks later nobody could find why a campaign had changed direction.

In Relay, every client engagement is a project with a decision log. Debates happen in doc comments on their own clocks; when a thread resolves, it's stamped as a decision with a date and an owner. The 90-minute overlap window is reserved for the two calls a week that earn it.

Then they pointed digests outward. Every Friday, each client gets a compiled read-only update — what shipped, what's next, what's blocked on their approval. Clients stopped emailing “any update?” because the update beats them to it.

Portrait of Marcus Ehrlich, managing partner at Northloop Collective, in a white shirt and glasses — Marcus Ehrlich

Managing partner, Northloop Collective

A team member takes notes while watching a colleague present at a whiteboard over a laptop video call

What they do: Marketing agency
Size: 8 people
Where: Distributed · 5 time zones
Plan: Team

5 → 2

internal sync calls per week

Decision threads in docs replaced ad-hoc calls; the overlap window is protected.

100%

decisions with a searchable record

Resolved comment threads stamp a decision log per client project.

~4 hrs / wk

partner time recovered from status emails

Friday client digests replaced individually written update emails.

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