about · est. 2012, Columbus, Ohio
Built around one rule: the price before the hook
Fairhook exists because our founder spent years watching what happens to people at their most stranded — and decided a tow company could compete on the one thing the industry treats as a trade secret: the price.
Marcus Webb drove a wheel-lift for other people's yards for seven years. He watched dispatchers quote “it depends,” watched invoices grow on driveways, and watched a storage bill hit four hundred dollars because a gate stayed conveniently closed over a weekend. In 2012 he leased one used flatbed and painted the rule on the door: the price before the hook.
Fourteen years later Fairhook runs seven trucks out of the Marion Road yard, and the rule hasn't moved: the whole rate card is public, the quote comes before the truck, and the receipt reconciles against the website — line for line, or the line is free.
On damage: Soft straps and damage-free rigging on every tow. If we scratch it, we photograph it, we own it, and our insurance — not yours — pays for it.
the three refusals
What this company won't do for money
No patrol contracts
We don't monitor private lots and get paid per car we haul away. That business model — sometimes fed by paid spotters and per-tow kickbacks — is where most predatory towing lives, and no rate card can fix its incentives. So we're not in it.
No unquoted work
If dispatch can't state a number or a bounded range before the truck rolls, the truck doesn't roll. Heavy recoveries get their number on scene, in writing, before a cable moves.
No storage games
The yard exists to hold cars safely, not to farm daily fees. First 12 hours free, releases 24/7, belongings always accessible — the storage policy fits in four lines because there's nothing hidden in it.
the crew
Five people, no call center
When you call at 2 am you get Dana or whoever's running dispatch that night — a person in Columbus with the rate card and the truck map, not a national broker reselling your breakdown to the highest bidder.
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Marcus Webb
Owner-operator · 21 yrs
Started on a wheel-lift in 2005; still takes the 2 am shoulder calls. Wrote the “price before the hook” rule after one too many horror stories from customers of other yards.
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Dana Okafor
Dispatch lead · 9 yrs
The voice on the phone. Quotes every job from the rate card and the live truck map — and reads back the number before any truck rolls.
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Jess Trinh
Flatbed operator · 7 yrs
Our EV and exotics specialist — keeps the tow-mode procedures for every EV brand laminated in the cab.
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Pete Kowalski
Heavy recovery lead · 16 yrs
Runs the 26-ton wrecker and prices every heavy job on scene, in writing, before a cable moves.
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Omar Haddad
Roadside & wheel-lift operator · 5 yrs
Carries the battery tester with the print-out — because “trust me, it's dead” isn't a diagnosis.
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The trucks
- 3 flatbeds 19–21 ft steel decks, one with a motorcycle chock kit
- 2 wheel-lifts with dollies aboard, for garages a flatbed can't enter
- 1 heavy wrecker 26-ton, for box trucks through loaded semis
- 1 service van jump packs, tire tools, fuel cans, lockout kit
registration & insurance
Look us up before we hook up
Ohio regulates for-hire towing through the PUCO, and every legitimate operator carries a registration you can verify and insurance that covers your car while it's on the truck. Ask any tow company for both — a real one is glad you did.
Ohio PUCO for-hire towing entity #T-83420
(a fictional registration number — this whole site is a design demo)
Insured to $1M liability · $100k on-hook cargo coverage
Certificates of insurance available to any customer or insurer on request.