Daniel Park
Co-founder · Managing Partner
Our story · Cardinal Real Estate
Twelve years.
Six offices.
4,180 closings.
Cardinal was founded on a simple bet: that a brokerage that invested in its own technology and held its agents to actual pricing discipline would compound. Twelve years on, we’re the second-largest independent in Metro Vancouver — still independent, still pricing the same way.
01Twelve years, milestone by milestone
- 2013
Founded by three Compass alums.
Daniel Park, Sara Reyes, and one engineer left big-brokerage life to build the brokerage they wanted to work at. First office in Mount Pleasant, three agents.
- 2015
First proprietary search stack.
Internal MLS-feed plus a saved-search engine that worked the way buyers actually search. We've been adding to it for 11 years.
- 2017
North Shore office opens.
Second pocket — Lonsdale Avenue. Wei Lin joins from Sotheby's, leads the North Shore practice.
- 2019
Crossed $1B in lifetime sold volume.
21 agents, three offices, $480M closed in calendar year 2019. The year the search stack started paying for itself.
- 2021
Yaletown office + comp-file program.
Third office downtown. Public comp-file refresh-every-Monday goes live. The pricing-discipline review formalized.
- 2023
84 agents, six offices, $2.6B lifetime.
Cardinal is now the second-largest independent brokerage in Metro Vancouver by closed volume. Still independent, no franchising.
- 2025
Trailing-12-month sale-to-list 98.6%.
248 closings YTD across the network. Median listing → contract: 14 days. Standards have held as the firm has scaled.
02The partner group
Three partners,
twelve years on the desk.
Sara Reyes
Co-founder · Partner · North Shore
Wei Lin
Senior Partner · Burrard Slopes
03What we believe
01
Price first, win the listing second.
We won't bid the listing high to win it. The agent who promises the highest list price isn't doing you a favor.
02
Keep the firm independent.
No franchise model. No outside capital. The firm answers to the partners, the agents, and the clients — in that order.
03
Tools beat hours.
An agent with the right search and the right comp file does in three hours what a typical agent does in three days. We invested in tools.
04
Stay in our lane.
Vancouver Metro only. We don't open offices in markets we can't underwrite. We refer out to Cardinal partner brokerages in Toronto and Calgary.
04 / Working with Cardinal
