Our story
Why Cardinal exists
The Pacific Northwest brokerage industry has been overdue for a tech-forward, broker-respectful operator. We started one in 2014.
Founded 2014
From a shared dissatisfaction
Cardinal started when three veteran brokers sat down to write the brokerage they wished existed. Big national brands had the tech but treated brokers like inventory; the boutiques had the relationships but left brokers to assemble their own marketing stacks.
We split the difference: invest heavily in shared infrastructure (CRM, photography, mortgage integrations, lead distribution), and split transparently with brokers — no caps, no surprises.
Twelve years later we’re 84 brokers across 6 offices, with $1.4B in 2025 closed volume. The model still works because it’s still the right one.
Cardinal today
2014
Founded
6
Pacific NW offices
84
Active brokers
$1.4B
2025 closed
Where we go from here
Our priorities
- 12025–2026Deepen the buyer-profile experienceMore signal-rich match algorithm, more off-market integrations, agent-to-buyer pairing improvements.
- 22026New offices in Boise + SpokaneContinued PNW expansion, with the same infrastructure model.
- 32026–2027Lender + title integrationTighter integration with our mortgage partners — appraisal scheduling, escrow status, closing coordination all in the broker dashboard.
- 4AlwaysStay broker-respectfulSplits, infrastructure, leads — no concessions on the broker experience as we grow.