For sellers
List with Cardinal
Full-service listing — pricing strategy, professional photography, video, 3D, marketing rollout, and a Cardinal agent who specializes in your micro-market.
2025 sellers' results
97%
Of asking on average
23 days
Avg time on market
Vs. PNW median 51
94%
Listed-to-sold rate
1,400+
2025 listings
What's included
Full-service listing
Pricing strategy
Comparable sales analysis, neighborhood velocity, current buyer demand. We arrive with a number — and the rationale behind it.
Professional media
Photography, video, 3D walkthrough, drone where appropriate. All included.
Marketing rollout
MLS, RMLS, Zillow, Realtor.com, Cardinal’s buyer database, neighborhood social, targeted Facebook.
Open houses
First open house typically the weekend after listing. Cardinal agent attends every one.
Negotiation
Every offer reviewed with you. Counters drafted by your agent. Multiple-offer scenarios are common in Bend, NW Portland, Lake Oswego.
Closing coordination
Title, escrow, mortgage handoff. Most closings happen on schedule, the first time.
The seller process
From listing to closing
- 1Week 1Strategy + valuationIn-home visit, pricing analysis, comparable sales, marketing plan. You leave with a written strategy.
- 2Week 2Prep + photographyLight staging, photography, video, copy. Listing assets ready in 5–7 days.
- 3Week 3Listing goes livePublic on MLS + every major portal. First open house typically that weekend.
- 4Weeks 3–6Offers + negotiationMost listings have offers within 21 days. Multiple-offer scenarios common in hot markets.
- 5Weeks 6–10Contract through closingInspection, appraisal, closing coordination — handled by your Cardinal agent + brokerage staff.
Common seller questions
Things sellers ask
- Standard 5–6% across markets, with the buyer’s agent compensation negotiated within. Specific number depends on listing type and price point.