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Waterloo · Kitchener · Cambridge · Woolwich

(519) 555-0140

Selling with Cardinal

Sold in 14 days, with the working shown

Most brokerages tell you a number and ask for trust. Cardinal shows the comparables, the strategy and the weekly evidence — so you always know why, not just what.

14 days
Cardinal median time to sell — the region averages 23
98.9%
Median list-to-sale ratio across 2025
100%
Of listings get photography, floor plans and film
$0
Cancellation fee if we're not delivering — leave anytime

The listing process

Six steps, no surprises

  1. 01

    The straight-answer walkthrough

    We tour your home and tell you what will help the sale, what won't, and what to skip. No staging theatre for its own sake — a prioritized list with costs and expected return on each item.

  2. 02

    A pricing worksheet you can interrogate

    Every Cardinal price comes with its working: the comparables we used, the adjustments we made, and the strategy — list-at-value or list-to-drive-offers — with the trade-offs of each in writing.

  3. 03

    The full production, every listing

    Professional photography, laser-measured floor plans, film and a written feature sheet. Not just for the million-dollar listings — for every listing, because buyers don't grade on a curve.

  4. 04

    Launch week, engineered

    Your listing hits the market Thursday morning with showings gated to the weekend. Concentrated demand, informed buyers, and an offer process announced in advance so nobody plays games.

  5. 05

    Weekly reports, not weekly silence

    Every Monday: showings, saves, inquiry sources, feedback verbatim, and our recommendation. If the market says we priced wrong, we'll be the first to tell you — with the data.

  6. 06

    Negotiation and the paperwork marathon

    Offer review, conditions, deposit, lawyer hand-off, closing-day logistics. We quarterback all of it and translate every clause before you sign anything.

The marketing promise

What every Cardinal listing gets — in writing

This list is part of our listing agreement, not a sales pitch. If an item doesn't happen, you can hold us to it.

  • Professional photography (day + dusk where it earns it)
  • Laser-measured floor plans with room dimensions
  • 60-second listing film for social and the listing page
  • Copywritten description — a story, not a feature dump
  • Launch-week showing strategy with gated openings
  • Featured placement across Cardinal's buyer-match network
  • Open house with sign-in accountability (if you want one)
  • Weekly written performance report, every Monday

Step zero

What's your home worth?

A written valuation within 48 hours — comparables included, no obligation, and no follow-up drip campaign. One report, one conversation, your decision. Or call (519) 555-0140.

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Demo site — nothing is sent. On the live site, your report arrives within 48 hours.

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