The experience
Visit the gallery
Lafayette Street SoHo gallery (by appointment), climate-controlled Westchester storage (by appointment), private events for clients + their guests. The Ferrobello experience is unhurried and personal.
The SoHo gallery
240 Lafayette Street, NYC
By-appointment private gallery
Lafayette Street between Spring + Prince. 4,000 sq ft gallery showcasing 6-9 vehicles at any time. Appointment-only — call or email concierge to schedule.
Curated rotation
Vehicles in the gallery rotate every 4-6 weeks. Each rotation focuses on a theme (Italian + British + German + pre-war + youngtimer). Subscribe to gallery openings for advance notice.
Private viewing format
60-90 minute appointments. Coffee + conversation, then walk through the gallery. We can speak in depth on any vehicle’s provenance, condition, and history. No pressure to buy.
Espresso bar + library
Italian espresso. Curated library of marque history + concours catalogs + specialty publications. Comfortable conversation space — many initial appointments stretch to 2+ hours.
Vehicle exhibition rotation
Some special exhibits feature single-marque themes (Aston Martin DB-series, Porsche 911 generations, Italian 2+2s). Annual signature exhibition each fall.
Architecturally significant building
Cast-iron historic-district building. Restored 2009 (before our 2011 founding). Floor-to-ceiling windows. The vehicles look extraordinary in this light.
Westchester storage facility
22,000 sq ft climate-controlled
Where the bulk of inventory lives
Westchester County, NY (45 minutes from Manhattan). 22,000 sq ft. Houses inventory + client vehicles in long-term storage. By-appointment access only.
Climate + humidity controlled
Constant 68°F + 45% relative humidity. Critical for paint, leather, rubber + electrical longevity. Same standards as auction-house facilities.
Secure 24/7
On-site security, motion sensors, video surveillance, controlled access. Vehicles stored in dedicated bays, not in open communal space. Each vehicle has its own designated location.
Storage available to clients
$850-$1,800/month per vehicle (depending on vehicle size + duration of storage commitment). Annual contract preferred. Some clients store vehicles here continuously for 5-15+ years.
Periodic exercise + maintenance
Vehicles in long-term storage receive monthly mechanical exercise (engine run, brakes engaged, fluids circulated). Preventive maintenance available; pricing per service. Annual full-system inspection included.
Full-service or self-managed
Full-service storage: we handle exercise + maintenance + transport. Self-managed storage: we provide secure space; you handle service yourself or via your specialists. Both options available.
Private events
Concours + tours + private rides
Annual Open House (October)
Single annual event open to clients + invited guests. ~150 attendees. Cocktails + new acquisitions + featured collectors’ guest vehicles. Invitations sent to clients + waitlist.
Concours weekend hosting
We arrange concours weekend transportation, accommodation, and access. Pebble Beach Week, Amelia Island Concours, Goodwood Revival. Client coordination + concours preparation included.
Specialty rallies + tours
We co-organize selected rallies — Mille Miglia recreations, Colorado Grand, eastern US scenic tours. Client participation by invitation. Vehicle eligibility verified beforehand.
Private viewing for visiting collectors
Visiting from outside NY? We’ll arrange private viewing of relevant inventory + tours of partner restoration shops + access to our European network connections.
Children + family welcome
Many of our clients bring children + grandchildren to gallery visits. Vehicles are sculpture for the next generation. We don’t restrict family access — quite the opposite.
Gift consultations
Acquiring a vehicle as a gift for a partner, child, or grandchild? We’ve handled many such consultations. Discreet, thoughtful, considering the recipient’s use + space + interest.
Concierge + acquisition support
What's included with every transaction
Acquisition advisory
Conversation about what you should acquire next, given current collection + budget + use preferences. Sometimes our advice is ‘wait’ or ‘different segment.’ Honesty over closing the next deal.
Provenance research
Documented chassis numbers, ownership chain, concours appearances, original-color verification, matching-numbers confirmation. FIVA + ASCM authentication standards. Where uncertain, we say so.
Mechanical + body inspection
Comprehensive inspection by our specialists or your chosen third-party. Honest assessment + photographic documentation. Issues disclosed before deposit.
Concours preparation
If destined for Pebble Beach + Amelia Island + similar, we coordinate concours-grade preparation through our restoration partner network. Class wins on 14 of our delivered vehicles.
Insurance + storage coordination
We work with collector-specific insurers (Hagerty, Chubb Masterpiece, Heacock). Storage at our facility or recommendation of regional climate-controlled options.
Estate planning advisory
How to value your collection, structure ownership for estate planning, plan eventual disposition. Many client relationships span 10-20+ years; we think long-term.
The visit
What to expect at your private viewing
- 1Arrival + welcomeDoorman + concierge greeting. Coffee or espresso. 10-15 minute introduction conversation about your collecting interests + current collection.
- 2The gallery walk60-90 minute walk through current gallery rotation. Detailed history on any vehicle of interest. Provenance documents available for review.
- 3Westchester storage tour (optional)If interested in vehicles not in gallery rotation, drive 45 min to Westchester for additional inventory viewing. Many appointments include this; others stay focused on Manhattan.
- 4Conversation + next stepsLibrary + espresso bar conversation. What appeals + what doesn’t + what you might want next. No pressure; we follow up via email a week later if you’d like.
Visit questions
What clients ask
- Welcome. Many of our gallery visits are first-time introductory or browsing visits with no immediate intent to buy. We don’t high-pressure. Some serious collectors come 3-5 times before their first acquisition.