Every other Sunday, one of our stylists writes a 1,500-word piece. Not a marketing team — the chair-holder. About color, cut, texture, the room. We don’t ghostwrite; if a piece has a name on it, that name wrote it.
The work most colorists make invisible is the only work most clients actually pay for. A note on tonal lift, the no-line technique, and why I cap the babylight session at six weeks.
Reference photos are useful but they're a starting point. A short field guide to translating Pinterest into a cut that lives on your bone structure.
I cut curls dry, every time. Here's why, illustrated with three case studies and the architectural reasoning behind it.
Why we run trials with the same products, the same photographer angle, and a real haircut on the same hair as the day-of. The pressure is the deliverable.
The room has nine chairs and the chairs are named. Walk-ins either take the wrong stylist or no stylist; neither is good for you. The reasoning, plain.
Building a men's cut program in a salon historically built for women's color. What changed; what didn't; what I won't compromise on.
