Pricing
What home care costs, in plain numbers.
These are our 2026 rates for Madison and Dane County. Your exact rate is set at the free assessment and written into your care plan before anything starts.
Hourly rates and minimum visits
Where your parent's rate falls in the range depends on how much hands-on help they need and whether two caregivers are ever needed at once. Same rate on weekends and evenings.
- Companion care Company, meals, errands, rides $36 to $40 per hour 3-hour minimum per visit
- Personal care Bathing, dressing, the toilet, moving safely $38 to $42 per hour 3-hour minimum per visit
- Post-hospital care The first weeks home after a stay $38 to $42 per hour 3-hour minimum per visit
- Dementia care A small, steady team and routines $40 to $44 per hour 4-hour minimum per visit
- Respite care Time off for the family caregiver $38 to $42 per hour 4-hour minimum per visit
- Overnight care Awake all night, every night booked $36 to $40 per hour 10-hour awake shift, 9 pm to 7 am
- 24-hour care About $816 to $888 a day $34 to $37 per hour Two 12-hour awake shifts a day
Prices in US dollars. When one visit mixes kinds of care, the higher rate applies for that visit. Two-person assistance, when needed, is quoted at the assessment.
Every hour includes
- A caregiver who is our employee, background-checked, trained and insured
- A free in-home assessment and a written care plan before care starts
- A short visit note sent to the family members you choose
- A care manager visit in the first two weeks, then every 60 days
- A backup caregiver who knows your parent's plan when the regular one is sick
- One phone number that a person answers, with an on-call manager after hours
Weekly cost estimator
Estimate a week of care
Pick a kind of care and a schedule. We show the arithmetic so you can check it. This is a planning range, not a quote.
Your estimate
$324 to $360 a week
$1,403 to $1,559 a month (weekly × 4.33)
The arithmetic: 3 hours × 3 visits = 9 hours a week, × $36 to $40 an hour
Not included: holiday rates, mileage and outer-town travel fees. Your real rate is written into your care plan after the free assessment.
Book a free assessmentAnything else on the bill
- Holidays
- Time and a half on six holidays: New Year's Day, Memorial Day, July 4, Labor Day, Thanksgiving and Christmas Day.
- Mileage
- 70 cents a mile when a caregiver drives your parent in the caregiver's own car.
- Outer towns
- A $10 travel fee per visit in a few towns at the edge of our area. The service area page lists them.
- Cancelling a visit
- Free with 48 hours' notice. Later than that, we bill the minimum visit, because the caregiver has already set the time aside.
- Stopping care
- No long contract. Stop any time with 7 days' notice.
What we never charge for
- No sign-up fee or deposit
- No extra charge for weekends or evenings
- No fee for the in-home assessment
- No fee to change caregivers
Invoices go out weekly, after care is given, with every visit listed by date, caregiver and hours.
Ways families pay for care
We'll talk you through each option on the phone. We can't promise what an insurer or a public program will cover, so we'll tell you who to ask.
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Private pay
Most families pay from savings or income. We bill weekly, after care is given, by card or bank transfer.
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Long-term care insurance
Many policies cover non-medical home care after a waiting period. We send the care notes and invoices insurers ask for. We can't promise your policy will pay, so call the insurer first.
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Veterans' benefits
Some veterans and surviving spouses qualify for help with home care costs. We can walk you through what to ask, but the benefit is decided by the VA, not by us.
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Medicare and Medicaid
Medicare usually doesn't pay for non-medical home care. We don't take Medicaid. If your parent may qualify for public programs, your county's aging and disability resource center is the best first call.
Get your exact rate in writing.
The free in-home assessment ends with a written care plan and a weekly cost. No sign-up fee, no deposit, and no long contract.