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Healthcare buyers don't share a website pattern — a solo specialist, a multi-location urgent-care, and a hospital system all need fundamentally different conversion architectures. These archetypes cover the patient-acquisition shapes we ship most often.
Solo specialist practice
Lakeshore Cardiology
Specialist credibility, patient warmth
Single-physician specialty practice (e.g. cardiology, dermatology) competing on credentials + outcomes.
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Multi-location urgent care
Express Care Group
In, out, no surprises
Multi-location urgent care competing on speed + price transparency.
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Concierge primary care
Atrium Health Society
Primary care, reimagined
Membership/DPC practice for busy professionals — relationship-led, premium aesthetic.
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Mental health practice
Aurora Mind Health
Therapy that fits your life
Therapy + psychiatry group — telehealth-heavy, fit-quiz onboarding, modality-aware, insurance + sliding-scale aware.
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Telehealth therapy platform
Sanctum Therapy
Therapy in your pocket
Multi-state telehealth therapy platform — large network, app-based, insurance-first ($0 copay potential), 24-hour matching.
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Movement + recovery clinic
Stride Movement Clinic
Move better. Stay better.
Multi-disciplinary movement practice — physiotherapy, chiropractic, RMT, athletic therapy, pelvic health. Cinematic athletic-recovery aesthetic, performance-led voice.
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Dental practice
Polished Dental Co
Modern dentistry, done well.
Boutique editorial dental brand — cream + ink-black with mint and peach color-blocking, transparent pricing, four GTA locations from cleanings to cosmetic.
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Pediatric practice
Sunside Pediatrics
Care for the next twenty years
Pediatric practice — warm daylight minimal, playful but credible, designed to reassure parents from newborn through teen. Visit-prep quiz with a 911/nurse-line gate.
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Medical spa + aesthetics
Studio Lumière
Clinical results, salon ease
Med spa / aesthetics — luxury aesthetic, results-driven, clinically supervised treatments.
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Physical therapy + rehab
Pivot Physical Therapy
Get back to your sport
Outpatient physical therapy + sports rehab — performance-led, condition-specific programming.
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Hospital + multi-specialty system
Riverbank Health
Every specialty, one health system
Multi-hospital + multi-specialty system — institutional credibility, service-line + facility-led.
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Veterinary clinic
Cedar Hollow Veterinary
Good medicine for the ones who greet you at the door
Neighbourhood companion-animal clinic — modern-warm minimal, published fees, wellness-plan math, and an appointment scheduler with an emergency gate.
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Optometry clinic + dispensary
Sightline Optometry
Eye care, measured properly
Independent optometry clinic + eyewear dispensary — optical-minimal design, published fees, honest lens pricing, a dry-eye clinic, and an exam scheduler with an eye-emergency gate.
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Dermatology clinic
Aster Dermatology
Skin health, taken seriously
Physician-led medical + cosmetic dermatology clinic — clinical-serene editorial design, plain-language condition guides, a skin-cancer screening centerpiece, published self-pay + cosmetic prices, and an appointment wizard with a changing-mole priority track.
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Every sample is a fictional brand we designed and built end-to-end — browse them like a real customer would, cart to checkout, booking to confirmation.
None of these are themes — each was designed for its brand. Yours will be too: strategy, design, build, and the marketing engine behind it.