Free marketing tools
Calculators, checkers and generators we use with clients. They run in your browser, and none of them ask for an email.
Google Ads and budgets
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Google Ads budget planner
Work back from the leads you want to the ad budget and fee it takes.
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Cost per lead target calculator
Find the most you can pay for a lead and still make money.
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Breakeven ROAS calculator
See the return on ad spend you need just to cover costs.
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Agency fee comparison calculator
Put a percentage fee, a flat fee and our fee side by side.
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Marketing budget planner
Turn revenue and a growth target into a monthly budget and channel split.
Want it done for you? See our Google Ads management.
SEO and AI search
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SEO page planner
Count the pages your services and areas need, and what they cost.
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SERP preview
See how a title and description show on Google and in AI answers.
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Schema generator
Build JSON-LD markup for seven common schema types.
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AI citation checker
Check whether AI assistants cite your site for your customers' questions.
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llms.txt generator
Write an llms.txt file and AI crawler rules for robots.txt.
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Noindex and robots checker
Find out if anything stops Google from indexing a page.
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Sitemap checker
Spot broken, redirected and noindexed URLs in your sitemap.
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Hreflang checker
Test language tags and confirm each alternate page links back.
Want it done for you? See our SEO services.
Tracking and analytics
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Conversion tag checker
List the GA4, Google Ads, Tag Manager and Meta tags on a page.
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UTM builder and checker
Build a tagged link and catch mistakes before you share it.
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UTM redirect loss tester
Follow every redirect and see where tags or gclid get dropped.
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Call tracking swap tester
Detect the call tracking tool and list every number on a page.
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Call tracking ROI calculator
Estimate the value of the calls you can't attribute today.
Want it done for you? See our analytics and tracking service.
Websites and conversion
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Website cost estimator
Match your pages, forms and integrations to a website package.
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Page speed compare
Test your Core Web Vitals against up to three competitors.
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Landing page conversion rate calculator
See your conversion rate and what one more point is worth.
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Lead response time cost calculator
Put a number on what slow replies to leads cost you.
Want it done for you? See our website packages.
Local search and reviews
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Google Business Profile grader
Score your profile's categories, photos, reviews, hours and posts.
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Review velocity calculator
Work out how many new reviews it takes to reach your target rating.
Want it done for you? See our Google Business Profile management.