Free tool
Landing page conversion rate calculator
See your real conversion rate from your own visits and leads, then price out what even a small lift on the same traffic is worth.
Traffic to the landing page you're measuring.
Forms, calls, or bookings that page produced. Can't be more than your visits.
What one lead is typically worth to you. Use your own number, not a benchmark.
Defaults to a one-point lift. Change it to see any size of improvement.
How the math works
Your conversion rate is leads divided by visits. A rate lift doesn't need more traffic: it's the same visits converting at a higher rate. One percentage point of lift equals one percent of your visits turning into leads that weren't leads before. Multiply that by what a lead is worth, and that's the value of the lift.
Same traffic, more leads
A better page beats more traffic.
See what a proposal looks like for a page rebuilt to convert the visitors you're already getting.
Get free proposal