Content Marketing Content that earns its keep.
Long-form articles and landing copy built around real search demand — planned as topic clusters, written to be cited, and measured in traffic and leads rather than word counts.
Part of the optional Performance plan, where the fee follows results.
What's included
Everything this service covers.
Keyword-mapped strategy
Every piece assigned to a real query with real volume — no content for content's sake.
Topic clusters
Pillar pages and supporting articles interlinked so authority compounds across the whole topic.
Expert copywriting
Written for your audience, reviewed for accuracy, and structured so search engines and AI assistants can cite it.
Answer-first structure
Direct answers up top, extractable headings and lists — built for AI Overviews, ChatGPT, and Perplexity citations.
Landing copy
Service and campaign pages written to convert paid and organic traffic alike.
Distribution
Each piece syndicated into email and social so it works more than once.
How it works
Three steps, no mystery.
01
Map the demand
Keyword and competitor gap analysis turns into a prioritized editorial calendar.
02
Write & publish
Articles researched, written, reviewed, and published on a fixed monthly cadence.
03
Measure & double down
Traffic, rankings, and conversions tracked per piece — winners get expanded, losers get fixed.
What you get
Deliverables, not just activity.
Editorial calendar
A rolling plan of what we'll write, which search each piece is aimed at, and why it made the list — you see it before anything gets drafted.
Published articles every month
Pieces researched, written, edited by a person, and posted to your site on a steady schedule.
Pillar pages and topic clusters
Big cornerstone guides with supporting articles linked around them, so your site becomes the obvious answer for a whole topic.
Landing page copy
Service and campaign pages written to turn visitors into leads, whether they arrive from search or from ads.
Email and social versions of each piece
Every article gets cut into newsletter and social posts, so one piece of work shows up in more than one place.
Per-article performance report
A plain monthly report showing what each piece brings in — traffic, rankings, and leads — so you can see what's earning its keep.
Updates to your winners
Articles that start ranking get expanded and refreshed, because improving a page that's already climbing beats starting from zero.
Month-to-month terms
No contract and no setup fee. If the content stops earning its place, you can stop any month.
How a month of content works
Content runs on a simple monthly loop. At the start of the month you see the plan: which articles we're writing, which search each one is aimed at, and why it made the list. You can swap topics or add ones you care about — it's your site.
Then we write. Every piece gets researched, drafted, edited by a person, and checked for accuracy. If a topic needs your expertise, we ask you questions first, so the article sounds like it came from you and not from a template.
We publish on your site, then cut each piece into email and social versions so it works more than once. At the end of the month you get a plain report: what went live, what's ranking, and what's bringing in visitors and leads.
There's $0 setup and no contract. Everything is month-to-month, and if you're not satisfied in your first 30 days, you don't pay.
What changes in the first 90 days
Month one is mostly homework. We study what people in your market actually search for, look at what your competitors rank for and where they're weak, and turn all of it into an editorial calendar. Your first articles go live before the month ends.
Months two and three are about rhythm. Articles publish on a steady schedule, and the early ones start showing up in search results. We watch which topics get traction and shift the calendar toward them — winners get follow-up pieces, and anything flat gets rewritten or retired.
Here's the honest part: content is slower than ads. A new article usually needs months to climb, not days. What you're building is a library that keeps pulling in visitors long after it's paid for — and unlike ads, it doesn't stop working when you stop spending. That's also why there's no contract holding you here while you wait. You stay because it's working, not because you signed something.
How pricing works
Content work is part of the optional Performance plan, along with full SEO and ads. You add it on top of the Platform plan at $1,000 USD a month, and the Performance fee follows the results we bring in. Your written growth plan sets the targets.
There's $0 setup and no long-term contract. If you're not satisfied in your first 30 days, you don't pay.
Content Marketing questions, answered straight
Content work is part of the optional Performance plan, added on top of the Platform plan at $1,000 USD a month. The Performance fee is based on the results we bring in, and the exact terms are in your proposal. There's no contract, so you can stop any month.
We use modern tools where they help research and drafting, but every piece is planned against real search data, edited by a human, and reviewed for accuracy before publishing. Google judges content quality, not the tooling — thin, unedited AI content is exactly what gets sites demoted, and we don't ship it.
No. Every plan is month-to-month and you can cancel anytime. Setup is $0, and if you're not satisfied in your first 30 days, you don't pay.
Content is slower than ads. A new article usually needs a few months to climb in search results, not a few days. The trade-off is that once it ranks, it keeps working without you paying for each click. And because everything is month-to-month with a 30-day guarantee, you're never locked in while you wait.
Very little. You approve the topic plan, answer a few questions when a piece needs your first-hand knowledge, and flag anything that reads wrong before it publishes. We handle the research, writing, editing, publishing, and reporting. Your part is a quick review — the whole point is getting this off your plate.
Yes. We plan every piece against real search data from your market, ask you questions when a topic needs insider knowledge, and review each article for accuracy before it goes live. The articles carry your name, so they have to sound like you and get the facts right.
They do different jobs. Ads bring traffic today and stop the moment you stop paying. Content builds a library that keeps pulling in visitors with no per-click cost. The two also feed each other — strong articles and landing copy give your ads better pages to land on, so both work harder.
Articles are published on the website that comes with the Platform plan, so they switch off with the platform if you cancel. Your domain, Business Profile and reviews stay yours. There's no contract, and service is month-to-month.