Platform updates

Platform updates.

Platform changes, algorithm updates, and industry shifts that impact your marketing strategy.

Featured update

Google’s March 2026 Core Update: What Changed and Who Got Hit

The biggest core update in 18 months just rolled out. Here’s what we’re seeing across 60+ client sites — who won, who lost, and what to do next.

Feb 19, 2026 · 8 min read

All updates — 10 articles

Google expanded Demand Gen with new audience signals, creative formats, and cross-channel reporting. Here’s what it means for your ad strategy.

Feb 15, 2026 · 6 min read

React 19 support, async params, and improved static generation. A practical breakdown of what’s changed and how it affects your site.

Jan 28, 2026 · 7 min read

AI-generated answers now appear in 40% of queries. We analyzed 10,000 keywords to measure the traffic impact and find the opportunities.

Jan 15, 2026 · 10 min read

Meta overhauled Advantage+ Shopping and added new AI creative tools. Here’s what’s actually useful and what’s hype.

Dec 20, 2025 · 6 min read

Google added actionable recommendations and aggregate performance signals to GSC. How to use the new data for faster SEO wins.

Dec 8, 2025 · 5 min read

Regulatory uncertainty continues. Here’s how to diversify your short-form video strategy without losing momentum.

Nov 18, 2025 · 7 min read

Google revamped GA4’s reporting interface and retired “conversions” in favor of “key events.” Here’s how to update your tracking.

Oct 30, 2025 · 6 min read

Google Business Profile reviews, proximity weighting, and service-area changes. What local businesses need to adjust now.

Oct 10, 2025 · 7 min read

Chrome’s cookie timeline shifted again. Here’s the current state, Privacy Sandbox alternatives, and what advertisers should prepare for.

Sep 22, 2025 · 8 min read

10 updates

Updated Feb 2026