Included with every engagement.
The infrastructure most agencies charge extra for — performance engineering, analytics, SEO foundations, and deployment pipelines — ships standard here, on every project.
No upcharge. This is the baseline, not an add-on.
What's included
Everything this service covers.
Server-side rendering with streaming
Every page is pre-rendered on the server using React Server Components. HTML streams to the browser as it generates — users see content before JavaScript even loads. No blank white screens, no layout jumps.
Edge deployment across 300+ PoPs
Static assets and server functions deploy to Vercel's edge network. Requests are served from the nearest point of presence — Frankfurt, Tokyo, São Paulo — wherever your users are. Sub-200ms TTFB worldwide.
Route-level code splitting
Each page loads only the JavaScript it needs. No monolithic bundles. Tree-shaking removes unused code at build time. Dynamic imports defer heavy components until they're actually needed.
Asset optimization pipeline
Images automatically convert to WebP/AVIF at build time with responsive srcsets. CSS is extracted and critical-path inlined. Fonts are preloaded with font-display: swap. Every byte is accounted for.
Viewport-aware prefetching
Links that enter the viewport are prefetched in the background. By the time a user clicks, the next page is already cached. Navigation feels instant — zero-wait transitions between pages.
GA4 with server-side tagging
Events fire from a first-party server container, not the browser. This bypasses ad blockers, eliminates client-side sampling, and achieves 98%+ data accuracy — compared to 60% with client-side-only setups. Enhanced conversions hash user data (email, phone) and send it alongside event data for better attribution.
GTM server container
A dedicated Google Tag Manager server container runs on your own subdomain. All tracking pixels — Google Ads, Meta, LinkedIn — route through this container. First-party cookies replace third-party ones. Data stays accurate even as browsers tighten privacy controls.
Cross-domain tracking
For businesses operating across multiple domains or subdomains (marketing site, app, checkout), we configure unified session stitching. A single user journey is tracked from first touch to conversion regardless of how many domains they cross.
Dynamic call tracking
Phone numbers swap dynamically based on traffic source, campaign, keyword, and landing page. Every call is attributed back to the exact search query or ad click that drove it. Call recordings and duration are logged as conversion events in GA4.
How it works
Three steps, no mystery.
01
Standard on day one
Tracking, performance budgets, and SEO foundations are part of the first build, not a later phase.
02
Verified before launch
PageSpeed, schema, and conversion tracking checked against real numbers pre-launch.
03
Maintained monthly
Infrastructure stays current as platforms change — included in your monthly plan.
What you get
Deliverables, not just activity.
Conversion tracking, installed and tested
GA4 is set up to count your leads, sales, and calls, and we test it against real numbers before anything goes live.
Tracking accounts in your name
Every account belongs to you from day one, so if you ever leave, all of it goes with you.
A speed-checked website
We check page speed with real numbers before launch, because slow pages lose visitors and waste ad money.
SEO foundations built in
Sitemaps, schema labels, and clean page structure ship with the first build, so Google can read your site from day one.
Call tracking
Phone numbers swap based on where a caller came from, so you can see which ad or search made the phone ring.
A safe publishing pipeline
Changes to your site are tested automatically before they go live, so an update never breaks what already works.
Plain-English setup notes
Everything we build is documented, so you or any future team can see exactly how it works without guessing.
Why none of this costs extra
The price note on this page is short on purpose: no upcharge. This is the baseline, not an add-on.
Here's the reasoning. Every service we sell stands on this layer. Ads can't be judged without honest tracking. SEO can't win on a slow site. A report means nothing if the numbers behind it are wrong. When an agency sells foundations as add-ons, the deal quietly turns against you — they earn more when you skip the essentials, and the missing add-on becomes the excuse when results are flat.
So we took the choice off the table. Tracking, speed, SEO foundations, and a safe way to publish changes are built into every engagement, whether it's a one-time project or a monthly plan.
It matches how we charge everywhere else: $0 setup, ads management at no ad-spend markup, everything month-to-month. You pay for the work itself, not for switching on the parts the work can't live without.
How we keep it running month to month
This isn't set-it-and-forget-it work, because the ground under it keeps moving. Browsers tighten privacy rules every year. Google changes how tracking and search work. Ad platforms update their pixels and their policies. A setup that counted everything correctly last year can drift without anyone touching it — the numbers slowly go soft, and budget decisions get made on bad data.
That's why upkeep is part of the plan, not a separate line item. Before launch, we verify speed, schema, and conversion tracking against real numbers. After launch, we re-test when platforms change, keep the site as fast as the day it shipped, and keep the tracking honest.
What you notice from the outside is simple: numbers you can trust when you decide where to spend, a site that stays quick, and no surprise call about a pixel that broke three months ago. And because everything is month-to-month, we have to keep earning that — nothing holds you here if we ever stop.
You own all of it
Every account we set up goes in your name from day one — the analytics, the tag manager container, the website, the publishing pipeline, and the setup notes that explain them. We work inside your accounts with access you can revoke any time.
That matters because the common version of this goes the other way. Some agencies build tracking inside their own accounts. It feels convenient until you try to leave, and then you learn the history, the audiences, and the setup all stay behind. Starting over is the real price of that convenience.
We think ownership is the honest way to keep clients. If you cancel — and you can, since everything is month-to-month — the whole foundation keeps working exactly as it did the day before. The plain-English documentation means your next team can pick things up without having to figure it out from scratch. And if you're not satisfied in your first 30 days, you don't pay.
What Ships questions, answered straight
It's included, which is different from free — we build this infrastructure because engagements fail without it. You're paying for outcomes, and these are the parts outcomes stand on, so they're never sold back to you as add-ons.
No. Everything monthly is month-to-month and you can cancel anytime. If you're not satisfied in your first 30 days, you don't pay. One-time projects are scoped and quoted before any work starts.
Every engagement, no matter the size. Tracking, speed checks, and SEO foundations are part of the first build on every project, with no upcharge. This is the baseline, not an add-on, so there is no version of our work that skips it.
You keep it. Every account is set up in your name, so the tracking, the site, and the documentation stay yours. Everything is month-to-month, and nothing stops working when you go. We built it this way on purpose — you should never feel stuck with us.
We check it first. Most setups we audit are double-counting some things and missing others, so we test what you have, keep what works, and fix what doesn't. You get a clear before-and-after picture, and nothing gets torn out just because we didn't build it.
No. We write plain setup notes for everything we build, and your reports talk about leads, sales, and calls, not code. If you ever want the technical detail, it's all documented and it's all yours. If you never look at it, everything still works.
During the first build, not as a later phase. Tracking, page-speed targets, and SEO foundations go in on day one, and we verify speed, schema, and conversion tracking against real numbers before launch. After launch, it's maintained monthly as part of your plan.