A brand people remember.
Logo, color system, typography, and guidelines you'll actually use — a coherent identity that makes every ad, page, and post look like it came from the same confident company.
Brand identity packages from $2,500 CAD — priced once, quoted before work starts.
What's included
Everything this service covers.
Discover
We interview stakeholders, survey customers, and audit competitors to define your brand positioning and strategic foundation.
Design
Logo, color palette, typography, and visual language crafted into 2–3 directions. We refine your chosen concept to perfection.
Develop
The identity extends into a complete system: collateral, templates, social assets, and every touchpoint your business needs.
Deliver
Comprehensive brand guidelines, team training, digital asset library, and rollout support across all channels.
Logo & mark
A distinctive, versatile mark designed to work everywhere from favicons to signage.
Color & type system
A palette and typography pairing chosen for your audience — with accessibility contrast checked, not guessed.
How it works
Three steps, no mystery.
01
Discovery
Positioning, audience, and competitors mapped — the strategy the visuals have to serve.
02
Design & refine
Concepts presented with rationale; your feedback drives focused revisions, not endless rounds.
03
Deliver & apply
Full asset package and guidelines delivered — and applied to your site and campaigns if we build them.
What you get
Deliverables, not just activity.
Logo files in every format
Your final mark as source files plus web and print versions, sized for everything from a favicon to a sign — and you own all of them.
Color palette with exact codes
The precise color values for screens and print, with contrast pairs checked for accessibility so your text stays readable everywhere.
Typography system
The fonts your brand uses, what each one is for, and where to get them — so every page and post looks like it came from the same company.
Brand guidelines document
A short, practical guide to using the logo, colors, and type — clear enough that any designer, printer, or vendor can follow it.
Positioning summary
A plain-language write-up of who you serve, what makes you different, and how to say it — the thinking behind every visual choice.
Templates and social assets
Ready-to-use profile images, cover graphics, and starter templates so the new brand shows up consistently from day one.
Organized asset library
Every file named and sorted in one folder you keep, so nobody hunts for the right logo version two years from now.
How a brand project runs
Every brand project starts with listening, not drawing. We learn who your customers are, what your competitors look like, and what you want people to feel when they see your name. That research becomes a short positioning summary — the plan every visual choice has to serve.
Then you see two to three design directions, each with a plain explanation of the thinking behind it. No mood-board mystery. You pick the one that fits, and we refine it with focused rounds of feedback until it's right.
Last comes delivery. You get the full package — logo files, colors, type, templates, and a guidelines document — organized in one library you keep. You'll know the exact timeline in your proposal before anything starts.
One thing never changes: you own everything. Source files, fonts list, color codes, the guidelines — all yours, whether or not we ever work together again.
What branding costs and why
Brand identity packages start at $2,500 CAD. Branding is a one-time project, not a monthly service — you pay once, and everything we make is yours.
Here's how the number gets set. We scope the work first: what you need designed, how many places the brand has to live, and whether we're starting from zero or refreshing what you have. Then we quote one fixed price before any work starts. Priced once — not an hourly meter that keeps running while you wait.
What moves the quote? Scope. More assets, more templates, more touchpoints — each one adds real work, and the quote reflects it. We show you which pieces are adding cost, so you can trim anything you don't need. No padding, no mystery line items.
If you want the new brand applied to a website or ad campaigns, those are separate services with their own pricing, and they run month-to-month. Branding never locks you into anything else.
Refresh or start fresh
If you already have a brand, we don't throw it out by default. Recognition is worth money — if customers know your colors or your mark, losing them has a real cost. So we start with an audit: what do people actually recognize, and what's just habit?
Then we recommend what to keep and what to change. Sometimes that's a light refresh — same bones, cleaner execution. Sometimes the honest answer is a full rebuild, because the current look is working against you. Either way, you hear the reasoning in plain words before you decide, and the price is quoted before any work starts.
Starting from zero? That's simpler in one way: there's nothing built up that you'd lose. We put the extra attention into positioning, because a new brand has to explain itself fast — who you're for and why you're different, at a glance. The visuals come second; they exist to carry that answer.
Branding questions, answered straight
A complete brand identity typically takes 6–10 weeks: discovery and research (1–2 weeks), visual identity design (2–3 weeks), brand system development (2–3 weeks), and guidelines documentation (1 week). We provide a detailed timeline before starting.
Logo usage rules, color specifications (hex, RGB, CMYK, Pantone), typography hierarchy, spacing and layout grids, photography direction, brand voice and tone, and application examples for print and digital. Everything a designer or developer needs to stay on-brand.
No. Everything monthly is month-to-month and you can cancel anytime. If you're not satisfied in your first 30 days, you don't pay. One-time projects are scoped and quoted before any work starts.
Yes. Everything we make is yours: the logo source files, web and print versions, color codes, fonts list, and the full guidelines document. You can hand them to any designer, printer, or developer, forever. Nothing is held back and nothing expires if we stop working together.
No. We look at what people already recognize — your name, your colors, your mark — and recommend keeping what works. Sometimes a light refresh is enough; sometimes a full rebuild is the honest call. Either way you get the reasoning in plain words, and a firm quote before any work starts.
Brand identity packages start at $2,500 CAD. Branding is a one-time project, not a monthly fee, and it's priced once — we scope what you need, quote the full number before any work starts, and that's the number. Bigger scopes cost more, and we show you exactly which pieces add cost.
Yes. If we build your website or run your ads, we apply the new identity as part of that work. Those services are separate and month-to-month, so you can add them or not. And the guidelines we deliver let any other team apply the brand correctly too.
You see distinct directions, each presented with a short explanation of the thinking behind it — not just pictures. You pick one, and we refine it through focused rounds of feedback. The goal is a mark you're sure about, not endless revisions.