Free tool
Google Ads budget planner
Tell it how many leads you want. It works out the clicks, the budget, and the fee, starting from industry benchmarks you can edit.
Picking a category fills in a typical CPC and conversion rate below. Both stay editable, so swap in your own Google Ads numbers any time.
leads/mo
Benchmark default for All Industries Average. Edit it to match your own account.
The share of clicks on your landing page that become a lead, not a sale.
%
How the math works
- Clicks needed: 20 leads ÷ 8.18% conversion = 244 clicks.
- Budget: 244 clicks × $5.42 CPC = $1,325/mo.
- Fee: 10% of that budget, or our $600 minimum, whichever is higher.
- Your budget still goes to the ad platform in full. The fee is separate and never marked up on top of your spend.
Assumptions
- CPC and conversion-rate defaults are LocaliQ with WordStream, 2026 Search Advertising Benchmarks (Google Ads + Microsoft Ads), page last updated 2026-06-01, category averages, not your account's real numbers.
- Conversion rate here is click to lead, not lead to sale. Seasonality and competition move real CPCs around.
- This assumes a steady budget spread evenly across the month to reach the lead total.
Want to work backward from a lead's real value instead? Try the cost per lead target calculator. Full fee terms at /pricing/terms.
Google Ads
Now put real account data behind it.
A free proposal swaps these benchmarks for numbers from your own market and account history.
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