Free tool
Agency fee comparison calculator
Line up a percentage-of-spend fee, a flat fee, and SearchPod's real fee against the same ad budget, side by side.
Slide it or type it. All three fees update as you go.
/mo
We don't know what another agency has quoted you, so this starts at a placeholder. Type in the real rate from your own quote.
%
Same idea: swap in a real number from an actual quote for an exact comparison.
/mo
How the math works
- Percentage-of-spend: your budget times that agency's rate.
- Flat fee: the same dollar amount every month, no matter how big the budget is.
- SearchPod: 10% of your budget, or our $600 CAD / $450 USD minimum, whichever is higher.
- None of these three numbers include the ad spend itself. That money is paid to the ad platform, not the agency.
Assumptions
- The percentage rate and flat fee above are starting placeholders you edit, not a claim about what other agencies actually charge.
- SearchPod's row is real: 10% of your monthly ad budget, with a $600 CAD / $450 USD minimum, and a custom proposal above $100,000/mo.
- All three rows assume the same ad budget. Fees paid to different agencies for different amounts of work aren't a fair comparison.
Full terms behind our number at /pricing/terms.
Google Ads
No markup on your ad spend, ever.
Our fee is 10% of your budget, $600 CAD / $450 USD minimum. The rest goes straight to Google. Get a free proposal built around your numbers.
Get free proposal