Free tool

Call tracking ROI calculator

See how much of your call volume you can't currently tie back to an ad, and what that's worth against what tracking costs.

About how many inbound calls do you get a month?

All calls, from every source.

calls/mo

About what share of those calls come from your ads?

Your own estimate is fine. Edit it if you're not sure.

Of your ad calls, what share aren't tracked back to the ad that drove them?

If you don't track calls at all today, this is 100%.

What's an average call worth to you?

What a call that turns into a customer is worth, on average.

What does call tracking cost you a month?

Your current tool, or what you'd expect to pay for one. Edit it either way.

How we work this out

48 of your 120 monthly calls come from ads. Of those, 50% aren't tracked back to the ad, keyword, or campaign that drove them, about 24 calls a month. If an average call is worth $150, that's $3,600 a month in results you can't tie to a specific ad, so you can't optimize around it.

Every SearchPod plan already includes analytics and call tracking, at no extra charge. See the public plans at /pricing.

Included, not upsold

Analytics and call tracking come with every plan.

No separate line item. You see which calls come from which ad, from day one.

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