Free tool
Lead response time cost calculator
Put your own numbers on how many leads get a slow reply, and what that's probably costing you every month.
Calls, forms, and chats together.
What one converted lead is typically worth to you. Use your own number.
Your own estimate of how many leads don't get a fast reply. Most owners guess here.
Not a published statistic. This is your starting guess for how much value a slow reply costs you. Set it to 0 if you don't want to assume anything.
How the math works
Leads per month times the share answered late gives you the number of leads that got a slow reply. Multiply that by the value of a lead and by your assumed loss rate, and you get the money you're assuming slips away every month.
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