Free tool

UTM builder and checker

Build a clean tracking link, catch the mistakes that split your GA4 reports in two, and see where each tag lands.

Page URL

Source (utm_source)

Medium (utm_medium)

Campaign (utm_campaign)

Term (utm_term, optional)

Content (utm_content, optional)

Where each tag lands in GA4

Tag	GA4 dimension	What it's for
utm_source	Session source	Required. The site or platform sending the click.
utm_medium	Session medium	Required. The channel type: cpc, email, social, referral.
utm_campaign	Session campaign	Required. The name of this specific push.
utm_term	Session manual term	Optional. A paid-search keyword variant.
utm_content	Session manual ad content	Optional. Which ad or link variant was clicked.

Assumes GA4 as your analytics platform. Universal Analytics used different field names and no longer collects data.

Tracking, done right

Clean tags. Clean reports.

Every campaign we run comes with tracking set up the right way from day one, so your reports mean something.