Healthcare marketing agency · HIPAA-aware

More booked patients in 90 days. Without compromising compliance.

We build the website, run the Google Ads, fix the local SEO, manage the reviews, and rank you in AI search — all in one engagement, on your domain, owned by you. Patient data stays in your systems, not in your marketing tags.

Patient-converting site
Local + Google Ads
SEO + content
Reviews + AI search
Get my 90-day projectionSee how the system works→
HIPAA-aware
ADA-accessible
30-day money-back
Month-to-month

How the engagement runs

Four operating principles every engagement runs on.

No patient data in marketing pixels

Server-side tracking only. No patient names, dates of birth, conditions, or appointment details in Google or Meta tags. No retargeting on logged-in patient sessions. Every vendor we add has a signed BAA before the first request fires.

Booked appointments, not form-fills

We track all the way through to scheduled visits, not just leads. Optimization runs on what actually fills your calendar.

Daily campaign management

Daily-touch optimization on every account. Not weekly auto-pilot. Not monthly PDF reports.

You own everything

Your site, your ad accounts, your patient data, your review profiles, your CRM. If you ever leave, the entire system stays with you.

Why most healthcare marketing under-performs

Four patient-flow leaks every practice has, and most don’t even measure.

Patients can't book until they reach a phone.

Forty percent of patient searches happen after hours. If your only path to an appointment is a 9-to-5 phone line, you've lost the patient by Monday morning.

Your Google Business Profile is doing 80% of the work — uncoordinated.

For local healthcare, the Google Map Pack drives more patients than your website does. Most practices aren't optimizing it; their listings are stale, their reviews unmanaged, their photos a year old.

Reviews shape who walks in the door.

Patients read 7+ reviews before booking. If you have 3.9 stars and your competitor has 4.7, no marketing campaign closes the gap. Review velocity has to come from the operations layer, not the marketing one.

You're invisible in AI answers.

When patients ask ChatGPT, Perplexity, or Google's AI Overview "best dermatologist in Austin," the cited names are decided by a different ranking layer — schema, reviews, and citation-worthy content. Most practices aren't even on the list.

The system

Four channels, one engagement. All built on your domain, owned by you.

Most practices end up with a designer for the website, a media buyer for ads, a freelancer for SEO, a separate tool for reviews, and someone else wondering about AI search. SearchPod runs all four in one engagement — every channel feeds the same booking funnel.

01 · Your conversion engine

HIPAA-aware websites + booking

We build the website, the appointment booking flow, and the conversion-tracking layer — on Next.js, on your domain, owned by you. No patient data in your marketing tags. Mobile-first, three-second LCP, every CTA tested. Nine healthcare-vertical design directions to start from, all fully customized to your practice.

  • Branded site — providers, conditions, treatments, locations, blog
  • Appointment booking + intake forms that keep patient data segregated
  • Mobile-first, accessible (WCAG 2.1 AA), < 3s LCP
  • Server-side analytics — accurate conversion data, no patient data exposed
See nine site directions
02 · Daily-managed performance

Google Ads + Local Service Ads

Specialty-aware campaigns built around the procedures you actually perform, not generic medical terms. Negative-keyword discipline that protects spend from job-seekers and information-only searches. Local Service Ads where you're eligible. Server-side conversion tracking. Daily-touch optimization.

  • Search, Performance Max, LSA, Meta — whichever your math says
  • Specialty + procedure-aware keyword targeting
  • Booked-appointment conversion tracking, not just form fills
  • Compliance review on every ad before publication
How we manage spend
03 · The compounding moat

Local SEO + condition content

Local SEO for every market you serve — provider profiles, location landing pages, Google Business Profile optimization. Long-form content that ranks for the questions patients actually ask: condition explainers, treatment comparisons, insurance-and-cost questions. Schema markup, GEO files, technical SEO done end-to-end.

  • Per-location landing pages + Google Business Profile management
  • Provider bios that rank for "[specialty] near me" + names
  • Condition + treatment articles tuned to high-intent queries
  • Schema (MedicalClinic, Physician, MedicalCondition) + GEO files
Read our SEO methodology
04 · Where your reputation lives now

Reviews, reputation + AI search

Patient reviews are the dominant local-SEO ranking signal — and the dominant trust signal in AI-generated answers. We run an automated review-request flow, monitor across Google / Yelp / Healthgrades / RateMDs, and tune your content to be the practice cited when patients ask ChatGPT or Perplexity "who's the best [specialty] in [city]?"

  • Automated post-visit review requests, multi-platform monitoring
  • Response templates pre-cleared for HIPAA non-disclosure
  • llms.txt + AI-bot crawl policy tuned for citation
  • Citation-worthy condition content AI models prefer to quote
Audit my AI visibility

Sample designs · clickable demos

Sample sites for Healthcare.

Healthcare buyers don't share a website pattern — a solo specialist, a multi-location urgent-care, and a hospital system all need fundamentally different conversion architectures. These nine archetypes cover the patient-acquisition shapes we ship most often. Visual ideas, not templates — your site is designed from scratch in your brand.

auroramindhealth.com
Live
Aurora Mind Health homepage hero — Therapy that fits your life
Open the demo →
01 ·Playful pastel

Aurora Mind Health

“Therapy that fits your life”

Therapy + psychiatry group — telehealth-heavy, fit-quiz onboarding, modality-aware, insurance + sliding-scale aware.

9 pagesQuiz tool
Open demo
sanctumtherapy.com
Live
Sanctum Therapy homepage hero — Therapy in your pocket
Open the demo →
02 ·Playful pastel

Sanctum Therapy

“Therapy in your pocket”

Multi-state telehealth therapy platform — large network, app-based, insurance-first ($0 copay potential), 24-hour matching.

9 pagesQuiz tool
Open demo
stridemovementclinic.com
Live
Stride Movement Clinic homepage hero — Move better. Stay better.
Open the demo →
03 ·Rugged trust

Stride Movement Clinic

“Move better. Stay better.”

Multi-disciplinary movement practice — physiotherapy, chiropractic, RMT, athletic therapy, pelvic health. Cinematic athletic-recovery aesthetic, performance-led voice.

12 pagesScheduler tool
Open demo
polisheddentalco.com
Live
Polished Dental Co homepage hero — Modern dentistry, done well.
Open the demo →
04 ·Editorial mono

Polished Dental Co

“Modern dentistry, done well.”

Boutique editorial dental brand — cream + ink-black with mint and peach color-blocking, transparent pricing, four GTA locations from cleanings to cosmetic.

12 pagesScheduler tool
Open demo
Browse all 46 demo sites across 15 industries

Process

Two weeks to launch. Daily optimization after.

Day 1–3

Audit + projection

We audit your site, GBP, ad accounts, review history, and the last 30 days of patient inquiries. You get a written 90-day patient-flow projection in 48 hours.

Day 4–10

Build

Branded site + booking + ad campaigns + tracking + GBP optimization + review automation. Daily Loom updates. You see progress every day.

Day 11–14

Launch

Soft launch to a 20% traffic split first, full launch by day 14. Compliance team signs off before any pixel fires.

Day 15+

Iterate weekly

Weekly drop-off review, A/B copy tests, daily-touch ad-account optimization. The system gets smarter every seven days.

What changes

What it feels like when the system is running.

Not promises about a number. Promises about how the next ninety days feel different — for your front-desk, your schedule, and the patients booking with you.

Request a custom proposal
01

Patients arrive ready to book.

Symptom checker pre-flight. Insurance verification done. Forms drafted. By the time they call, the patient has already chosen you — they're confirming the slot.

02

Booking flow that compounds, not a lead list you keep buying.

Every condition page we publish, every keyword we win, every review we earn keeps working past the campaign. You build a moat, not a recurring rental.

03

You show up everywhere patients are looking.

Google search, Google Maps, ChatGPT, Perplexity, AI Overviews, Healthgrades. Not one channel — a presence across the entire patient journey.

04

Front-desk gets fewer calls — and better ones.

Pre-qualified bookings, fewer dead-end inquiries, no "do you take my insurance" calls. Your front-desk runs check-in, not screening.

05

Real-time visibility instead of monthly reports.

Live dashboard with the same numbers we look at every morning. Daily ad-account touch. Weekly drop-off review. You see what's working before the month closes.

06

A funnel you actually own.

Your domain, your ad accounts, your CRM, your data, your code, your review profiles. If you ever stop working with us, the entire system stays with you.

Why SearchPod

Six reasons healthcare practices stay past the 30-day guarantee.

Engineers who do healthcare marketing — not marketers who hired engineers.

Every line of your site is written by the people executing your campaigns. No handoffs to subcontractors, no template-shop limitations.

HIPAA-aware by default.

PHI segregation, server-side tracking, BAA-ready vendor stack. Your campaigns won't get suspended for a tracking-pixel mistake.

Specialty-fluent — not generic medical marketers.

We've shipped sites for primary care, urgent care, mental health, dental, pediatrics, aesthetics, physical therapy, and multi-specialty groups. Each conversion model is different. We know the difference.

Flat monthly fees, never percentage-of-spend.

Most agencies take 10–20% of your ad budget. We charge a flat retainer. We profit from your results, not your bills.

Real-time dashboards, not monthly PDFs.

Most agencies ship a curated 12-page report once a month. We give you a live dashboard with the same numbers we look at every morning.

30-day money-back guarantee.

If we haven't moved a needle worth keeping in 30 days, we refund the management fee. Results earn retention, not lock-in clauses.

Frequently asked

Questions we hear every week.

We've shipped for solo specialists, urgent-care chains, concierge primary, mental-health groups, dental practices, pediatrics, med spas, physical therapy, and multi-specialty hospital systems. Each archetype has a fundamentally different conversion model — we know the differences and ship accordingly.

PHI never enters our marketing stack. Server-side analytics with no client-side tags on logged-in sessions. BAAs with every vendor that touches data we control. Ad copy is reviewed against FTC + state-medical-board rules before publication. We document the data flow so your compliance team can sign off.

Either. If your existing site is on a stack we can extend (Next.js, WordPress, Webflow, Squarespace), we'll iterate on it. If it's slow, hard to update, or built on a closed platform, we rebuild — starting from one of our nine healthcare design directions and customizing it to your brand. We integrate with your EHR and booking system either way.

Directories sell the same lead to multiple practices. We build your patient-acquisition system on your domain — every booking is exclusive to you, captured on your site, tracked through to the appointment. No bidding war, no "who answered first." The math typically works a lot better than directory pricing on equivalent show-up rates, but the specific numbers depend on your specialty and starting position — we model them inside the audit.

Pricing is custom-scoped per engagement and lives in your written proposal — every practice is at a different size, market, and channel-mix. What is fixed: a flat monthly retainer (never a percentage of your ad spend), ad budget that passes through 1:1 to Google + Meta on your own accounts (no markup), and month-to-month terms (no long-term contracts). Request a proposal and you'll have the actual figure inside 48 hours.

Yes. We've integrated with Athenahealth, Epic, eClinicalWorks, NexHealth, Phreesia, Zocdoc, and custom Postgres / Supabase setups. Booking handoff is structured (visit type, insurance, provider preference already mapped) so your EHR doesn't need a separate intake.

Honest answer: maybe. Our typical client is a practice with 3+ providers, a multi-location chain, or a multi-specialty group. If you're solo with strong word-of-mouth, we'd suggest starting with a focused website + GBP rebuild and adding ads only when volume justifies it. We'll tell you up front in the audit.

Get your 90-day projection

Tell us about your practice. We’ll write a written projection in 48 hours.

Specific plan — design direction, channel mix, expected lift, pricing — written for your specialty and your market. No sales pitch. You decide whether to move forward.

Request a custom proposal

Where are you stuck? We’ll write a scoped plan in 48 hours.

Who should we reach out to?

We read every proposal request personally. No sales calls without an appointment.

Get a 90-day patient-flow projection. Written for your specialty and your starting position. Free, whether you hire us or not.

Get my 90-day projectionOr book a strategy call→
Get ProposalInstant SEO Audit