Most practices end up with a designer for the website, a media buyer for ads, a freelancer for SEO, a separate tool for reviews, and someone else wondering about AI search. SearchPod runs all four in one engagement — every channel feeds the same booking funnel.
01 · Your conversion engine
HIPAA-aware websites + booking
We build the website, the appointment booking flow, and the conversion-tracking layer — on Next.js, on your domain, owned by you. No patient data in your marketing tags. Mobile-first, three-second LCP, every CTA tested. Nine healthcare-vertical design directions to start from, all fully customized to your practice.
- Branded site — providers, conditions, treatments, locations, blog
- Appointment booking + intake forms that keep patient data segregated
- Mobile-first, accessible (WCAG 2.1 AA), < 3s LCP
- Server-side analytics — accurate conversion data, no patient data exposed
See nine site directions
02 · Daily-managed performance
Google Ads + Local Service Ads
Specialty-aware campaigns built around the procedures you actually perform, not generic medical terms. Negative-keyword discipline that protects spend from job-seekers and information-only searches. Local Service Ads where you're eligible. Server-side conversion tracking. Daily-touch optimization.
- Search, Performance Max, LSA, Meta — whichever your math says
- Specialty + procedure-aware keyword targeting
- Booked-appointment conversion tracking, not just form fills
- Compliance review on every ad before publication
03 · The compounding moat
Local SEO + condition content
Local SEO for every market you serve — provider profiles, location landing pages, Google Business Profile optimization. Long-form content that ranks for the questions patients actually ask: condition explainers, treatment comparisons, insurance-and-cost questions. Schema markup, GEO files, technical SEO done end-to-end.
- Per-location landing pages + Google Business Profile management
- Provider bios that rank for "[specialty] near me" + names
- Condition + treatment articles tuned to high-intent queries
- Schema (MedicalClinic, Physician, MedicalCondition) + GEO files
Read our SEO methodology
04 · Where your reputation lives now
Reviews, reputation + AI search
Patient reviews are the dominant local-SEO ranking signal — and the dominant trust signal in AI-generated answers. We run an automated review-request flow, monitor across Google / Yelp / Healthgrades / RateMDs, and tune your content to be the practice cited when patients ask ChatGPT or Perplexity "who's the best [specialty] in [city]?"
- Automated post-visit review requests, multi-platform monitoring
- Response templates pre-cleared for HIPAA non-disclosure
- llms.txt + AI-bot crawl policy tuned for citation
- Citation-worthy condition content AI models prefer to quote
Get a free proposal