Braces and clear aligners · Madison, WI
Straighter teeth, planned together.
Braces and clear aligners for kids, teens and adults. Start with a free consult: photos, a 3D scan and a written plan with the price, so you can decide at home.
- Free first visit
- No referral needed
- 0% monthly plans
- Insurance checked for you
After school
Consults Tuesday and Thursday until 7 p.m.
4.9 from 286 reviews
Every consult starts the same way: free, about an hour, and no pressure.
Who is the consult for?
A plan you understand before you start.
Choosing an orthodontist should not feel like buying a car. At Brightwell, you see the problem on your own scan, the options side by side, and the price in writing before anyone asks you to decide.
Sometimes the honest answer is "wait a year." We will tell you that too.
- The first visit is free Exam, photos, a 3D scan and a written plan with the price. No referral needed and no pressure to start that day.
- Prices you can see Typical ranges are on this website. Your exact fee is written down at the consult, with the monthly plan beside it.
- Honest about time We give treatment times as a range, explain what moves them, and tell you if waiting a year is the better plan.
What can we help with?
Six ways we straighten teeth. Pick one to see who it suits, the typical time and where prices start.
Braces
Metal or tooth-colored braces for kids, teens and adults. Still the most flexible tool for big moves.
- Usually for:
- Teens and adults with crowding, gaps or bite problems
- Typical time:
- 18 to 30 months
- Typical cost:
- from $4,800 for full metal braces
Clear aligners
Nearly invisible trays you swap every week or two. Great for adults and responsible teens.
- Usually for:
- Adults and teens who will wear trays 20 to 22 hours a day
- Typical time:
- 6 to 24 months
- Typical cost:
- from $2,800 for a minor case
Early treatment
A first check around age 7. Most kids just need a growth check, not braces.
- Usually for:
- Kids about 7 to 10 years old
- Typical time:
- 9 to 15 months
- Typical cost:
- from $2,200 for Phase 1; growth checks free
Adult orthodontics
It is not too late. About one in four of our patients is an adult.
- Usually for:
- Adults of any age with healthy gums
- Typical time:
- 6 to 24 months
- Typical cost:
- from $2,800 for a minor fix
Retainers
The part that keeps your new smile in place. Clear, wire, or both.
- Usually for:
- Everyone who finishes treatment, and anyone needing a replacement
- Typical time:
- Night wear, long term
- Typical cost:
- first set included; replacements from $175
Surgical orthodontics
For adults whose jaws do not line up. Braces plus a surgeon, planned as one team.
- Usually for:
- Adults with large jaw differences, after growth has finished
- Typical time:
- 18 to 36 months in total
- Typical cost:
- from $6,500 for the orthodontic portion
Typical numbers
-
$0
for the first consult, including the 3D scan and a written plan
-
6 to 10 weeks
between braces visits for most patients
-
18 to 30 months
typical time in braces for a full case
Typical ranges, not promises. Your time depends on your bite and on wearing elastics or trays as asked.
Your first visit, in three easy steps
No referral and no cost. Bring your insurance card if you have one.
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Book online or call
Two minutes online, or call and talk to Hannah. After-school and early slots most weeks.
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Photos and a 3D scan
A quick scan with a small wand. No goopy impression trays, no needles, nothing on your teeth.
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Your plan and price, in writing
Options side by side, a time range, the fee and the monthly plan. Take it home and decide.
Families in Madison like it here
4.9 out of 5 from 286 Google reviews
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"Our dentist mentioned a crossbite, so we booked a check for our 8-year-old. Dr. Maya showed us the problem on the scan, explained what would happen if we waited, and gave us the price in writing. No pressure at all."
Jenna R. · Parent of two · Early treatment
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"My teeth shifted after braces in high school. I did aligners at 31 and mostly checked in by photo. Rosa sorted out my FSA before I even asked."
Priya S. · Adult patient · Clear aligners
Sample reviews for this demo site.
Pricing and financing
Know the cost before you commit.
$190 a month, typical starting point
Example: metal braces from $4,800, $250 down, then 24 months at 0% interest. Your plan is written down at the consult.
Every full treatment includes
- Your free consult, photos and 3D scan
- Every adjustment and check-in visit
- Emergency visits for broken brackets or poking wires
- Your first set of retainers
- Retainer checks for the first year
- Help with insurance paperwork and claims
- 0% interest
- FSA and HSA friendly
- Insurance checked free
- 5% off paid in full
Good questions
The ones parents and adults ask us most. Anything else, call or text (608) 555-0142.
See all questionsIs the first consultation really free?
Yes. The exam, photos, 3D scan and written plan with the price cost nothing, and there is no pressure to start that day. Most consults take 45 to 60 minutes.
How much do braces cost?
Full metal braces here typically run $4,800 to $6,800, and clear aligners typically run $5,200 to $7,600 for a full case. Your exact fee is written down at the free consult.
Do you take my insurance?
We work with most dental plans that include an orthodontic benefit and file the claims for you. We check your benefits before the consult so you see real numbers.
How long will treatment take?
It depends on the bite. Braces usually take 18 to 30 months for a full case. Minor aligner cases can be 6 to 12 months. We give you a range at the consult and update it as you go.
Your first visit is free.
Exam, photos, a 3D scan and a written plan with the price. About an hour, and no pressure to start.