Orthodontic Patient Growth
Turn more local searches into treatment starts.
One team points your site, ads, SEO, AI search, and reviews at a single number: braces and Invisalign consults that become started cases.
- Ads aimed at parents pricing braces and adults comparing aligners
- Consult pages with financing up front, so booking feels easy
- Every click and call tracked through to the started case
Prefer to talk? (519) 930-8818 — a strategist, not a sales script.
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The braces search
“Invisalign near me”
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Consult request
A parent calls or books online
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Consultation booked
Added to the consult calendar
One team. One growth system.
- Website
- Ads
- SEO
- AI Search
- Follow-up
- Reviews
- the typical value of one treatment start
- $4k–$7k the typical value of one treatment start When a single braces or Invisalign case is worth this much, winning a few more a month changes everything.
- of patients read reviews before booking
- 90% of patients read reviews before booking We turn happy patients and parents into a steady stream of 5-star Google reviews.
- for your site, ads, SEO, AIO, email & reviews
- 1 partner for your site, ads, SEO, AIO, email & reviews No juggling five vendors who don't talk to each other.
Industry figures shown for context; results vary by market, treatment mix, and competition.
Why Growth Stalls
Why consults stall before they become starts.
Straight teeth don't market themselves. These are the leaks between a parent's first search and a started case — all fixable.
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You get leads, but not enough treatment starts
Calls and form fills feel busy while chairs sit open. Without follow-up that books consults and closes cases, spend never reaches treatment starts.
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You're competing on price, not results
When a discount aligner option opens nearby, parents shop on price. We build the proof and financing story that make choosing you feel easy.
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Parents and adults research, then disappear
Families compare orthodontists for weeks before booking. Without before/after smiles, reviews, and follow-up, they pick whoever stayed top-of-mind.
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You can't see what actually drives case starts
If tracking stops at the lead, you can't tell which campaigns produce actual starts — so you keep paying for clicks that never reach the chair.
Your growth engine
More treatment starts, from five channels behind every start.
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Custom Website
Books free consults
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Google Ads
Parents ready now
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SEO
Found first, free
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AI Search
Named when parents ask AI
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Email Marketing
Turns consults into starts
More treatment starts
Google Ads · PPC
Google Ads for orthodontists. Be there when parents price braces.
Show up first when parents search “braces near me” and adults price Invisalign. Tight ad groups and consult-focused landing pages, with every click and call tracked back to started cases.
- Separate campaigns for braces, Invisalign, and adult aligners
- Consult pages that answer cost and financing before the call
- Every call and conversion tracked back to treatment starts
Sponsored
www.yourorthopractice.com
Free Consultation · Braces & Invisalign · Flexible Payments
Beautiful, confident smiles from an expert orthodontist. Free consult, transparent pricing, and easy monthly payment plans. Book online today.
- Braces
- Invisalign
- Free Consult
Call (312) 555-0147
www.competitor-ortho.com
Affordable Braces Specials
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Bright Smile Orthodontics
You5.0 5.0 out of 5 stars, · 247
“They made my daughter’s braces journey easy and the whole team is wonderful.”
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Aligned Family Orthodontics
4.9 4.9 out of 5 stars, · 381
“Got Invisalign as an adult — clear pricing, easy payments, amazing results.”
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ClearPath Orthodontics
5.0 5.0 out of 5 stars, · 298
“The free consult answered every question. We started treatment that week.”
Local SEO
Local SEO for orthodontists. Be the practice the map shows first.
Braces and Invisalign pages, school-zone pages, and a tuned Business Profile lift you into the map pack for “orthodontist near me” — where nearby parents look first.
- Top-of-map rankings for braces, Invisalign, and your key treatments
- A page for each school zone you want more teens from
- Review momentum that lifts you past nearby practices
High-Intent Visibility
The searches parents and adults use to find an orthodontist.
Parents pricing braces and adults comparing aligners ask Google — and now AI assistants — who to trust. We work to be your answer in both. Below are the kinds of searches we target.
Page one of Google & Bing
The searches parents and adult aligner shoppers type when they're ready — we build your site and ads to win them.
- orthodontist near me
- braces near me
- invisalign near me
- best orthodontist [your city]
- braces for kids near me
- invisalign cost
- affordable braces near me
- clear aligners near me
- orthodontist for adults near me
- free orthodontic consultation near me
Google Search · Bing Search
Recommended by AI search
AI-search optimization (AIO) so you're the practice named when a parent asks ChatGPT who does braces best nearby.
- “Who's the best orthodontist near me for Invisalign?”
- “Recommend a top-rated orthodontist in [your city].”
- “Where can I get affordable braces for my kids in [your city]?”
- “Find an orthodontist offering free consultations near me.”
- “Best clear aligners for adults near me with good reviews?”
Google Gemini · ChatGPT · Claude (Anthropic) · Google AI Overviews · Perplexity
These are examples — the exact list depends on your treatments, your market, and who you're up against. Rankings and AI mentions build and compound over time.
Email Marketing
Email marketing for orthodontists. Turn free consults into started cases.
A free consult only pays when it becomes a start. We send the confirmations, reminders, and financing follow-ups that bring undecided parents back — automatic, on-brand, hands-off.
- Consult reminders that cut no-shows without front-desk work
- Follow-ups that answer financing and nudge the yes
- Win-backs that reach families before they book elsewhere
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Your consultation is confirmed, Mia
We’re looking forward to seeing you — here’s what to expect at your visit.
Confirmation -
Ready to start your smile journey?
Your treatment plan and easy payment options are ready — let’s get started.
Treatment Start -
Reminder: your appointment is tomorrow
See you tomorrow! Tap to confirm or reschedule in two taps.
Reminder
Proof, not promises
Every dollar, tracked to a started case.
One dashboard shows which ads, pages, and calls become consults — and which consults become braces and Invisalign starts.
Treatment Starts Measure the only number that matters
A consult request can arrive by phone, form, or online booking — we catch all three, link each to the ad or search behind it, and keep nudging until it books.
Source of every start
Each consult request shows the ad or search that sent it — budget flows to what starts cases.
Consult-to-start follow-up
A parent who says “we'll think about it” keeps hearing from you — gentle nudges until the consult lands on your calendar.
ROI Tracking Cost per start, not per click
When a case starts, you can see the exact ad, keyword, or page that began it — what one start really costs, and whether braces or aligner campaigns earn their keep.
True cost per treatment start
One number ties spend to starts: what a new braces or aligner case costs you — and which way it's trending.
Case-type ROI
Teen braces and adult aligner cases report separately, so you see which side of the practice grows profit fastest.
Call Analysis A missed call is a missed start
Before booking braces, parents call with questions. Every call is scored on one thing — did a consult get booked — so you can save the misses and train the desk with real calls.
Every call graded
Each call gets a simple grade — consult booked or not — so misses surface the same afternoon, not at month's end.
Text-back in seconds
Miss a call during a busy clinic block and the parent gets an instant text — so they wait for you instead of calling around.
Review Generation Braces-off smiles become 5-star proof
Families choose the orthodontist with the strongest reviews — and AI assistants recommend them too. We ask at the perfect moment, like braces-off day, so your rating keeps compounding.
Asks on braces-off day
After milestone visits — braces off, aligners done — patients and parents get a well-timed nudge to review you on Google.
Every review, one feed
Watch each new review from one screen and reply the same day — your rating is the first thing braces shoppers compare.
Free guides
Go deeper on what works in your niche
Orthodontics Marketing in 2026: The System That Books More Treatment Starts
How orthodontic practices turn local searches into started braces and Invisalign cases in 2026 — the channels, funnel stages, and leaks that decide it.
Read the guide →Best Orthodontics Marketing Agency in 2026 (How to Choose One That Understands Your Practice)
How an orthodontist should pick a marketing agency in 2026: the compliance, seasonality and case economics a good one must grasp, plus the red flags.
Read the guide →Our work
Seven live sample sites. Yours gets a design all its own.
Live demo for businesses like yours
Polished Dental Co
modern dentistry with Invisalign journeys and online booking — a complete fictional site you can browse like a real customer, built to the standard your project would get.
Open the live demo →
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Straight answers
Orthodontists marketing, without the mystery
Plan on a few thousand dollars a month plus ad spend — the exact mix of site, ads, SEO, and reviews depends on your market and how many new starts you want. Our pricing is public: the pricing page lists the real starting price for every service, and your plan is scoped to your practice. You'll have exact numbers in a free proposal within 48 hours.
If consults keep ending in 'we'll wait a year,' or your consult calendar has gaps, an agency pays for itself — a single started case is worth $4k–$7k. We build the site, ads, SEO, and review system that keeps consults coming and closing. If every chair is booked for months out, you may not need us yet.
It fills your consult calendar and turns those consults into cases. SearchPod builds your website, runs braces and Invisalign ads, wins local and AI search, and automates follow-up and reviews — one connected system, measured to treatment starts instead of raw leads.
Ask how they count success — started cases or raw leads. Ask what a consult costs, and whether they can prove it. And check that your website, ad accounts, and data stay yours. An agency that dodges any of those answers will cost more than its fee.
Ads move at the speed of a parent's search — booked consults can land in the first few weeks. SEO, AI answers, and reviews take 3–6 months to compound. Run both from day one: paid fills this month's calendar while organic builds next year's.
Everything is measured to started cases, not clicks — one team runs your website, ads, SEO, AI search, email, and reviews toward that number. Pricing sits on a public pricing page, plans are month-to-month with a 30-day guarantee, and your site, ad accounts, and patient data are yours outright.
Yes. Call, form, and conversion tracking are live from day one and tied to started cases — so you see your cost per consult, your cost per start, and whether braces or Invisalign campaigns are doing the heavy lifting.
Yes. Nothing about a patient — child or adult — ever goes into ad targeting or analytics. Forms, landing pages, and tracking are built to keep protected health information out, so the practice grows without putting patient data at risk.
Treatment starts. Leads that never sit in the chair are just noise, so we build follow-up that turns requests into consults and consults into started braces and Invisalign cases — and that's the number we report to you.
Usually, yes. Consult requests and online bookings flow into the practice-management system you already run, so the front desk sees them where they already work — nothing retyped, nothing lost.
You do, from day one — the site, brand files, ad accounts, and patient list. There's no platform to be locked into, plans are month-to-month, and if we part ways it all stays with your practice.
About 2–4 weeks for most practices. The biggest variable is you — before/after smiles, team photos, and quick feedback speed it up. You'll know the timeline before we start and get updates at every step.
Free Proposal
Let’s start more cases.
Show us your practice and we'll map the consults and starts we'd add — the site, the ads, the follow-up.
- A plan priced from public rates
- A free audit of where consults leak today
- Month-to-month — unhappy in 30 days, you don't pay
Month-to-month. You own your website, your ad accounts, and your data — always. Or call (519) 930-8818.
Request your free proposal.
Two minutes about your practice gets you a custom plan for more consults and starts — plus a free audit of your current site. $0 setup, no obligation.