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Brands & tiers

Three tiers in every size. No dealer badges.

We're an independent shop. We stock a few tire lines in each tier and can order most others, but we aren't a factory-authorized dealer for any brand. The line names on this page are fictional samples for this demo.

Racks of alloy wheels on display in a bright tire showroom

The tiers

What the extra money buys

All three tiers are certified and safe. The differences are tread life, braking distance on cold and wet roads, and how quiet the ride is.

Budget

$105 / tire

205/55R16 example, before install

Safe, certified, and fine for short in-town driving. Expect a firmer ride, more road noise, and fewer kilometres before the next set.

Tread life
Fair
Wet and cold braking
Fair
Quiet ride
Fair
Price
Lowest

Example line: Cinder Commuter A/S (fictional sample name)

Mid-range

$150 / tire

205/55R16 example, before install

Where most of our customers land. Quieter, better wet braking, and longer tread life for a modest step up in price.

Tread life
Good
Wet and cold braking
Good
Quiet ride
Good
Price
Middle

Example line: Northbench Touring A/S (fictional sample name)

Premium

$195 / tire

205/55R16 example, before install

Usually the shortest braking and best handling in independent tests, the longest tread warranties, and the quietest ride. Worth it for highway kilometres.

Tread life
Best
Wet and cold braking
Best
Quiet ride
Best
Price
Highest

Example line: Alpine Grade Pro (fictional sample name)

Tire types

Which type fits how you drive

The tier is about quality. The type is about weather. Look for the three-peak mountain snowflake on the sidewall: it's the symbol that means a tire passed a snow traction test.

Three-peak mountain snowflakeOften written 3PMSF
  • All-season

    M+S

    Good for: Spring, summer and fall, in town and on the highway.

    Not for: Kamloops winters. The rubber hardens below about 7 °C, and M+S alone isn't a winter rating.

  • All-weather

    3PMSF

    Good for: One set all year if you mostly drive in town. Carries the mountain-snowflake winter rating.

    Not for: Deep snow and mountain passes every week. A true winter tire still stops shorter on ice.

  • Winter

    3PMSF

    Good for: October to April, the Coquihalla, icy mornings. Soft rubber and dense siping grip below 7 °C.

    Not for: Summer. They wear fast and brake longer on hot, dry roads.

  • Studded winter

    Studs

    Good for: Glare ice and rural roads. Allowed in BC from October 1 to April 30.

    Not for: Bare pavement in town most days. Noisier, and illegal outside those dates.

  • Summer / performance

    Summer

    Good for: Warm months on sporty cars. Sharpest steering and dry braking.

    Not for: Anything below about 7 °C. They lose grip fast in the cold.

  • Light truck / all-terrain

    LT

    Good for: Pickups that tow, haul or leave the pavement. Stronger sidewalls and higher load ratings.

    Not for: Light SUVs that never tow. They ride firmer and use a bit more fuel.

Example lines

What's on our rack (sample)

A real shop would list the lines it actually stocks here. These names are invented for this demo and don't refer to any real tire or company.

  • Cinder Commuter A/SBudget

    All-season · Tread warranty: None to 60,000 km

  • Cinder FrostlineBudget

    Winter (3PMSF) · Tread warranty: None

  • Northbench Touring A/SMid-range

    All-season · Tread warranty: 70,000 to 100,000 km

  • Northbench FourwayMid-range

    All-weather (3PMSF) · Tread warranty: 60,000 to 80,000 km

  • Alpine Grade ProPremium

    Winter (3PMSF) · Tread warranty: Winter tires rarely carry one

  • Alpine Grade Ridge ATPremium

    Light truck / all-terrain · Tread warranty: 80,000 to 100,000 km

How we choose the lines we stock

  1. 01

    Independent test results

    Braking on wet and cold roads matters more to us than a brochure. We read published independent tests every season.

  2. 02

    What comes back

    We track warranty claims and complaints by line in our own shop. A line that keeps coming back gets dropped.

  3. 03

    Common sizes in stock

    A great tire you can't get in 225/65R17 isn't much use in October.

  4. 04

    Stable pricing

    We'd rather carry a line whose price doesn't jump twice a season, so our published numbers stay honest.

Want a specific brand?

We can order most brands sold in Canada through our supplier and quote them at the same install price. We just won't call ourselves a dealer for a brand we aren't one for.

Ask for a quote

Picked a tier? Book the fitting.

Choose budget, mid-range or premium on the booking form. If you'd rather decide at the counter, pick 'Help me choose'.

Book service or call (250) 555-0163

Fictional sample site by SearchPod