Ingredient glossary
What's inside, in plain words.
Twenty ingredients, what they do and what to watch for. If an ingredient is a key part of a product, its percentage is printed on the front of the bottle.
What we leave out
Added fragrance and essential oils in all face products, and drying alcohol (alcohol denat.) in anything you leave on. Both are common triggers for reactive skin. That is our choice, not a safety claim about other brands.
Patch test, always
Any ingredient can disagree with someone. Try a new product on a small spot for three days first. How to patch test
Glossary
Showing 20 ingredients
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Allantoin
SootherA soothing ingredient often made in a lab to match the one found in comfrey. It helps rough, dry skin feel smoother.
Good to know: Very gentle. Rarely a cause of irritation.
Found in: Calm Water Cleanser
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Beta-glucan Also listed as: Oat beta-glucan
HydratorA sugar taken from oats. It holds water on the skin and feels soothing on tight, dry skin.
Good to know: Light and non-sticky, so it layers well under anything.
Found in: Salt Air Essence
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Bisabolol
SootherA calming ingredient first found in chamomile. Used in small amounts to help reactive skin feel settled.
Good to know: People allergic to chamomile or daisy-family plants should patch test with extra care.
Found in: Wind Barrier Balm
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Candelilla wax
EmollientA wax from the leaves of a desert shrub. It forms a light film that slows water loss and blocks wind.
Good to know: A plant alternative to beeswax and petrolatum. Can feel heavy on oily skin, so use it only where you need it.
Found in: Wind Barrier Balm
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Ceramides Also listed as: Ceramide NP, ceramide AP
Barrier lipidFats that sit between skin cells and help hold water in. We pair them with cholesterol and fatty acids, the other two parts of skin's own mix.
Good to know: They work best as a team. A big ceramide number on its own matters less than the balance.
Found in: Fog CreamLong Night Cream
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Coco-glucoside
CleanserA mild cleansing ingredient made from coconut and sugar. It lifts oil and sunscreen without a harsh squeak.
Good to know: Low foam is normal. Foam does not mean cleaner.
Found in: Calm Water Cleanser
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Colloidal oat Also listed as: Avena sativa kernel flour
SootherOats ground to a very fine powder. It soothes dry, itchy-feeling skin and helps protect it.
Good to know: A long-trusted ingredient for dry skin. People with an oat allergy should avoid it.
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Glycerin
HydratorOne of the most studied moisturizing ingredients. It pulls water into the top layer of skin.
Good to know: Cheap, simple and very effective. You will find it in most of our products.
Found in: Calm Water CleanserDeep Drink SerumClear Day SerumFog CreamDaily Mineral SPF 30Body Pair: Wash + Lotion
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Hyaluronic acid Also listed as: Sodium hyaluronate
HydratorA molecule that holds water. We use two sizes so it holds water at the surface and just below it.
Good to know: Apply on damp skin and seal with a moisturizer, especially in very dry air.
Found in: Deep Drink Serum
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Jojoba oil Also listed as: Simmondsia chinensis seed oil
EmollientTechnically a liquid wax, not an oil. It feels light and is close to the oil skin makes itself.
Good to know: Stable on the shelf. Suits most skin types in small amounts.
Found in: Still Water Face Oil
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Kaolin and green clay Also listed as: Kaolin, illite
ClaySoft natural clays that soak up oil. Pink clay is kaolin coloured with iron oxides. Green clay is illite.
Good to know: In our range, only in the body bars. Clay can feel drying if used every day on dry skin.
Found in: Clay Body Bars, set of three
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Kelp extract Also listed as: Laminaria digitata extract
HydratorAn extract from a North Atlantic seaweed. It adds slip and a little moisture to watery formulas.
Good to know: A supporting player, not a hero. We list it because it is on the label.
Found in: Salt Air Essence
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Niacinamide Also listed as: Vitamin B3
Oil balanceA form of vitamin B3. It helps with the look of shine, pores and uneven tone, and supports the skin barrier.
Good to know: Most studies use 2% to 5%. Higher is not always better: some people get a warm flush, so patch test first.
Found in: Clear Day Serum
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Panthenol Also listed as: Pro-vitamin B5
HydratorTurns into vitamin B5 in the skin. It helps skin hold water and feel calm.
Good to know: Gentle enough for nearly everyone.
Found in: Calm Water CleanserDeep Drink SerumBody Pair: Wash + Lotion
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Shea butter Also listed as: Butyrospermum parkii butter
EmollientA rich butter from the nut of the shea tree. It softens dry skin and slows water loss.
Good to know: Rich. If you are prone to clogged pores, keep it to the night cream or the body.
Found in: Long Night CreamWind Barrier BalmBody Pair: Wash + Lotion
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Sodium PCA
HydratorPart of the natural moisturizing factor skin makes on its own. It helps the surface hold water.
Good to know: Feels like nothing on the skin. That is the point.
Found in: Salt Air Essence
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Squalane
EmollientA stable, light oil similar to one skin produces. Ours comes from plants, not sharks.
Good to know: Non-greasy and suits most skin types.
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Tocopherol Also listed as: Vitamin E
AntioxidantVitamin E. It protects oils in a formula from going off and adds a little antioxidant support.
Good to know: Used here in small amounts, mainly to keep formulas fresh.
Found in: Still Water Face OilDaily Mineral SPF 30
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Zinc oxide
UV filterA mineral sunscreen filter that protects against both UVA and UVB light.
Good to know: Can leave a slight white cast. Reapply at least every 2 hours outdoors.
Found in: Daily Mineral SPF 30
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Zinc PCA
Oil balanceZinc bound to PCA. It helps balance oil through the day.
Good to know: Pairs well with niacinamide.
Found in: Clear Day Serum
Rather not read labels? Let the builder do it.
Four questions, and we pick the products whose ingredients suit your skin and your weather, with the reason for every step.