DTC lifestyle brand
Field & Crest
Lived-in apparel, made well
DTC apparel/home goods. Editorial, story-led, magazine-style.
- 8 pages
- Quiz
- shop
- collections
- story
- journal
Explore the live sample →
Sample sites — fictional brands, real builds
E-commerce stores that bring magazine-grade storytelling to product
DTC lifestyle, specialty hobbyist, and subscription consumables each need a fundamentally different IA. Three archetypes — three completely different conversion machines.
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Specialty / hobbyist store
Drift Audio
Audio gear, properly explained
Specialty hobbyist (audio/board games/fly fishing). Spec-deep, expert reviews.
- 9 pages
- Configurator
- shop
- collections
- reviews-and-ratings
- learn
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Subscription & consumables
Ember & Oak Coffee
Roasted weekly, on your schedule
Subscription consumables (coffee/supplements). Subscribe-first, taste-quiz onboarding.
- 8 pages
- Quiz
- how-it-works
- products
- build-my-box
- taste-quiz
Explore the live sample →
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Clean beauty / skincare
Solène
Skin, considered
Clean DTC skincare. Ingredient-led, editorial, routine-builder onboarding.
- 7 pages
- Quiz
- shop
- collections
- story
- routine
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Home & furniture
Maren Home
Built to live with
Modern furniture + homeware. Big lifestyle imagery, room-led browsing.
- 7 pages
- Quiz
- shop
- collections
- story
- style-quiz
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Outdoor & adventure gear
Switchback Supply
Gear that earns its place
Rugged outdoor gear + apparel. Durability + spec storytelling, gear-finder onboarding.
- 7 pages
- Configurator
- shop
- collections
- story
- gear-finder
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Fine jewelry
Aurelia
Heirlooms in the making
Luxury minimal fine jewelry. Whitespace, macro shots, gifting flows.
- 7 pages
- Quiz
- shop
- collections
- story
- gift-finder
Explore the live sample →
Every sample is a fictional brand we designed and built end-to-end — browse them like a real customer would, cart to checkout, booking to confirmation.
Your e-commerce website, designed from scratch
None of these are themes — each was designed for its brand. Yours will be too: strategy, design, build, and the marketing engine behind it.