E-commerce website design examples
E-commerce stores that bring magazine-grade storytelling to product
DTC lifestyle, specialty hobbyist, and subscription consumables each need a fundamentally different IA. Three archetypes — three completely different conversion machines.
Every sample below is a fictional brand we designed and built end-to-end to show the standard of work — your site is designed from scratch around your business.

Field & Crest
“Lived-in apparel, made well”
DTC apparel/home goods. Editorial, story-led, magazine-style.

Drift Audio
“Audio gear, properly explained”
Specialty hobbyist (audio/board games/fly fishing). Spec-deep, expert reviews.

Ember & Oak Coffee
“Roasted weekly, on your schedule”
Subscription consumables (coffee/supplements). Subscribe-first, taste-quiz onboarding.

Solène
“Skin, considered”
Clean DTC skincare. Ingredient-led, editorial, routine-builder onboarding.

Maren Home
“Built to live with”
Modern furniture + homeware. Big lifestyle imagery, room-led browsing.

Switchback Supply
“Gear that earns its place”
Rugged outdoor gear + apparel. Durability + spec storytelling, gear-finder onboarding.

Aurelia
“Heirlooms in the making”
Luxury minimal fine jewelry. Whitespace, macro shots, gifting flows.
Want to browse every industry? See all sample websites →
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Our e-commerce clients pair their site with one or more of these:
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These are sample sites — your custom one is two weeks away.
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