20% off your first subscription boxFree shipping on subscription ordersSkip / swap / pause anytime — 2 clicks
Find your roast
Find your roast

Pick a flavor profile.
We’ll show what fits.
No questionnaire required.

Four flavor profiles match four general drinking styles. Pick the one that sounds like you, see the matched roasts, and start a subscription if it fits — or order a single bag and decide after the first cup. New subscribers get 20% off the first box.

Cupping notes
Why we don’t do a 5-question quiz

Most coffee quizzes are guessing. Just pick the profile that sounds like you.

Most online coffee quizzes funnel everyone toward a small set of pre-determined recommendations. We’ve tried them. The matches are mostly noise — the questionnaire output rarely beats just picking the profile that sounds like your drinking style.

What works better: pick a profile, order a single bag of the top match, drink it for a week. If you love it, subscribe. If not, swap roasts in your dashboard for the next box. The 20% first-box discount applies to single bags too — there’s no reason not to try the obvious match first.

Read ‘the cupping rubric’
Decaf done right

For the afternoon-coffee drinker who refuses to compromise

Swiss water decaffeinated — chemical-free, retains 99.9% of the original cup’s flavor. Hearth Decaf is the most-ordered decaf in the catalog and routinely scores 86+ on the cupping table.

First box
20% off your first box

Subscribe and save. Or order a single bag and decide later.

First-box discount applies to any subscription size, any roast in the catalog. Single-bag orders get 15% off too if you’d rather try without committing. Either way the bag is fresh-roasted within 48 hours of shipping.

Most subscribers swap their first-pick roast at least once before settling on a long-term blend. The dashboard makes that two clicks. There’s no penalty for getting the first pick wrong.

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The Roastery newsletter

Roastery notes, monthly

What’s on the cupping table next month, the next single-origin lot, brewing experiments from the lab. 1-2 emails a month.

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