1:1 online coaching
Coached, not programmed.
I coach 12 strength + body comp clients at a time. Custom programming, weekly video check-ins, real conversation. NSCA-CSCS, 12 years coaching, 400+ transformations. Application required — I don’t take everyone.
12
Active 1:1 clients (max)
400+
Transformations since 2017
92%
Of clients hit goals in 12 weeks
12yr
Coaching · NSCA-CSCS · PN-L2
Why coached, not programmed
There’s a difference
Custom programming, not templates
Most online coaches sell templates with your name on top. I write programs from scratch based on your assessment, goals, schedule, and recovery. Reviewed + adjusted weekly.
Weekly 30-min video check-ins
We talk every week. Review the past week’s training, plan the next week, talk through nutrition + recovery + life stress. This is where most progress happens.
Unlimited form reviews
Send me lift videos any time. I review form on every major lift on first submission + every 4 weeks for tracking. Form is non-negotiable; injuries set you back 3-6 months.
Direct text + email access
You get my actual phone + email. 24-48 hour response weekdays. Reach out for life-stress training adjustments, travel programming, injuries, anything.
Cap of 12 clients
I never coach more than 12 people at once. That’s how I keep custom programming + meaningful relationships. When the roster fills, you go on the waitlist (avg 4-8 weeks).
12 weeks minimum, 6+ month avg
Lasting body change takes 12+ weeks. Most clients stay 6-18 months. I won’t take you on for less than 12 weeks because it’s not enough time to do the work right.
The process
From application to first session
- 1Free 30-min assessment callApply via the form. If we’re a fit, we book a 30-min Zoom. Talk about goals, training history, schedule, lifestyle. Honest discussion of whether 1:1 is right for you.
- 2If accepted: full intake (90 min)Detailed assessment: training videos, body composition photos (optional), bloodwork review (optional), nutrition log review, sleep + stress assessment. Builds the baseline for your program.
- 3Week 1 program deliveredCustom 4-week training block + nutrition framework + recovery protocol. Reviewed in our first weekly check-in. We refine for the next 1-2 weeks based on real-world feedback.
- 4Weekly check-ins foreverEvery week we meet, review, adjust. Programs evolve every 4-6 weeks based on progress. 6+ months in, you’re looking at a different body + different mindset.
What I coach
My specialties
Strength + powerlifting
Squat-bench-deadlift focused programming. RPE-based. Periodized to peak for meets or just keep building. Most experienced clients see 100+ lb total gains in first year.
Body recomposition
Lose fat + gain muscle simultaneously. Slower than fat-loss-only but more sustainable. 16-week protocols. Works best for intermediate lifters with 15-30 lbs to lose.
Athletic performance
Runners, cyclists, team-sport athletes. Sport-specific periodization, peaking for races/seasons, off-season strength building. Background as D1 strength coach.
Return-to-training (post-injury, post-pregnancy)
Specialty area. PROnatal-cert + worked with PT clients post-back/knee surgery. Patient, careful programming. Coordinated with your PT or doctor.
What clients say
Real coaching feedback
“I’ve worked with 4 online coaches. Reuben is the only one who actually coaches. The weekly calls + custom programming + form reviews — it’s like having a personal trainer in another city. Best investment I’ve made in my training.”
SK
Sarah K.
Client 2 years · Powerlifter, Austin TX
“I came to Reuben after a back injury. He coordinated with my PT, designed a 9-month return-to-lifting program, and now I’m squatting more than pre-injury. The patience + expertise are unmatched.”
MT
Marcus T.
Client 18 months · Body recomp, Dallas TX
“Reuben coached me through my first marathon AND my first powerlifting meet — same year. Two completely different periodizations + zero injuries. He gets it.”
EV
Elena V.
Client 14 months · Hybrid athlete, Denver CO
Pricing tiers
There’s a coaching path for every budget
1:1 Premium — $485/mo
Weekly video check-ins, custom programming, unlimited form reviews, direct text/email. Application required. 12 client cap. Most popular for serious goals.
Athletic Performance — $585/mo
Same as Premium plus sport-specific periodization, race/meet peaking, travel programming. For runners, lifters, team-sport athletes.
Group Coaching — $185/mo
12-week cohorts of 12 athletes. Shared programming, monthly group calls, Discord access. Quarterly individual program reviews.
Reuben’s Programs — $39 one-time
Self-paced training programs. Squat-Bench-Deadlift Mastery (12 weeks), 8-Week Hypertrophy, Athletic Foundations (16 weeks). No coaching, just my best programming.
App library — $29/mo
Access to all my programs + new programs as released. ~20 programs available. Best for self-coachers who want quality programming + variety.
Macro coaching add-on — $100/mo
For 1:1 + Athletic Performance clients. Weekly nutrition check-ins, custom macros, food log review. Especially valuable for body comp goals.
Common questions
What new clients ask
- Two reasons. First, I cap 1:1 at 12 clients. Second, I want to make sure 1:1 is right for you. Sometimes the application call ends with me suggesting Group Coaching ($185/mo) or self-paced programs ($39) instead — that’s a feature, not a bug.