Online 1:1 strength coaching · est. 2015
Anyone can sell you a PDF with your name on it. I coach 45 people, never more. I watch every set video, read every log line, and rebuild every week from what actually happened. That's the whole product.
The difference
What "programmed" gets you
What coached means here
How I coach
You don't get a program until I've seen how you move, what you've trained, what's hurt, and what your week actually looks like. Anything else is a guess with your name typed on it.
Three good sessions a week you actually do beats six imaginary ones. I program the least training that moves you forward, because the rest of your life is the point.
Your training log (sets, loads, effort, how it felt) decides what happens next week. The plan bends to the data. Programs that ignore your log are just PDFs with dates.
Whatever the goal (a first pull-up, a return to sport, feeling capable at 50), getting stronger is the through-line. It's the change that makes every other one easier to keep.
The weekly loop
Your week's sessions live in the app. You log loads, reps and effort, and film the sets that matter.
Form videos get frame-by-frame voice notes. Your log gets read line by line, not skimmed.
You answer five questions about sleep, stress, appetite and how the week really went. Takes ten minutes.
Monday morning your next week reflects what actually happened, not what was supposed to happen.
Fit check · 60 seconds
Four honest questions. You'll get the tier I'd point you to. If coaching isn't your answer, this is where I tell you that too. No email needed to see the result.
Your fit-check result
Recommended tier
Individual programming, monthly eyes · $189/mo
A program written from your assessment and rebuilt every block from your log. For experienced lifters who manage their own week and want expert direction, not daily contact.
Because you said
Recommended tier
Weekly eyes on everything you do · $329/mo
The flagship. Every session reviewed, every week adjusted, every form video answered with frame-by-frame voice notes. This is what “coached, not programmed” means in practice.
Because you said
Recommended tier
Live coaching for your first year of training, or your first year back · $549/mo
Full Coaching plus two live video sessions a month, where we train together in real time. Built for true beginners and for people coming back after a long break or a cleared injury.
Because you said
Client stories
No before-and-after photos here. These stories track what coaching actually changes: habits, strength numbers, and how many sessions got kept.
9 months to a first strict pull-up
Dana, 29 · ER nurse, rotating night shifts
81% of planned sessions kept over 9 months
“He didn't fix my consistency. He built a program my consistency could survive.”
24 months, with two live calls a month
Leah, 38 · Consultant, two kids, a back with opinions
79% of planned sessions kept over 24 months
“I paid for the live sessions so someone could tell me I was doing it right. Turns out I needed to hear it about 40 times. Worth it.”
Sample stories written for this demo. Results vary and nothing here is a guarantee: every story took months of consistency you'd have to bring too.
In their words
“The voice notes on my squat videos changed more in a month than two years of guessing. He catches small things before they turn into big ones.”
“I was scared of the barbell. The live calls made it normal. I never felt rushed, and I never felt silly for asking the same question twice.”
“I travel for work. The plan bends around hotel gyms instead of falling apart. That alone kept me training this year.”
Three ways to be coached
Monthly video review + program rebuild
Individual programming, monthly eyes
$189 /month
A program written from your assessment and rebuilt every block from your log. For experienced lifters who manage their own week and want expert direction, not daily contact.
What's included
Plus 2 more, listed on its own page.
Most of the roster is here
Weekly check-in + unlimited form review
Weekly eyes on everything you do
$329 /month
The flagship. Every session reviewed, every week adjusted, every form video answered with frame-by-frame voice notes. This is what “coached, not programmed” means in practice.
What's included
Plus 3 more, listed on its own page.
Weekly check-in + 2 live video sessions a month
Live coaching for your first year of training, or your first year back
$549 /month
Full Coaching plus two live video sessions a month, where we train together in real time. Built for true beginners and for people coming back after a long break or a cleared injury.
What's included
Plus 2 more, listed on its own page.
3-month minimum to start, then month to month. Pause up to 8 weeks a year at no charge. Every price on this site is the whole price. There's no sales call where the real number lives.
The journal
Strength · 9 min read
Most pull-up programs fail because they start at the pull-up. Here's the phase system I use with clients (hangs, then holds, then slow lowers, then reps) and how long each phase really takes.
Read the post →
Consistency · 7 min read
You've quit three programs at week five. The next program won't fix that, because the program was never what broke. What actually happens at week five, and what a coach does about it.
Read the post →
Start here
The free assessment takes about six minutes. I read every one myself, reply within two business days. If I'm not the right coach for you, I'll say so, usually with the name of someone who is.
Roster capped at 45 · currently reviewing applications