The coaching app · included in every tier
Where the loop lives
Your program, your log, your form videos, your check-ins, and every word your coach has ever said to you — one app, one thread, nothing lost in DMs. The app isn't the coaching; it's just where the coaching is impossible to lose.
Four screens, whole story
Tap through a coaching week
This is a mock of the real thing — same screens, fictional client. Use the tabs (or arrow keys) to flip between them.
Tuesday · Lower A — Week 3 of 4
-
Back squat 185 lb
4 × 5 @ RPE 7
Reuben: Cue: big air, bounce out of nothing
-
Romanian deadlift 155 lb
3 × 8 @ RPE 7
Reuben: Film set 2 — checking hinge depth
-
Walking lunge 30 lb DBs
3 × 10/leg
-
Copenhagen plank Bodyweight
3 × 20 sec/side
Reuben: Short lever still fine
Tap a lift to log · film set 2 of RDLs
Sunday check-in · 5 questions
- Sleep this week
- “Rough — two nights under 6h”
- Stress (1–5)
- “4 — deadline week”
- Appetite
- “Normal”
- Sessions kept
- “3 of 4 — skipped Thursday”
- What aren't you telling me?
- “Right knee felt clicky on lunges, set 3”
Send to Reuben
Coach thread
You · Tue 6:12 pm
RDL set 2 attached — hips feel like they're shooting up early?
▶ video · 0:41
Reuben · Tue 8:47 pm
Good eye. Watch 0:19 — the bar drifts off your legs and your hips chase it. Push the floor away, bar stays glued. Voice note has the full breakdown.
▶ voice note · 1:38
You · Tue 9:02 pm
“Push the floor away” — okay that fixed it in my head already.
Trap-bar deadlift · est. 1RM, 8 weeks
Wk 1 · 205 lb Wk 8 · 238 lb
- Sessions kept, 8 wks
- 29 / 32
- Check-in streak
- 8 wks
Boring week to week. Unmistakable month to month.
Mock data — a fictional client's week 3
What it does
Six things, done properly
Your program, day by day
Every session laid out with loads, reps, RPE targets, and Reuben's cue notes on the lifts that need them. No deciding, just training.
Log in 30 seconds a set
Tap in weight, reps, and how it felt. The log is what your next block is built from, so the app makes honesty fast.
Film, upload, get voice notes
Attach a set video to any exercise. It comes back with frame-by-frame voice notes — usually the same day on Full Coaching and Day One.
The Sunday check-in
Five questions: sleep, stress, appetite, adherence, and “what aren't you telling me.” Ten minutes. It's where the coaching actually happens.
Trends you can't argue with
Volume, estimated 1RMs, session-keep rate, and check-in streaks over time. Progress is boring week to week and unmistakable month to month.
Messages, not DMs
A single thread with your coach, attached to your training data. No fishing through five apps to find what was said about your squat in March.
The app is included in every tier — it's the delivery mechanism, not an upsell. What changes between tiers is how often my eyes are on what's in it: see the comparison.
Start here
The app is the easy part.
Any platform can host a program. The assessment is where you find out what yours should say. Six minutes, free, answered personally within two business days.
Roster capped at 45 · currently reviewing applications