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Coach Reuben Coached, not programmed

Monthly video review + program rebuild

The Blueprint

Individual programming, monthly eyes

$189 /month, US dollars

A program written from your assessment and rebuilt every block from your log. For experienced lifters who manage their own week and want expert direction, not daily contact.

A pair of dumbbells on a mat next to a handwritten weekly training plan and a lifter's sneakers
Price
$189 a month
Minimum term
3 months, then month to month
Time each week
3 to 5 sessions a week, plus about 20 minutes a month to film and send your key lifts.
What you need
A full gym or a solid home setup with a rack, barbell and plates. This tier is built for barbell lifters.

What you get

Included in The Blueprint

  • Full movement and history assessment to start
  • Your own program in the app, rebuilt every 4-week block
  • Monthly check-in: video review of 3 or 4 key lifts with voice notes
  • Log review before every rebuild, so your data drives the next block
  • Technique questions answered within 48 hours

Not included

  • Weekly check-ins or form review between blocks
  • Nutrition targets and habit coaching
  • Live video sessions

The coaching app is part of every tier at no extra cost.

The rhythm

A normal month on The Blueprint

No surprises: this is what you do, what I do, and when.

  1. Weeks 1 to 4 You run the block on your own and log every session in the app.
  2. End of week 4 You film 3 or 4 key lifts and send them in with your log.
  3. Review day I watch the videos, read the whole log and send voice notes on what I see.
  4. Rebuild Your next 4-week block lands in the app, written from what your log showed.
  5. Any time Technique questions get a straight answer within 48 hours.

Honest fit

Who The Blueprint is for, and who it isn't

This is you if

  • You've trained consistently for 2+ years and know your way around a barbell
  • You're self-accountable: you train whether anyone is watching or not
  • You want smart programming, not hand-holding

This is not you if

  • You're in your first year of training. You need feedback faster than monthly.
  • Sticking with it is your real problem (be honest, it usually is)
  • You're working around a recent injury that needs weekly eyes

Injured or in pain right now? Please see your doctor first. I coach people who have been cleared for exercise, and with your OK I'm happy to work with your doctor or physio.

What it can look like

A sample The Blueprint story

Sample story The Blueprint

18 months on two lifting days a week

The runner who made strength part of her week

Priya, 34 · Product manager, recreational runner

Trap-bar deadlift
~95 lb → 225 lb × 2
Lifting days a week
2

88% of planned lifting sessions kept over 18 months

“Monthly check-ins were all I needed, but they were real. He read every line of the log and changed things I didn't know needed changing.”

Read Priya's sample story

Sample story written for this demo. Results vary. No guarantees.

Asked about The Blueprint

Straight answers

Can I move up to Full Coaching later?

Yes. Switch any time and the new price starts on your next billing date. Plenty of people start here and move up for a big goal or a busy season.

What if I miss a week?

Log it as missed and keep going. The rebuild is written from what really happened, so a missed week simply shapes the next block.

Is The Blueprint right for a beginner?

No. In your first year, monthly feedback is too slow and technique problems get practiced for weeks. Look at Day One or Full Coaching instead.

More questions on the FAQ page

Getting started

Four steps, no payment until week one

  1. Apply

    The free assessment takes about six minutes. No payment details.

  2. Hear back in 2 business days

    A recommended tier and why, or an honest “not a fit” with a referral.

  3. A free 30-minute call

    Movement check, training history and your real schedule, over video.

  4. Week one in the app

    Your program lands within five days of the call. Billing starts that day.

The terms, short version

3-month minimum to start, then month to month. Pause up to 8 weeks a year at no charge. Your spot holds. Not the right fit in your first 30 days? Say so and I refund that month in full. Full terms

Start here

Think The Blueprint fits? Apply and I'll tell you honestly.

The free assessment takes about six minutes. I read every one myself and reply within two business days, with a recommended tier or a referral if I'm not the right coach.

Start the free assessment See prices and terms

Roster capped at 45 · currently reviewing applications

Fictional sample site by SearchPod