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Coach Reuben Coached, not programmed

Weekly check-in + 2 live video sessions a month

Day One

Live coaching for your first year of training, or your first year back

$549 /month, US dollars

Full Coaching plus two live video sessions a month, where we train together in real time. Built for true beginners and for people coming back after a long break or a cleared injury.

Apply: free assessment Compare all three
A woman on her living-room floor waves at her laptop as a live video training session starts, a kettlebell beside her
Price
$549 a month
Minimum term
3 months, then month to month
Time each week
2 to 4 sessions a week, including two 45-minute live calls a month.
What you need
Whatever you have now. Day One includes an equipment check, so you only buy what your program needs.

What you get

Included in Day One

  • Everything in Full Coaching
  • Two 45-minute live video sessions each month: we train together and I cue in real time
  • Longer onboarding: two weeks of daily contact while we set your technique
  • Home or garage equipment check, so you only buy the kit you need
  • With your OK, I work with your doctor or physio if you're coming back from a cleared injury

Not included

Day One is the full package. Everything I offer is in it.

The coaching app is part of every tier at no extra cost.

The rhythm

A normal month on Day One

No surprises: this is what you do, what I do, and when.

  1. Weeks 1 and 2 Daily contact while we set your technique baseline.
  2. Twice a month 45-minute live video sessions: we train together and I cue in real time.
  3. Every week Everything in Full Coaching: Sunday check-in, form reviews, an adjusted plan.
  4. If you're coming back from injury With your OK, I work with your doctor or physio so we follow the same plan.

Honest fit

Who Day One is for, and who it isn't

This is you if

  • You're new to lifting and want technique built right the first time
  • You're coming back after years off, a baby, or a cleared injury and want supervision
  • Worry about “doing it wrong” is what has kept you from starting

This is not you if

  • You're an experienced lifter. You'd be paying for supervision you don't need.
  • You can't make two scheduled live calls a month work
  • Your doctor hasn't cleared you for exercise yet. Get that first; I'll wait.

Injured or in pain right now? Please see your doctor first. I coach people who have been cleared for exercise, and with your OK I'm happy to work with your doctor or physio.

What it can look like

A sample Day One story

Sample story Day One

24 months, with two live calls a month

From “never lift heavy” to steady barbell squats

Leah, 38 · Consultant, two kids, a back with opinions

Back squat (from a no-lifting rule)
0 → 135 lb × 5
Live sessions used
44 in 24 months

79% of planned sessions kept over 24 months

“I paid for the live sessions so someone could tell me I was doing it right. Turns out I needed to hear it about 40 times. Worth it.”

Read Leah's sample story

Sample story written for this demo. Results vary. No guarantees.

Asked about Day One

Straight answers

I've never lifted. Is that a problem?

No. That's who Day One is for. We start light and build technique before load.

Can I start if I'm still injured?

Not yet. See your doctor first and get cleared for exercise. You can still apply; I'll hold a roster spot while you get checked.

When do people move off Day One?

Most move to Full Coaching after 6 to 12 months, once the lifts feel familiar. You decide. I'll tell you honestly when you're ready.

More questions on the FAQ page

Getting started

Four steps, no payment until week one

  1. Apply

    The free assessment takes about six minutes. No payment details.

  2. Hear back in 2 business days

    A recommended tier and why, or an honest “not a fit” with a referral.

  3. A free 30-minute call

    Movement check, training history and your real schedule, over video.

  4. Week one in the app

    Your program lands within five days of the call. Billing starts that day.

The terms, short version

3-month minimum to start, then month to month. Pause up to 8 weeks a year at no charge. Your spot holds. Not the right fit in your first 30 days? Say so and I refund that month in full. Full terms

The other two programs

Monthly video review + program rebuild The Blueprint Individual programming, monthly eyes $189 /month → Weekly check-in + unlimited form review Full Coaching Weekly eyes on everything you do $329 /month →

Start here

Think Day One fits? Apply and I'll tell you honestly.

The free assessment takes about six minutes. I read every one myself and reply within two business days, with a recommended tier or a referral if I'm not the right coach.

Start the free assessment See prices and terms

Roster capped at 45 · currently reviewing applications

Fictional sample site by SearchPod