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Coach Reuben Coached, not programmed

Pricing · nothing hidden

Real prices. Plain terms.

If you have to book a call to learn a price, someone's planning to pressure you on that call. So here's everything: what each tier costs, what's in it, how long you commit for, and how to leave.

Monthly video review + program rebuild

The Blueprint

$189 /month

3-month minimum, then month to month

About The Blueprint
  • Full movement and history assessment to start
  • Your own program in the app, rebuilt every 4-week block
  • Monthly check-in: video review of 3 or 4 key lifts with voice notes
  • Log review before every rebuild, so your data drives the next block
  • Technique questions answered within 48 hours

Weekly check-in + unlimited form review

Full Coaching

$329 /month

3-month minimum, then month to month

About Full Coaching
  • Everything in The Blueprint
  • Weekly Sunday check-in with a written reply from me
  • Unlimited form-video review with frame-by-frame voice notes, usually the same day
  • Simple nutrition targets and one habit focus per block (no meal plans)
  • Your plan adjusted every Monday from your actual week
  • Priority messages: same-day replies on training days

Weekly check-in + 2 live video sessions a month

Day One

$549 /month

3-month minimum, then month to month

About Day One
  • Everything in Full Coaching
  • Two 45-minute live video sessions each month: we train together and I cue in real time
  • Longer onboarding: two weeks of daily contact while we set your technique
  • Home or garage equipment check, so you only buy the kit you need
  • With your OK, I work with your doctor or physio if you're coming back from a cleared injury

Side by side

The whole difference in one table

Swipe the table sideways to see all three tiers.

Feature comparison of the three coaching tiers
What you get The BlueprintFull CoachingDay One
Monthly price (USD) $189 $329 $549
Your own program, rebuilt every block Yes Yes Yes
Check-ins Monthly Weekly Weekly
Form-video review 3 or 4 lifts a month Unlimited Unlimited
Nutrition targets and habit focus No Yes Yes
Message replies Within 48 hours Same day on training days Same day on training days
Live video sessions No No 2 × 45 min a month
Equipment check No No Yes
Works with your doctor or physio No On request Built in
Coaching app Included Included Included

Every tier starts with the same full assessment. Nobody skips it: the assessment is where your program comes from.

How paying works

The terms, in plain words

Minimum term
3 months to start. A program needs one honest block to prove itself. After that, it's month to month.
How billing works
Billed monthly in US dollars, starting the day your program lands in the app. Same date each month.
Cancelling
After your first 3 months, cancel any time with a message in the app or an email. Billing stops at the end of the month you're in. No fee, no exit call.
Leaving early
In your first 30 days, you can leave with a full refund of that month and nothing more to pay. After day 30, the rest of the 3-month minimum is still due.
Pausing
Pause up to 8 weeks a year at no charge, for any reason. No billing while paused, and your roster spot holds.
Medical pause
If your doctor tells you to stop training, billing pauses until you're cleared. It doesn't count toward your 8 weeks.
Switching tiers
Move up or down any time. The new price starts on your next billing date.
Price changes
If prices go up, current clients keep their rate for as long as they stay.

Roster capped at 45. When it's full, the assessment works as the waitlist, in order.

Asked often

Money questions, straight answers

What does coaching cost?

The Blueprint is $189 a month, Full Coaching is $329 a month and Day One is $549 a month. That's the whole price, in US dollars. No sign-up fee and no app fee.

Is there a minimum term?

Yes: 3 months to start, then month to month. A program needs one honest block to show what it can do.

How do I cancel?

After your first 3 months, send a message in the app or an email. Billing stops at the end of the month you're in. No fee and no exit call.

What if it isn't working in the first month?

Tell me in your first 30 days and I refund that month in full. You owe nothing for the rest of the minimum.

Can I pause?

Yes. Up to 8 weeks a year at no charge, for any reason. And if your doctor tells you to stop training, billing pauses until you're cleared.

All questions Ask before you apply

Start here

Not sure which tier? Let the assessment pick.

Apply without choosing. The assessment asks everything I need to recommend one, and I'll tell you if the cheaper tier is the right call. It often is.

Start the free assessment See prices and terms

Roster capped at 45 · currently reviewing applications

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