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Coach Reuben Coached, not programmed

Programs · one coach, three tiers

Three ways to be coached. Same coach.

Every tier is me. What changes is how often my eyes are on your week: once a month, every week, or every week plus live sessions. Each program has its own page with what's included, what isn't, who it's for and who it's not for. Read the “not for” lists first. They'll save us both time.

A pair of dumbbells on a mat next to a handwritten weekly training plan and a lifter's sneakers

Monthly video review + program rebuild

The Blueprint

Individual programming, monthly eyes

$189 /month

A program written from your assessment and rebuilt every block from your log. For experienced lifters who manage their own week and want expert direction, not daily contact.

What's included

  • Full movement and history assessment to start
  • Your own program in the app, rebuilt every 4-week block
  • Monthly check-in: video review of 3 or 4 key lifts with voice notes

Plus 2 more, listed on its own page.

A lifter sets up for a deadlift while her phone, on a small tripod, films the set for review

Most of the roster is here

Weekly check-in + unlimited form review

Full Coaching

Weekly eyes on everything you do

$329 /month

The flagship. Every session reviewed, every week adjusted, every form video answered with frame-by-frame voice notes. This is what “coached, not programmed” means in practice.

What's included

  • Everything in The Blueprint
  • Weekly Sunday check-in with a written reply from me
  • Unlimited form-video review with frame-by-frame voice notes, usually the same day

Plus 3 more, listed on its own page.

A woman on her living-room floor waves at her laptop as a live video training session starts, a kettlebell beside her

Weekly check-in + 2 live video sessions a month

Day One

Live coaching for your first year of training, or your first year back

$549 /month

Full Coaching plus two live video sessions a month, where we train together in real time. Built for true beginners and for people coming back after a long break or a cleared injury.

What's included

  • Everything in Full Coaching
  • Two 45-minute live video sessions each month: we train together and I cue in real time
  • Longer onboarding: two weeks of daily contact while we set your technique

Plus 2 more, listed on its own page.

3-month minimum to start, then month to month. Pause up to 8 weeks a year at no charge. Your spot holds. Not the right fit in your first 30 days? Say so and I refund that month in full. All terms in plain words

Every tier starts the same way

From application to week one

  1. Apply

    The free assessment takes about six minutes. No payment details.

  2. Hear back in 2 business days

    A recommended tier and why, or an honest “not a fit” with a referral.

  3. A free 30-minute call

    Movement check, training history and your real schedule, over video.

  4. Week one in the app

    Your program lands within five days of the call. Billing starts that day.

Roster capped at 45. When it's full, the assessment works as the waitlist, in order.

Fit check · 60 seconds

Is coaching even your answer?

Four honest questions. You'll get the tier I'd point you to. If coaching isn't your answer, this is where I tell you that too. No email needed to see the result.

How long have you trained with weights, consistently?

Consistently means most weeks. Three years that were really four months, twice, counts as four months. No judgment; it changes the answer.

What would make the next 12 months a win?
What can you train with?
Be honest: what kind of accountability actually works on you?

Start here

Pick a tier, or let the assessment pick it.

Plenty of people apply without choosing. The assessment asks everything I need to recommend one, and I'll tell you if the cheaper tier is the right call. It often is.

Start the free assessment See prices and terms

Roster capped at 45 · currently reviewing applications

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