Coaching programs

From self-paced to full 1:1

Four tiers, every budget. The same coaching philosophy across all of them: form-first, progressive overload, real conversation, results that last. Pick the one that fits your goals + budget.

Find your match See transformations

Reuben’s Programs

$39one-time

Self-paced. Best for self-coachers who want quality programming.

✓Pick a program (12-16 weeks)
✓Daily training videos + form cues
✓Full PDF + spreadsheet tracker
✓Discord community access
✓No coaching from Reuben
✓Lifetime access (yours forever)

Browse programs

App library

$29/month

Access ~20 programs + new releases. Best for variety.

✓All current + future Reuben programs
✓Switch programs anytime
✓Daily videos + form cues
✓Discord community access
✓Cancel anytime

Pick a program (lifetime access)

Squat-Bench-Deadlift Mastery — $39 (12 weeks)

My foundational strength program. Form-first technique work + progressive overload + accessory work. Best for intermediate lifters who want to add 50-100 lbs across the big 3.

8-Week Hypertrophy — $39 (8 weeks)

Pure muscle-building protocol. Higher volume, mid-rep ranges, intelligent intensity. Most clients gain 4-8 lbs of muscle in 8 weeks. Pairs well with a small caloric surplus.

Athletic Foundations — $39 (16 weeks)

Sport-prep program. Strength + power + conditioning + mobility blend. Great off-season program for team athletes or year-round program for hybrid athletes.

Beginner’s Strength — $39 (12 weeks)

True beginner program. Bodyweight → dumbbell → barbell progression. Covers form, terminology, gym etiquette. The program I wish I’d had at age 20.

Body Recomp Protocol — $59 (16 weeks)

Premium-priced because it includes nutrition framework + macro tracker. Lose fat, gain muscle simultaneously. Best for intermediate lifters with body comp goals.

5/3/1 Variant — $39 (12 weeks)

My take on Wendler’s classic 5/3/1 strength program. Modified for modern recovery science + accessory programming. Best for advanced lifters.

Group Coaching

$185/month, 12-week cohorts

What's included

12-week shared programming (matched to your goals: strength, body recomp, or general fitness). Monthly 90-min group video call. Discord cohort community. Quarterly 1:1 program review with Reuben (15 min).

Cohort structure

12 athletes per cohort. Matched by goal + experience + schedule. Same starting program, evolves based on cohort progress + individual needs.

Monthly group call

1.5-hour video Q&A. I review form videos, answer questions, talk through programming + nutrition + recovery topics. Recorded if you can’t attend live.

Quarterly individual review

Once per quarter, 15-min 1:1 video review of your training + programming. Adjustments + targeted feedback. Bridges the gap between group + 1:1 coaching.

Discord cohort community

Daily check-ins, training videos, recipe shares, form questions. The community is genuinely my favorite part of group coaching. Many cohort relationships outlast the program.

Best fit for

Intermediate lifters who want a coach’s eye + accountability + community without 1:1 budget. ~40% of 1:1 clients started here. Most stay 2-4 cohorts (6-12 months).

1:1 Premium

$485/month, 12-client cap

Application required

Form on /free-assessment. If we’re a fit, 30-min Zoom call to discuss goals + experience + lifestyle. Honest discussion of whether 1:1 is right for you. Sometimes I recommend Group Coaching instead.

Custom programming from scratch

I write your program based on goals + body + schedule + recovery. No templates with your name on top. Adjusted weekly based on real-world feedback. Evolves every 4-6 weeks.

Weekly 30-min video check-ins

Every week, video call with me. Review past week, plan next week, talk through nutrition + recovery + life stress. This is where most progress happens.

Unlimited form video reviews

Send lift videos any time via the app or text. I review form on every major lift on first submission + every 4 weeks for tracking. Often the most-valued part of coaching.

Direct text + email

You get my actual phone + email. 24-48 hour response weekdays. Reach out for life-stress training adjustments, travel programming, injuries, anything.

Optional macro coaching (+$100/mo)

Weekly nutrition check-ins, custom macros, food log review. Most body comp clients add this; most pure strength clients don’t need it.

Athletic Performance

$585/month — same as 1:1 + sport-specific

Sport-specific periodization

Training plans that periodize for races, meets, seasons. Off-season strength building, in-season maintenance, peaking for events. 12-year background as D1 strength coach.

Performance testing

Quarterly testing protocols (vertical jump, 5RM, FTP, etc.). Track real performance metrics, not just body comp. Adjust programming based on actual progress.

Race / meet peaking

8-12 week peaking protocol for marathon, triathlon, powerlifting meet, athletic event. Tapering, nutrition, mental prep, race-day execution. Most clients PR within first peaking cycle.

Travel programming

Athletes travel for races + competitions. I write hotel-gym + bodyweight backup programs for travel weeks. Recovery protocols for jet lag + altitude.

Coordination with sport coaches

If you have a sport coach (running coach, lifting coach), I’ll coordinate. Strength + conditioning programming complements sport-specific work, doesn’t replace it.

Best fit for

Serious recreational athletes (sub-3-hour marathoners, sub-12-hour Ironmen, advanced powerlifters), high school + college athletes, masters-class competitors. Application + sport context required.

Program questions

What clients ask

Take the 60-second match quiz on the homepage, or apply for a free 30-min call. I’ll honestly recommend based on goals, experience, support needs, and budget. Sometimes I recommend self-paced programs even when you came in expecting 1:1.

Find your tier

60-second match quiz on homepage, or apply now

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