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Coach Reuben Coached, not programmed

Programs & pricing · nothing hidden

Three tiers. Real prices. Honest fits.

Every tier is the same coach — me — with a different amount of my eyes on your week. The prices are below, in public, because if you have to book a call to learn a price, someone's planning to pressure you on that call. Each tier also lists who it's not for. Read those first; they'll save us both time.

Not sure? 60-second fit check Skip to the assessment
A coach kneeling beside a client on a gym mat, coaching him through medicine-ball core work in a sunlit gym

Monthly video review + program rebuild

The Blueprint

Individualized programming, monthly eyes

$189 /month

A program written from your assessment, rebuilt every block from your log — for experienced lifters who self-manage week to week and want expert direction, not daily contact.

What's included

  • Full movement & history assessment to start
  • Individualized program in the app, rebuilt every 4-week block
  • Monthly check-in: video review of 3–4 key lifts with voice notes
  • Log review before every rebuild — your data drives the next block
  • 48-hour message turnaround for technique questions

Not included

  • Weekly check-ins or form review between blocks
  • Nutrition targets and habit coaching
  • Live video sessions

This is you if

  • You've trained consistently for 2+ years and know your way around a barbell
  • You're self-accountable — you'll train whether anyone is watching or not
  • You want programming intelligence, not hand-holding

This is NOT you if

  • You're in your first year of training — you need feedback faster than monthly
  • Adherence is your actual problem (be honest — it usually is)
  • You're working around a fresh injury that needs weekly eyes
Apply — free assessment

Most of the roster is here

Weekly check-in + unlimited form review

Full Coaching

Weekly eyes on everything you do

$329 /month

The flagship. Every session reviewed, every week adjusted, every form video answered with frame-by-frame voice notes. This is what 'coached, not programmed' means in practice.

What's included

  • Everything in The Blueprint
  • Weekly Sunday check-in with a written (sometimes rambling) reply from me
  • Unlimited form-video review — frame-by-frame voice notes, usually same day
  • Nutrition targets + one habit focus per block (no meal plans, no macros theatre)
  • Program adjusted every Monday from your actual week — not the planned one
  • Priority messaging: same-day replies on training days

Not included

  • Live video training sessions (that's Day One)

This is you if

  • You want a coach who notices when Thursday's squats looked off
  • Your goal has a skill component — first pull-up, big lift milestones, return to sport
  • You've done programs before; what you've never had is accountability that adapts

This is NOT you if

  • You won't film sets or fill in a 10-minute weekly check-in — the loop is the product
  • You want someone to talk to during every workout (look at Day One)
  • You're shopping for a meal plan — I don't sell those at any tier
Apply — free assessment

Weekly check-in + 2 live video sessions/month

Day One

Live coaching for the first year of training (or the first year back)

$549 /month

Full Coaching plus two live video sessions a month, where we train together in real time. Built for true beginners and people rebuilding after long layoffs or injury clearance.

What's included

  • Everything in Full Coaching
  • Two 45-minute live video sessions each month — we train together, I cue in real time
  • Extended onboarding: two weeks of daily contact while your technique baseline is set
  • Home/garage equipment audit — I'll tell you the minimum kit worth buying (usually less than you think)
  • Physio/clinician collaboration if you're coming off a cleared injury

This is you if

  • You're new to lifting and want technique built right the first time
  • You're returning after years off, a baby, or a cleared injury and want supervision
  • Anxiety about 'doing it wrong' is the thing that's kept you from starting

This is NOT you if

  • You're an experienced lifter — you'd be paying for supervision you don't need
  • You can't make two scheduled live calls a month work
  • You haven't been cleared for exercise by your clinician yet — get that first, I'll wait
Apply — free assessment

Side by side

The whole difference in one table

Feature comparison of the three coaching tiers
What you get The Blueprint Full Coaching Day One
Monthly price (USD) $189 $329 $549
Individualized program, rebuilt every block ✓ ✓ ✓
Check-in cadence Monthly Weekly Weekly
Form-video review 3–4 lifts / month Unlimited Unlimited
Nutrition targets + habit focus — ✓ ✓
Message turnaround 48 hours Same day (training days) Same day (training days)
Live video sessions — — 2 × 45 min / month
Equipment audit — — ✓
Physio / clinician collaboration — On request ✓ built in

All tiers start with the same full assessment. Nobody skips it — the assessment is where the program comes from.

How paying works

Terms you'd write for yourself

The start

Three-month minimum to start (a program needs one honest block to prove itself), month-to-month after that.

The pause

Life happens: pause up to 8 weeks a year at no charge. Your spot on the roster holds.

The out

First 30 days: if the fit is wrong, say so and I'll refund the month and help you find a better coach. It has happened four times in nine years. All four got refunds.

Roster capped at 45. When it's full, the assessment stays open and works as the waitlist — in order, no queue-jumping.

Fit check · 60 seconds

Is coaching even your answer?

Four honest questions. You'll get the tier I'd point you at — and if coaching isn't your answer, this is where I tell you that too. No email required to see the result.

How long have you trained with weights — consistently?

Consistently means most weeks. The three years that were really four months, twice, counts as four months. No judgment; it changes the answer.

What would make the next 12 months a win?
What can you train with?
Be honest — what kind of accountability actually works on you?

Asked constantly

Pricing questions, straight answers

Why is there an application instead of a buy button?

Because the roster is capped at 45 and I coach everyone on it personally. The application tells me whether I can actually help you — and roughly a third of applicants get pointed somewhere better suited instead of a payment link. It's free, it takes about six minutes, and a “no” comes with a reason and usually a referral.

What does coaching cost?

The Blueprint is $189/month, Full Coaching is $329/month, Day One is $549/month. Three-month minimum to start, month-to-month after. Prices are on the programs page in full — if you have to book a call to find out the price, someone's planning to pressure you on that call.

Do you write meal plans?

No. On Full Coaching and Day One you get nutrition targets and one habit focus per block — protein anchor, meal timing around sessions, that level. Meal plans photograph well and survive contact with real life for about eleven days.

What happens if I need to pause?

Pause up to 8 weeks a year at no charge — surgery, newborns, busy season, no justification needed. Your roster spot holds. Cancelling after the first three months is a message, not a phone call gauntlet.

Something else? Ask before you apply

Start here

Pick a tier, or let the assessment pick it.

Plenty of people apply without choosing — the assessment asks everything I need to recommend one, and I'll tell you if the cheaper tier is the right call. It often is.

Start the free assessment See programs & pricing

Roster capped at 45 · currently reviewing applications

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