About us
One van, one rule, and a lot of springs since.
We started Liftline because too many garage door calls began with a $19 teaser and ended with a surprise bill. Here is who we are and how we work.
Our story
Liftline started in 2012 with one van, a box of springs and a phone that Marco answered himself. Back then, most calls started with the same story: someone was quoted $19 for a service call and handed a bill ten times bigger.
So we did the opposite. We published our prices, put the price in writing before any work, and showed people the broken part. It turned out that is what most people wanted. Today we run seven vans across the Salt Lake Valley, a small door showroom, and a commercial route for shops and warehouses.
We still answer the phone ourselves, 24 hours a day for doors stuck open or cars trapped inside.
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2012
Opened with one van
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7
Service vans today
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2,400+
New doors installed
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4.9
Average from 612 reviews
Figures for this fictional demo business.
How we work
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01
Price first
Written, on the tablet, before any work. You can always say no and pay only the visit fee.
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02
Show the part
The broken spring or stripped gear goes in your hand so you can see what failed.
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03
Fix before replace
If a repair buys you years, we will tell you, even when a new door is the bigger sale.
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04
Leave it cleaner
Drop cloths down, old parts gone, floor swept. The garage looks better than when we arrived.
The people who answer
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Marco Ellison
Owner and lead installer
Marco hung his first door in 2006 and started Liftline in 2012 with one van and a rule: price in writing before work. He still installs most carriage-house doors himself.
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Jess Tanaka
Service manager
Jess runs the board: who is closest, who has the right spring on the van, and who calls you when the tech is 20 minutes out.
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Ruben Ortiz
Senior repair technician
Ruben has replaced more springs than he can count and keeps the old ones in a bin at the shop. He trains every new tech on balance and safety.
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Kayla Brandt
Door design consultant
Kayla does the measure visits. Bring her a photo of your house and she will show you three doors that suit it, at three prices.
Meet us at your door. Price in writing first.
Tell us what happened in five quick steps, or call and talk to a person. The $89 visit fee is waived when you go ahead with the repair.
- Same-day on most repairs when you call before 2 p.m.
- Written price before any work. Say no and pay only the visit.
- 24/7 line for doors stuck open or cars trapped inside.