Painting Madison since 2011 · Fully insured
Who we are
A Madison painting company with eleven painters on our own payroll, one spray shop, and a habit of writing everything down. Here's how we got here and who you'll meet.
Gus Lindqvist painted for other companies for thirteen years. He saw the same thing again and again: quotes on the back of a business card, crews that changed every week, and paint that peeled in two winters because nobody did the prep.
In 2011 he started Cutline with one rule: do the prep, cut the lines by hand, and write everything down. The name comes from the cut line, the clean edge where a wall meets the ceiling. It's the first thing anyone notices in a room, and the hardest part to fake.
Today we're 11 painters, an office of two and a spray shop on the east side. We still quote in writing within 48 hours, and Gus still does most of the estimate visits himself.
The paint is the easy part. Filling, sanding, caulking and priming are where a finish earns its years.
Straight lines at ceilings and trim are a skill, not a roll of tape. It's where our name comes from.
Floors covered, dust controlled, everything swept and put back every single afternoon.
A quote in 48 hours, a start date you can plan around, and a warranty you can hold in your hand.
11
painters on our own payroll. No day-labour subcontractors.
2011
the year Gus opened Cutline with one van.
8
communities we paint in, from Madison to McFarland.
Founder and owner
Painting since 1998
Gus spent thirteen years on other people's crews before starting Cutline in 2011 with one van and a very good ladder. He still does most estimate visits himself and checks every exterior before the crew packs up.
Estimates and scheduling
With Cutline since 2015
Rosa writes the quotes, books the calendar and is the voice on the phone. If your start date has to move for weather, she calls you before you notice.
Cabinet shop lead
With Cutline since 2017
Tran runs the spray shop. He has refinished more kitchens than he can count and is fussy about one thing above all: the inside edge of a door.
Colour consultant
With Cutline since 2020
Kelsey studied interior design and spent five years at a paint counter. She is the reason clients stop worrying about choosing the wrong white.
Exterior crew lead
With Cutline since 2016
Andre leads the summer exterior crew and the winter commercial nights. He knows which Madison streets get afternoon sun and plans each day around it.
Just outside the list? Ask us. For bigger exterior and commercial jobs we often travel a little further.
Most estimate visits are with Gus himself. Tell us what you'd like painted and pick a time that suits you.