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Independently owned by a Westfield neighbor · Staffed today? Hours are printed, not hidden

FlexPoint Westfield Your neighborhood gym

The franchisee story

Why Westfield? Because it's home.

Franchise pages usually hide the franchisee. Ours is the whole point. Dana Kowalski owns this location, coaches the 5:30 AM strength class, and will absolutely ask how your knee is doing.

The long version

Poplar Street to the papers, in four chapters

  1. 1989–2007

    Poplar Street kid

    Grew up eight blocks from where the gym now stands. Volleyball at Westfield High, summers lifeguarding at the community pool, first squat rack in the Kowalskis' garage.

  2. 2007–2011

    Ball State, kinesiology

    Left for Muncie planning to be an athletic trainer for a college team. Came back every summer anyway. The plan quietly changed.

  3. 2012–2021

    Nine years of Westfield High PE

    Taught roughly 2,300 students to move — including the kids of people who now train here. Learned the thing this gym runs on: nobody sticks with fitness because of equipment. They stick because someone expects them.

  4. 2021

    Bought the franchise

    The nearest gym Dana trusted to send a nervous beginner was a 25-minute drive. So she signed the franchise agreement, kept the logo, and threw out the corporate playbook for everything the agreement didn't require. FlexPoint Westfield opened in 2021 with 41 founding members — 29 of them former students or their parents.

Honest small print

What corporate provides, and what Dana decides

The franchise provides

  • The name on the sign and the app that opens the door
  • Equipment buying power (it's why the racks are this good)
  • Insurance, payment rails, the boring-but-vital plumbing

Dana decides

  • Every hire — all four coaches live within 20 minutes
  • The timetable, the partners, and Family Saturday
  • The printed price sheet and the no-contract policy
  • This website, which is why it mentions Union Street and not 'your fitness journey'

Framed by the front desk

Four promises, on the wall

They're printed next to the coaching rate sheet. Members are encouraged — genuinely — to call it out when we miss one.

“I taught PE at Westfield High for nine years — my whole job was making people who 'aren't gym people' feel at home. Still is.”

Dana Kowalski, owner

  1. We learn your name in your first week. That's a system, not a vibe — new members get introduced at the classes they attend.

  2. No sales office and no script. The tour ends with a free week, not a closing table.

  3. Prices are printed. The coaching rate sheet on the wall is the one the coaches see.

  4. If we're not the right gym, we'll say so — we've sent people to the yoga studio on Park Street and meant it.

All hired by Dana, all local

The coaching staff

Rates + coaching details →

Dana Kowalski

Owner & head coach

NASM-CPT · B.S. Kinesiology, Ball State

Dana grew up on Poplar Street, played volleyball at Westfield High, and came back after college to teach PE there for nine years. She bought this franchise in 2021 because the closest gym she'd send her students' parents to was a 25-minute drive — and because she was tired of watching neighbors join a big-box in January and quit by March. If you join, she will learn your name. That's not a slogan; there are 612 members and she's embarrassingly close to all of them.

Terrell Boyd

Strength coach

CSCS · USA Weightlifting L2

Terrell runs Barbell Club three nights a week and coaches Westfield High's off-season lifting blocks — half the football team learned to hinge on our platforms. He specializes in taking members from 'the free-weight side scares me' to a confident, boring-in-a-good-way strength routine.

Anika Shah

Group fitness lead

ACE-GFI · Schwinn cycling certified

Anika built our group timetable from scratch and teaches more than half of it. Her rule: nobody gets buried in their first class. Every workout posts a two-dumbbell version and a bodyweight version, and she watches the room like a hawk.

Rob Jensen

Mobility & active-aging coach

NASM-CES · FRC mobility specialist

Rob co-runs a monthly Backs & Knees workshop with Rooted Physio & Sport two doors down, and coaches Silver Circuit three mornings a week. If a physiotherapist clears you for the gym, Rob is the coach who translates the discharge sheet into an actual plan.

Casey Novak

Endurance coach

RRCA run coach · ACSM-CPT

Casey coaches the 6 AM interval crowd and is the club's bridge to the Westfield Striders — the Saturday group run leaves from our parking lot at 7 AM sharp, and she's usually at the front of the second pace group.

Free trial week — no card, no catch

Come argue with Dana about volleyball

She's at the desk most mornings and coaches Sunrise Strength Monday, Wednesday, and Friday. A free week is the fastest way to check whether any of this page is true.

Claim your free week Take the 3-question quiz

Or just call the desk: (317) 555-0164 — a human answers during staffed hours.

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