Building Marketing Dashboards in GA4
7 lessons · 2 hours · Analytics
GA4 marketing dashboards course — custom reports, explorations, audience segments, and dashboard templates that show what's actually working. 7 lessons, 2 hours.
What you’ll learn
- Core Analytics strategy and planning
- Data-driven decision making and measurement
- Hands-on templates and frameworks
- Real-world case study walkthroughs
- Advanced analytics optimization techniques
- Common mistakes and how to avoid them
Who it’s for
This intermediate-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their analytics skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.
Curriculum
7 lessons, 2 hours of content. Each lesson ends with something you can do right away.
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Get GA4 collecting the right data
You can check your setup and mark the actions that matter — calls, forms, sales — as key events.
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Find your way around
You can read GA4's standard reports and know where the useful numbers live.
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Build custom reports
You can edit and save reports so the numbers you check most often are one click away.
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Explorations: answer your own questions
You can build funnel and path explorations to see where visitors come from and where they drop off.
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Compare groups of visitors
You can build segments to compare — like ad visitors versus search visitors — and see which group is worth more.
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Build your marketing dashboard
You can put your key numbers on one screen that shows, at a glance, what's working.
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A monthly reporting routine
You can run a short monthly review: read the dashboard, note what changed, and decide what to do about it.
Start learning
Get lifetime access to all 7 lessons and future updates. One-time purchase — no subscription required. If you’re serious about analytics, this is the most efficient way to level up.