Conversion Rate Optimization Deep Dive
11 lessons · 3 hours · Web Development
Conversion rate optimization deep dive — A/B testing, heatmap analysis, form optimization, and landing page frameworks that convert at 10%+. 11 lessons, 3 hours.
What you’ll learn
- Core Web Development strategy and planning
- Data-driven decision making and measurement
- Hands-on templates and frameworks
- Real-world case study walkthroughs
- Advanced web development optimization techniques
- Common mistakes and how to avoid them
Who it’s for
This advanced-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their web development skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.
Curriculum
11 lessons, 3 hours of content. Each lesson ends with something you can do right away.
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Find where your site leaks
You can use your analytics to find the exact steps where most visitors give up.
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Watch what visitors really do
You can read heatmaps and session recordings to spot confusion you'd never see in the numbers.
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Ask visitors what stopped them
You can run short on-site polls and surveys that surface objections in your visitors' own words.
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Turn evidence into a test idea
You can write a clear, testable statement: what you'll change, for whom, and what you expect to happen.
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The top of the page
You can build the first screen of a landing page — headline, offer, proof, and one clear action.
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The rest of the page
You can order a full page so each section answers the next question a visitor has.
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Proof that builds trust
You can choose and place reviews, numbers, and guarantees where they answer a visitor's doubts — not just where they look nice.
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Forms that don't scare people off
You can cut form fields down to what you truly need and fix the errors that make people quit.
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Run a clean A/B test
You can set up a fair test, size it in plain terms, and resist calling a winner too early.
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Read results honestly
You can tell a real win from noise, and know what to do when a test comes back flat.
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Keep the wins coming
You can rank your next test ideas, log what you learn, and turn testing into a routine instead of a one-off.
Start learning
Get lifetime access to all 11 lessons and future updates. One-time purchase — no subscription required. If you’re serious about web development, this is the most efficient way to level up.