Google Ads Fundamentals
12 lessons · 3 hours · Google Ads
Free Google Ads fundamentals course — campaign setup, keyword research, bidding strategies, and conversion tracking. 12 lessons, 3 hours, everything to run profitable ads.
What you’ll learn
- Core Google Ads strategy and planning
- Data-driven decision making and measurement
- Hands-on templates and frameworks
- Real-world case study walkthroughs
- Advanced google ads optimization techniques
- Common mistakes and how to avoid them
Who it’s for
This beginner-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their google ads skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.
Curriculum
12 lessons, 3 hours of content. Each lesson ends with something you can do right away.
-
How Google Ads works
You can explain where ads appear, how Google picks which ad shows, and why you only pay when someone clicks.
-
Set up your account
You can create your own Google Ads account with billing and the right starter settings. It stays your account — you own everything in it.
-
Find the right keywords
You can use Google's free Keyword Planner to build a list of words your customers actually search.
-
Match types and negative keywords
You can control which searches show your ad, and block the searches that waste money.
-
Build your first campaign
You can set up a search campaign with a clear structure and a daily budget you're comfortable with.
-
Pick where and when ads show
You can set the locations, days, and hours your ads run, so you're not paying for clicks you can't serve.
-
Write ads people click
You can write headlines and descriptions that say what you offer and why to pick you.
-
Add extras to your ads
You can add sitelinks, callouts, and a phone number to your ads, so they take up more space and give people more reasons to click.
-
Send clicks to the right page
You can pick or fix the page your ad points to, so people land on what the ad promised.
-
Choose how you bid
You can pick a simple bidding setup to start with, and know when it makes sense to let Google automate it.
-
Track your conversions
You can set up tracking so you know which clicks turn into calls, form fills, and sales.
-
Read results and fix what's off
You can spot wasted spend in your first weeks, pause what isn't working, and put more behind what is.
Start learning
This course is completely free. No credit card required, no upsells. Just practical google ads knowledge you can apply today. Start the first lesson and see results within the first week.
Start learning for free
12 lessons, 3 hours of content. No credit card required.
Start the free course