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Beginner Free

Social Media Marketing Mastery

14 lessons · 3.5 hours · Social Media

Social media marketing mastery course

Free social media marketing course — content frameworks, scheduling, engagement tactics, and paid social for LinkedIn, Instagram, and Facebook. 14 lessons, 3.5 hours.

What you’ll learn

  • Core Social Media strategy and planning
  • Data-driven decision making and measurement
  • Hands-on templates and frameworks
  • Real-world case study walkthroughs
  • Advanced social media optimization techniques
  • Common mistakes and how to avoid them

Who it’s for

This beginner-level course is designed for marketing professionals, business owners, and agency teams who want to deepen their social media skills. Whether you’re managing campaigns yourself or overseeing a team, the frameworks here will give you a strategic advantage.

Curriculum

14 lessons, 3.5 hours of content. Each lesson ends with something you can do right away.

  1. Pick your platforms

    You can choose the one or two platforms where your customers actually are, and skip the rest without guilt.

  2. Set up your profiles right

    You can write a clear bio, add the right links, and make your profiles look like a business worth following.

  3. Set goals you can measure

    You can turn “be on social media” into a clear goal you can check each month.

  4. A simple content plan

    You can plan a month of posts with a repeatable mix, so you never stare at a blank page.

  5. Write posts people stop for

    You can open with a hook, write in plain words, and end with one clear next step.

  6. Make visuals without a designer

    You can create clean, on-brand images and short videos with free tools.

  7. Short video without a film crew

    You can film and post a simple short video on your phone, and know what makes people keep watching.

  8. Schedule a month in one sitting

    You can batch and schedule your posts so social takes hours a month, not hours a day.

  9. Turn comments into customers

    You can run a simple reply routine that builds trust and moves people toward buying.

  10. Handle complaints in public

    You can answer a public complaint calmly, fix what you can, and come out looking better for it.

  11. Use what your customers share

    You can ask for and repost customer photos and reviews, so your happiest customers do some of the talking.

  12. Facebook and Instagram ads: the basics

    You can set up a simple ad, pick an audience, and set a budget you control.

  13. LinkedIn for business

    You can use LinkedIn posts and pages to reach business buyers, and tell when its ads are worth paying for.

  14. Read your numbers and adjust

    You can tell which posts actually helped your business, and do more of what works.

Start learning

This course is completely free. No credit card required, no upsells. Just practical social media knowledge you can apply today. Start the first lesson and see results within the first week.

Start learning for free

14 lessons, 3.5 hours of content. No credit card required.

Start the free course

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