Accounting Google Ads Agency
Accounting Google Ads agency. Built for how accounting demand actually moves.
Buyer-intent campaigns, negative-keyword protection, and tax-season-aware pacing that keep expensive accounting clicks from going to waste. Transparent budget-based pricing, senior Canadian specialists, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What's included
Google Ads, built around how people search for an accountant.
High-intent keyword targeting
We target the searches people type when they're ready to hire, not just browse — "small business accountant near me," "bookkeeping services for small business," "corporate tax accountant" — not the research-stage terms that never turn into a client engagement.
Negative-keyword protection
Accounting keywords attract expensive junk clicks: "free tax filing," "accounting jobs," "bookkeeper salary," "CPA exam." Unfiltered traffic can burn budget fast on searches from job seekers and DIY filers who were never going to become a client.
Tax-season & seasonal demand pacing
Personal tax filing searches spike hard from January through April, corporate year-end and GST/HST filing cluster around different dates, and bookkeeping or advisory searches run steadier year-round. We schedule budget around when each service line's demand actually happens instead of spending evenly all year.
Landing pages, call tracking & local targeting
A dedicated landing page per service line — tax prep, bookkeeping, payroll, advisory — plus call tracking on every number so you can see which campaigns produce real inquiries. Local targeting for in-person services, wider targeting for remote work, set service by service.
How we're different from a typical accounting marketing shop.
Transparent pricing
10% of your monthly ad budget, $600/mo minimum. Your full ad budget goes to Google — we don't mark it up. An $8,000 budget runs $800/mo in management fees, plain and simple.
No contracts, 30-day guarantee
Month-to-month always. If the first 30 days don't show real work and results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. Every account is run by a senior specialist in-house — no offshoring, no junior churn.
Campaigns split by service line, not blended
Tax prep, bookkeeping, payroll, and advisory each get their own campaign, budget, and landing page, so a recurring advisory client doesn't get bid the same as a once-a-year filer lost inside one account.
Accounting Google Ads, step by step.
01
Audit your accounts and service lines
We review any existing campaigns, pull the search terms report for wasted spend, check negative-keyword gaps, and confirm your landing pages and call tracking are actually set up to capture what the ads bring in.
02
Build service-line campaigns
Separate campaigns per service line and location, each with its own negative-keyword list, ad copy, landing page, and call tracking number, plus ad scheduling matched to your real seasonal demand.
03
Optimize with real client data
As inquiries come in, we refine keywords, negative keywords, and bidding using which leads were actually qualified, so budget concentrates on the searches, times, and services already producing real engagements.
Accounting Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 minimum. A $2,000 budget runs $600/mo (the minimum), a $6,000 budget runs $600/mo, an $8,000 budget runs $800/mo, and a $20,000 budget runs $2,000/mo. Above $100,000 we send a custom proposal. The fee never comes out of your ad money — your full budget goes to Google, with no markup. Landing pages and call tracking are built in, not billed as add-ons.
Ask three things: do they build a separate campaign and landing page per service line instead of one blended account for tax prep, bookkeeping, and advisory, do they maintain a real negative-keyword list so your budget isn't funding "free tax help" and "accounting jobs" searches, and do they give you call tracking so you can see which ads produce actual client inquiries, not just clicks. An agency running one campaign for your whole firm is treating a corporate advisory retainer the same as a one-off personal tax filer.
The biggest leaks are searches for free or DIY help, not paid engagements: "free tax filing," "free tax advice," "accounting jobs," "bookkeeper salary," "CPA exam," "how to do my own bookkeeping," and "turbotax vs accountant." We build a negative-keyword list before your first campaign goes live and keep adding to it from the search terms report every week, since new junk queries show up constantly on accounting keywords that already cost real money per click.
Demand isn't flat across the year. Personal tax prep searches spike hard from January through the April deadline, corporate year-end and GST/HST filing searches cluster around different dates, and bookkeeping and advisory searches run steadier year-round from business owners who aren't on a tax deadline. We pace budget and bidding to match: heavier spend on filing-deadline keywords in-season, and campaigns built to keep bringing in bookkeeping and advisory retainers the other eight months.
Depends on the service. In-person bookkeeping and CFO advisory work is almost always local — a firm in Toronto and one in North Vancouver serve two different markets with different competitors, so we build geo-targeted campaigns and landing pages per office. Remote tax prep and online bookkeeping can run wider, since the work doesn't require an in-person visit. We set targeting service by service instead of applying one radius to your whole account.
Get a Google Ads plan built for how people search for an accountant.
A free audit of your current campaigns (or a plan built from scratch), plus transparent budget-based pricing in your custom proposal.