Automotive Google Ads Agency
Automotive Google Ads agency. Built for buyers who are ready to act.
Google Ads built around real automotive buyer behaviour: the searches people make when they're ready to buy or book, the negative keywords that stop wasted clicks, and landing pages with call tracking built for sales and appointments, not just form fills. Transparent pricing, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Ad accounts built on automotive buyer economics.
Buyer-ready keyword targeting
We bid on the searches people make when they're ready to act, like “car dealership near me,” “auto repair near me,” and “brake repair near me,” not broad research searches like “best car brand for reliability” that were never going to book a visit.
Negative-keyword protection
An automotive-specific negative list from day one: job-seeker searches (“dealership jobs near me,” “auto mechanic hiring”), DIY and research searches (“how to fix a check engine light myself,” “car recall lookup”), and private-sale traffic (“used cars for sale by owner,” Kijiji and Marketplace searches) that were never going to become a lead.
Seasonal & emergency demand scheduling
Budget shifts to match how automotive demand actually moves: always-on urgency campaigns for breakdown and check-engine-light searches, plus scheduled pushes for the winter-tire changeover rush and year-end clearance events, instead of one flat budget spread evenly across the year.
Landing pages, call tracking & local-vs-national targeting, included
Landing pages built to match your inventory or service pages, with call tracking included since a call is as much a conversion as a form. Local shops and dealerships run on a tight geo-radius; national sellers, like auto parts or dealer software, run a separate structure, so budget never spends local dollars on national searches or the reverse.
Ad spend that goes to Google, not a markup.
Transparent, budget-based pricing
10% of your monthly ad budget, $600/month minimum. Your ad budget goes to Google in full — we never mark it up, so there's no incentive for us to push you to spend more than you need.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
Conversion tracking built around dealer & shop software
VinSolutions, DealerSocket, Tekmetric, Shopmonkey, and similar systems often don't report test drives, bookings, or sales back to Google Ads. We wire up the tracking so campaigns optimize toward what actually became business, not just a click.
Automotive Google Ads, step by step.
01
Ad account audit
We check your keyword targeting, negative-keyword coverage, landing pages, and whether your dealer or shop software is even reporting conversions back to Google Ads. A real look at where budget is leaking.
02
Build campaigns around real demand
Buyer-ready keywords, an automotive-specific negative list, geo-radius targeting per location, and seasonal and emergency bid scheduling, so spend follows when and where people actually search to buy or book.
03
Launch, track, and optimize daily
Landing pages and call tracking go live alongside the campaigns, and bids, keywords, and budget get adjusted against real sales and booking data, not just clicks.
Automotive Google Ads FAQ.
Our fee is 10% of your monthly ad budget, with a $600/month minimum, and your ad budget goes to Google in full — we never mark it up. So a $3,000/month ad budget still runs a $600/month management fee (the minimum), while a $10,000/month ad budget runs a $1,000/month fee (10%). Landing pages and call tracking are included, not billed separately. There's $0 setup and no contract.
Ask three things: have they built a negative-keyword list specific to automotive (blocking job-seeker searches like “dealership jobs near me,” DIY-repair searches like “how to fix a check engine light myself,” and private-sale searches like “used cars for sale by owner” that were never going to become a lead), are landing pages and call tracking included or billed as an extra, and do you keep ownership of your Google Ads account if you ever leave? An agency running your account like a plumber's or a lawyer's will waste budget on searches that were never going to book a service or a test drive.
Clicks and leads can start the day campaigns go live, since Google Ads doesn't need months to index like SEO does. But the account needs real spend data before bidding is efficient — most dealerships and shops see cost per lead stabilize after 4–6 weeks, once we've seen enough searches to cut what isn't converting and push budget toward what is.
Both. A single shop or lot runs one tightly targeted radius campaign around its address, since most automotive searches are hyper-local. A multi-location dealer group or repair chain needs its own campaign or ad group per location with its own radius targeting and location-specific ad copy, so a search near one branch doesn't send the click — and the budget — to the wrong one. National sellers, like auto parts or dealer software, run a separate structure built around broader geography instead of a local radius.
Yes. Test-drive requests, service bookings, and quote forms inside these systems often don't fire standard conversion events, which means Google Ads can't tell which clicks actually became a sale or a booked appointment. We set up call tracking and event tracking around these platforms so your campaigns optimize toward real bookings and sales instead of just landing-page visits.
Get a Google Ads plan built for how people buy and book.
A free audit of your account, your landing pages, and how your dealer or shop software reports conversions, plus transparent budget-based pricing in your custom proposal.