Beauty & Salon Google Ads agency. Priced and built around what actually fills a chair.

The fee is 10% of whatever you spend with Google that month, or $600/month — whichever number comes out bigger. Spend $4,000 in a month and 10% lands under $600, so $600 is the bill; spend $12,000 and 10% clears $600, so the bill becomes $1,200. Your ad spend itself is never marked up — it goes straight to Google. Landing pages and call tracking that plug into your booking widget ride along with that fee instead of showing up as a separate charge, and there's no setup cost and nothing to sign.

Three things worth checking before you sign anything: does their negative-keyword list already account for salon-specific noise — job-seeker searches, box-dye and DIY tutorial searches, wholesale beauty-supply searches — do landing pages and call tracking come with the management fee or show up later as an add-on, and who keeps the Google Ads account and its history if you switch agencies down the line. A generalist agency that treats a salon like any other local business tends to leave budget sitting on searches that were never going to end in a booked appointment.

A campaign can be live and generating calls within a day or two of launch — Google Ads isn't waiting on the kind of ranking history that SEO needs. The part that takes real time is the account learning: cost-per-booking usually doesn't settle down until there's roughly a month of real spend behind it, enough search volume to see which keywords and times of day are turning into an actual appointment instead of just a click.

Both, and the setup isn't the same for either one. A solo esthetician or a single-location salon runs one campaign on a tight radius around that address, because almost nobody drives across town for a manicure. A group with several locations — or a salon that rents chairs to a handful of independent stylists under one roof — needs a separate campaign for every address, each one radius-matched to that specific storefront and written with that neighborhood's name in the copy, so a search near one location doesn't burn budget sending someone to the wrong branch.

Yes. Those booking widgets are built to move someone from browsing to booked in as few taps as possible, which is great for the client and unhelpful for your ad reporting, because most of them never fire a standard conversion event when a booking actually completes — Google Ads just logs a page load. We build tracking around whichever platform you're running, plus call tracking for anyone who books by phone instead, so the account can tell a finished booking apart from someone who opened the widget and closed the tab.