Beauty & Salon Google Ads agency. Built around how people actually book.

Our fee is 10% of your monthly ad budget, with a $600/month minimum, and your ad budget goes to Google in full — we never mark it up. So a $3,000/month ad budget still runs a $600/month management fee (the minimum), while a $9,000/month ad budget runs a $900/month fee (10%). Landing pages and call tracking are included, not billed separately. There's $0 setup and no contract.

Ask three things: have they built a negative-keyword list specific to beauty and salon searches (blocking job-seeker searches like “nail tech hiring near me,” DIY searches like “how to do balayage at home,” and clicks meant for a specific salon down the street), are landing pages and call tracking included or billed as an extra, and do you keep ownership of your Google Ads account if you ever leave? An agency running your account like a plumber's or a lawyer's will waste budget on searches that were never going to book an appointment.

Clicks and booking requests can start the day campaigns go live, since Google Ads doesn't need months to index like SEO does. But the account needs real spend data before bidding is efficient — most salons and spas see cost-per-booking stabilize after 4–6 weeks, once we've seen enough searches to cut what isn't converting and push budget toward what is.

Both. A single salon runs one tightly targeted radius campaign around its address, since almost every beauty search is hyper-local: people want an appointment near them, not a brand across the city. A multi-location business needs its own campaign or ad group per location with its own radius targeting and location-specific ad copy, so a search in one neighborhood doesn't send the click — and the budget — to the wrong branch.

Yes. Booking flows inside Vagaro, Booksy, Fresha, and GlossGenius widgets often don't fire standard conversion events, which means Google Ads can't tell which clicks actually became a booked appointment instead of just a page view. We set up call tracking and event tracking around these platforms so your campaigns optimize toward real bookings, not just clicks on “Book Now.”