Construction Google Ads Agency
Construction Google Ads agency. Built to win bids, not just clicks.
For general contractors, commercial builders, and remodeling companies. Campaigns built around buyer-intent searches, construction-specific negative keywords, and permit-and-season-driven demand, not generic keyword templates.
- 10% of ad budget, $600/mo minimum
- No contracts
- 30-day guarantee — pay only if satisfied
What's included
Ads built around how owners and developers actually search.
Buyer-intent keyword targeting
We build campaigns around what people search when they're ready to hire — "general contractor near me," "commercial renovation contractor [city]," "[project type] contractor quote" — not broad, informational terms like "how to build a deck" that burn budget on research-only clicks.
Negative keywords built for construction
Construction accounts bleed budget fast on searches like "construction jobs near me," "how to become a general contractor," "DIY renovation," and "construction management degree." We build and maintain a negative-keyword list specific to your trade so your spend only shows for people ready to request a bid.
Seasonal and permit-cycle bid strategy
Exterior and new-build demand surges in spring and summer, indoor renovation demand shifts toward winter, and commercial bids sit inside procurement and permit cycles that can run weeks. We pace budget and bids to your real demand curve instead of spreading it evenly across a calendar that doesn't match construction buying.
Landing pages, call tracking, and local targeting
Every campaign gets its own bid-request landing page — not your homepage — with a tracked number and quote-request form, so you see which clicks became a real bid. Tight radius targeting for local and residential contractors, or broader regional targeting for commercial builders chasing bigger projects.
How we price and run construction Google Ads.
Transparent pricing, no markup
Management is 10% of your monthly ad budget, $600/month minimum. Your ad budget goes straight to Google, in full — we never mark it up or take a cut of your spend.
No contracts, 30-day guarantee
Month-to-month, always. If the first 30 days doesn't show real work and results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
We know how construction actually gets bid
Built around long procurement cycles, permit-and-weather-driven demand, and the fact that one commercial bid can be worth a year of ad spend. Landing pages and call tracking come built in, not sold as an add-on.
Construction Google Ads, step by step.
01
Google Ads audit
We review your current account — or build a plan from scratch if you're new to Google Ads — for keyword intent, negative-keyword gaps, seasonal and permit-cycle patterns for your trade, and whether landing pages and call tracking are set up to prove which clicks became bids.
02
Build campaigns around real buyer intent
We build campaigns around bid-ready searches, add the negative-keyword list your trade needs, and set up dedicated landing pages with call tracking so every dollar is accounted for.
03
Adjust for the season and the bid cycle
Budgets and bids shift ahead of the spring/summer build season, the winter renovation shift, and known procurement windows, instead of reacting after the RFP has already closed.
Construction Google Ads FAQ.
Management is 10% of your monthly ad budget, with a $600 per month minimum. So a $5,000/month ad budget runs $600 in management (10% of $5,000 is $500, below the floor, so the minimum applies), while a $10,000/month budget runs $1,000 (10% straight). Your ad budget itself goes to Google in full — we never mark it up or take a cut of your spend. Landing pages and call tracking are included, not billed separately. There's $0 setup and no contract.
Ask three things: do they build negative-keyword lists specific to construction (DIY searches like "how to build a deck" and job-seeker searches like "construction jobs near me" waste budget fast on a contractor account), do they track which clicks turn into an actual bid request or quote call instead of just a landing-page visit, and is their pricing tied to your ad budget instead of hidden inside a bundled "package"? An agency that runs a general contractor account the same way it runs a retail account will spend your budget on searches that were never going to become a bid.
No. The management fee is 10% of your monthly ad budget, $600/month minimum, and that's the only fee. Your ad budget goes to Google in full — we don't mark it up, and we don't add anything on top for landing pages or call tracking. Whatever you set as your budget is what runs in ads.
Construction demand moves with weather and permitting, not emergencies. We build and shift budget ahead of the spring/summer surge for exterior work and new builds, the winter shift toward indoor renovations, and the fact that a commercial bid can sit in a procurement cycle for weeks before a decision. Campaigns get paced so your budget is live when owners and developers are actually issuing RFPs and requesting quotes, not spent evenly across a calendar that doesn't match how construction gets bought.
Whatever matches how you actually bid. A residential or small commercial contractor usually needs tight radius targeting around a realistic drive-time service area, while a commercial builder or developer-facing contractor competing for regional projects needs broader, project-type-driven targeting instead of a hyper-local radius that misses out-of-town bids. We set targeting to match your real service area, not a generic city or province default.
Get a Google Ads plan built for how owners and developers search.
A free review of your account (or a plan from scratch), plus transparent pricing tied to your ad budget in your custom proposal — never a percentage of spend beyond the management fee.