E-commerce Google Ads Agency
E-commerce Google Ads agency. Built around how people actually buy online.
Google Ads built around real online-store buyer behaviour: the product searches people make right before they pay, the negative keywords that stop wasted clicks, and a feed and checkout that actually get tracked, not just a landing page and a hope. Transparent pricing, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Ad accounts built on online-store buyer economics.
Buyer-intent product & Shopping campaigns
We bid on the searches people make when they're ready to pay, like “buy [product] online,” exact model and SKU searches, and “[product] free shipping,” plus Shopping and Performance Max campaigns that run off your product feed to catch high-intent searches Search alone misses.
Negative-keyword protection for online stores
An ecommerce-specific negative list from day one: 'free [product]' and DIY searches, job-seeker searches ('[store] careers'), review and comparison research ('[product] reddit'), and clicks meant for a competitor's brand name, not yours.
Seasonal & inventory-aware bidding
Budget and bids shift ahead of BFCM and the holiday surge, pull back on SKUs that go out of stock so spend doesn't chase products you can't ship, and adjust through the post-holiday return lull instead of running flat all year.
Feed, product-page & checkout tracking
Merchant Center feed accuracy (titles, attributes, price, availability matching the live page), so Shopping ads don't get disapproved, plus purchase-event tracking through checkout so campaigns optimize toward real sales, not add-to-carts that never convert.
Ad spend that goes to Google, not a markup.
Transparent, budget-based pricing
10% of your monthly ad budget, $600/month minimum. Your ad budget goes to Google in full — we never mark it up, so there's no incentive for us to push you to spend more than you need.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
We fix your feed, not just your keywords
Most agencies treat Shopping ads as a checkbox. We manage your Merchant Center feed directly, fix disapprovals, and keep it aligned with your live product pages, since a broken feed caps your reach before a single keyword matters.
E-commerce Google Ads, step by step.
01
Ad account & feed audit
We check your keyword targeting, negative-keyword coverage, Merchant Center feed health, and whether checkout is actually reporting purchases back to Google Ads. A real look at where budget is leaking.
02
Build campaigns around real buyer behaviour
Buyer-intent product and Shopping campaigns, an ecommerce-specific negative list, a clean feed, and seasonal budget scheduling, so spend follows when and how people actually buy online.
03
Launch, track, and optimize daily
Purchase tracking goes live alongside the campaigns, and bids, keywords, and budget get adjusted against real sales data, not just clicks or add-to-carts.
E-commerce Google Ads FAQ.
Our fee is 10% of your monthly ad budget, with a $600/month minimum, and your ad budget goes to Google in full — we never mark it up. So a $3,000/month ad budget still runs a $600/month management fee (the minimum), while an $8,000/month ad budget runs an $800/month fee (10%). Product landing pages and checkout tracking are included, not billed separately. There's $0 setup and no contract.
Ask three things: do they manage your Google Merchant Center feed and know why Shopping ads get disapproved, do they have a real negative-keyword list built for online stores (blocking 'free,' 'DIY,' job-seeker, and reviews-only searches before they burn budget), and does your reporting track actual purchases, not just add-to-carts or landing-page visits? Then check ownership — your Merchant Center, Ads account, and product feed should stay in your name if you ever leave. An agency that's never fixed a feed disapproval will spend your budget guessing.
Clicks and sales can start the day campaigns go live, since Google Ads doesn't need months to index like SEO does. But Shopping campaigns need your product feed approved first, which can take a few days, and Search and Performance Max campaigns both need real spend data before bidding is efficient — most stores see cost-per-sale stabilize after 4–6 weeks, once we've seen enough searches to cut what isn't converting and push budget toward what is.
Yes. Shopping and Performance Max campaigns run on your feed, not your keywords, so if your titles, attributes, price, or availability don't match what's actually on the page, products get disapproved or simply stop showing. We keep your feed aligned with your site and fix disapprovals as they come up, since a broken feed quietly caps how much of your catalog can even run ads.
Yes. We raise budgets and bids ahead of known surges like BFCM and the holiday season, pull spend off SKUs that are low or out of stock so budget isn't wasted on products you can't ship, and adjust back down through the post-holiday return lull instead of leaving campaigns on autopilot through the slow weeks.
Get a Google Ads plan built for how people buy online.
A free audit of your account, your product feed, and whether your checkout is even reporting real sales, plus transparent budget-based pricing in your custom proposal.