Education Google Ads Agency
Education Google Ads agency. Built around how families actually enroll.
Google Ads built around real education buyer behaviour: the searches parents and students make when they're ready to enroll, the negative keywords that stop wasted clicks, and landing pages with call tracking built for inquiries and tours, not just form fills. Transparent pricing, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Ad accounts built on education buyer economics.
Buyer-ready keyword targeting
We bid on the searches parents and students make when they're ready to enroll or register, like “private school near me,” “SAT tutoring near me,” and “[program] registration,” not broad research searches like “how to help my child with math” that were never going to convert this month.
Negative-keyword protection
An education-specific negative list from day one: job-seeker searches (“teaching jobs near me,” “tutor jobs”), free-resource searches (“free worksheets,” “free homework help”), and searches from students doing homework research rather than looking to enroll.
Enrollment-cycle bid scheduling
Budget and bids shift ahead of the back-to-school surge, exam-season cram (SAT, ACT, and provincial exam dates), and open-house or application-deadline windows, instead of spending the same flat budget in a quiet month as a peak one.
Local vs. national targeting, tracking included
A single campus or tutoring location runs a tight geo-radius campaign; an online program or multi-location operator gets national or per-location targeting instead. Landing pages and call tracking for inquiries, tours, and registrations are included, not billed separately.
Ad spend that goes to Google, not a markup.
Transparent, budget-based pricing
10% of your monthly ad budget, $600/month minimum. Your ad budget goes to Google in full — we never mark it up, so there's no incentive for us to push you to spend more than your enrollment goals need.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
Built around the enrollment calendar
Negative-keyword lists, bid schedules, and landing pages built around back-to-school, exam-season, and open-house cycles, not a flat retainer that treats every month the same.
Education Google Ads, step by step.
01
Ad account audit
We check your keyword targeting, negative-keyword coverage, landing pages, and whether calls and tour bookings are even reporting back to Google Ads as conversions. A real look at where budget is leaking.
02
Build campaigns around real enrollment demand
Buyer-ready keywords, an education-specific negative list, local or national targeting depending on how you enroll students, and bid schedules timed to your busiest enrollment windows.
03
Launch, track, and optimize daily
Landing pages and call tracking go live alongside the campaigns, and bids, keywords, and budget get adjusted against real inquiry and enrollment data, not just clicks.
Education Google Ads FAQ.
Our fee is 10% of your monthly ad budget, with a $600/month minimum, and your full ad budget goes to Google — we never mark it up. A $4,000/month ad budget still runs a $600/month management fee (the minimum), while a $10,000/month ad budget runs a $1,000/month fee (10%). Landing pages and call tracking are included, not billed separately. There's $0 setup and no contract.
Ask three things: have they built a negative-keyword list specific to education (blocking job-seeker searches like “teaching jobs near me,” free-resource searches like “free times tables worksheet” or “free homework help,” and clicks from parents who are already enrolled and just looking for the parent portal), are landing pages and call tracking included or billed as an extra, and do you keep ownership of your Google Ads account if you ever leave? An agency that treats a tutoring inquiry like a plumbing lead will burn budget on searches that were never going to become a paying family.
Clicks and inquiries can start the same day campaigns go live, since Google Ads doesn't need months to index like SEO does. But the account needs real spend data before bidding is efficient — most schools and tutoring centers see cost-per-inquiry stabilize after 4–6 weeks, once we've seen enough searches to cut what isn't converting and push budget toward what is. Results also track the enrollment calendar: a campaign launched ahead of back-to-school or an exam season has more real demand to work with than the same campaign running in a quiet month.
Both, and the setup is different. A single campus or tutoring location runs a tight radius campaign around its address, since most searches are hyper-local, like “private school near me” or “math tutor near me.” An online program or a multi-campus operator needs national or per-location targeting instead, with ad copy and landing pages that match whether someone is searching locally or comparing programs online. Running a national program on local settings, or the reverse, wastes budget on searches that were never going to convert.
Yes. Enrollment inquiries come in three ways: a form fill, a phone call to the admissions or front desk, and a tour or trial-class booking, and most Google Ads accounts only measure the first one. We set up call tracking and event tracking so calls and bookings count as conversions too, which means campaigns optimize toward every real inquiry instead of just the ones that happen to fill out a form.
Get a Google Ads plan built for how families search for education.
A free audit of your account, your landing pages, and how calls and tour bookings are tracked, plus transparent budget-based pricing in your custom proposal.