Fitness Google Ads agency. For the gyms and studios that live or die on trial-to-member conversion.

Take your monthly ad budget and multiply by 10% — that's the management fee, with $600 a month as the floor beneath it. A boutique studio running $2,500 a month in ads pays the $600 floor rather than the smaller percentage figure; a multi-location gym running $18,000 a month pays $1,800, the straight 10%. None of that fee comes out of the ad budget itself — what you commit to media is what Google actually receives. Landing pages and call tracking ride along in the same fee, and there's no setup charge and nothing locking you in.

Ask whether they've built a negative-keyword list that actually understands gyms: one that blocks certification-course searches, free-workout searches, and equipment-retail searches, not a generic list copied from a plumber's account. Ask whether they schedule bids around the membership calendar — the January rush, the February drop-off, shred season — or just spend flat all year. And ask if you keep the Google Ads account if you ever leave.

A campaign can be live and taking clicks within a day of launch — Google Ads has no crawl-and-index lag the way organic rankings do. The part that takes time is the learning phase: bid strategy needs roughly a month of real conversion data before it can tell a “gym near me” click that turns into a trial from one that bounces, and cost-per-trial usually stops swinging around once that data builds up. A launch timed for early December gets that learning phase out of the way before the January rush hits.

Both, though the setup looks different for each. One location runs a single tight-radius campaign centered on its actual address, since almost nobody crosses the city for a drop-in class. A franchise with several branches, or a corporate gym defending its brand name from a rival opening two blocks away, needs a dedicated ad group per address, each with its own targeting and its own creative, so a search meant for one branch doesn't route the click — and the spend — to a different one entirely.

Yes. Trial and intro-offer bookings inside Mindbody, Wodify, PushPress, and Zen Planner widgets often complete without ever registering as a conversion in Google Ads, so campaigns end up optimizing toward landing-page visits instead of the sign-ups that actually happened. We build tracking around whatever confirmation each platform does send — a thank-you page, a booking ID, sometimes just a phone call — so bids chase real trial bookings, not guesses.