Fitness Google Ads Agency
Fitness Google Ads agency. Built around how people actually book a trial.
Google Ads built around real fitness buyer behaviour: the searches people make when they're ready to join, the negative keywords that stop wasted clicks, and landing pages with call tracking built for trial sign-ups, not just form fills. Transparent pricing, no contracts.
- 10% of ad budget, $600/mo minimum
- No contracts, 30-day guarantee
- Senior Canadian team, Google Partner
What we build
Ad accounts built on fitness buyer economics.
Buyer-intent keyword targeting
We bid on the searches people make when they're ready to join, like “gym near me,” “personal trainer near me,” and “[class type] near me,” not broad, informational searches like “how to lose weight” that were never going to book a trial.
Negative-keyword protection
A fitness-specific negative list from day one: job-seeker searches (“gym jobs,” “personal trainer hiring”), free-content searches (“home workout no equipment,” “free yoga videos”), and clicks meant for a different brand's gym down the street.
Seasonal & local bid scheduling
Budget and bids shift ahead of the January new-year rush and the September routine-reset, and every campaign runs on a tight geo-radius around your location instead of spending a local budget on national search volume.
Landing pages & call tracking, included
Trial-signup landing pages and call tracking built to work with your booking software, not against it, so Mindbody, Wodify, or GloFox widgets don't hide which clicks actually became a booked trial.
Ad spend that goes to Google, not a markup.
Transparent, budget-based pricing
10% of your monthly ad budget, $600/month minimum. Your ad budget goes to Google in full — we never mark it up, so there's no incentive for us to push you to spend more than you need.
No contracts, 30-day guarantee
Month-to-month, always. If your first 30 days don't show real work and real results, that month is free.
Senior Canadian team
Toronto and North Vancouver offices, Google Partner. No offshoring, no juniors learning Google Ads on your account.
Landing pages & tracking included
Trial-booking landing pages and call tracking come with the account, built around Mindbody, Wodify, Momence, and GloFox instead of fighting them, so every campaign can measure what actually became a trial.
Fitness Google Ads, step by step.
01
Ad account audit
We check your keyword targeting, negative-keyword coverage, landing pages, and whether your booking software is even reporting conversions back to Google Ads. A real look at where budget is leaking.
02
Build campaigns around real demand
Buyer-intent keywords, a fitness-specific negative list, geo-radius targeting per location, and seasonal budget scheduling, so spend follows when and where people actually search for a gym.
03
Launch, track, and optimize daily
Landing pages and call tracking go live alongside the campaigns, and bids, keywords, and budget get adjusted against real trial-booking data, not just clicks.
Fitness Google Ads FAQ.
Our fee is 10% of your monthly ad budget, with a $600/month minimum, and your ad budget goes to Google in full — we never mark it up. So a $2,000/month ad budget still runs a $600/month management fee (the minimum), while a $10,000/month ad budget runs a $1,000/month fee (10%). Landing pages and call tracking are included, not billed separately. There's $0 setup and no contract.
Ask three things: have they built a negative-keyword list specific to fitness (blocking job-seeker searches like “gym jobs near me,” free-content searches like “home workout no equipment,” and clicks from people searching a competing brand by name), are landing pages and call tracking included or billed as an extra, and do you keep ownership of your Google Ads account if you ever leave? An agency running your account like a plumber's or a lawyer's will waste budget on searches that were never going to convert into a trial.
Clicks and trial bookings can start the day campaigns go live, since Google Ads doesn't need months to index like SEO does. But the account needs real spend data before bidding is efficient — most gyms and studios see cost-per-trial stabilize after 4–6 weeks, once we've seen enough searches to cut what isn't converting and push budget toward what is.
Both. A single studio runs one tightly targeted radius campaign around its address, since almost every search is hyper-local. A multi-location gym needs its own campaign or ad group per location with its own radius targeting and location-specific ad copy, so a search in one neighborhood doesn't send the click — and the budget — to the wrong branch.
Yes. Trial and class-booking flows inside Mindbody, Wodify, Momence, and GloFox widgets often don't fire standard conversion events, which means Google Ads can't tell which clicks actually became a booked trial. We set up call tracking and event tracking around these platforms so your campaigns optimize toward real bookings instead of just landing-page visits.
Get a Google Ads plan built for how people book a trial.
A free audit of your account, your landing pages, and how your booking software reports conversions, plus transparent budget-based pricing in your custom proposal.