Listing Leads & Buyer
Inquiries on Demand
Real estate Google Ads campaigns need to work differently than portal advertising. We build hyperlocal campaigns targeting specific neighborhoods, price ranges, and property types — connecting motivated buyers and sellers directly to your brokerage rather than fighting for attention on Zillow.
The Challenge
Why Real Estate Agents Waste Money on Google Ads
Competing Against Zillow and Realtor.com
The portals spend millions on Google Ads and SEO. Bidding on 'homes for sale in [city]' means competing against billion-dollar marketing budgets. You'll never win that auction profitably. Instead, you need to target the hyperlocal, specific searches the portals don't pursue — individual neighborhoods, school districts, and hyper-specific property requirements.
Buyer Leads That Never Convert to Showings
Broad 'homes for sale' campaigns attract window shoppers browsing from their couch. Agents fill their CRM with hundreds of leads that never answer the phone or show up to a showing. The problem isn't lead volume — it's targeting precision. High-intent searches like 'schedule home tour [neighborhood]' or 'homes under contract [area]' signal ready-to-act buyers.
Seller Leads Are the Holy Grail but Hardest to Capture
Homeowners considering selling Google things like 'what's my home worth' and 'how to sell my house fast.' These searches are competitive and require a completely different landing page experience — home valuation tools, CMA request forms, and market data presentations that establish your expertise before asking for a listing appointment.
Seasonal Demand Shifts Break Campaign Performance
Real estate searches spike in spring and drop in winter, but most agents run the same budget year-round. Over-spending in slow months wastes budget on unmotivated browsers, while under-spending in spring means missing the surge of serious buyers and sellers entering the market.
Our Approach
Our Real Estate PPC Framework
Neighborhood-level targeting with separate buyer and seller funnels, seasonal budget optimization, and IDX-integrated landing pages.
Neighborhood & Community Targeting
We build campaigns around specific subdivisions, school districts, and micro-neighborhoods in your market. These hyperlocal keywords cost 40-60% less than city-level terms and attract buyers with genuine intent to live in those specific areas. Your ads position you as the neighborhood expert, not just another agent.
Buyer vs. Seller Campaign Separation
Buyer campaigns target property search and home tour keywords with IDX-integrated landing pages showing real listings. Seller campaigns target home valuation and selling process keywords with CMA request forms and market data. Each funnel has different conversion goals, follow-up sequences, and success metrics.
Seasonal Budget Pacing & Market-Responsive Bidding
We scale budgets to match your market's seasonal cycle — ramping 40-60% in spring and early summer, maintaining through fall, and pulling back in winter months. Within each season, bid adjustments respond to interest rate changes, inventory shifts, and local market conditions that affect buyer urgency.
Lead Nurture Retargeting Sequences
Real estate has a 6-12 month consideration cycle. We build YouTube and Display retargeting sequences that keep you top of mind — market update videos for seller leads, new listing alerts for buyer leads, and neighborhood spotlight content for everyone in your pipeline. When they're ready to act, you're the agent they remember.
Results
Real Estate Lead Generation Results
More services for Real Estate
FAQ
Google Ads for Real Estate — common questions.
Not on broad city-level keywords — and you shouldn't try. Your advantage is hyperlocal expertise. We target specific neighborhoods, subdivisions, and school zones where you have listings and market knowledge. These searches are too niche for portals to pursue profitably, and buyers searching at that level are further along in their decision process.
We target home valuation searches ('what's my house worth in [area]') and selling process queries ('how to sell my home fast'). Landing pages feature instant home valuation tools or CMA request forms that capture seller contact info. The key is providing immediate value — a rough estimate or market report — in exchange for their information.
For buyers, IDX-integrated pages showing active listings in the targeted neighborhood with saved search signup forms. For sellers, home valuation landing pages with a clean CMA request form. Generic 'contact us' pages perform 60-70% worse than purpose-built real estate landing pages with relevant property data.
We recommend starting at $1,500-2,500/month to build enough data for optimization. In competitive metro markets, $3,000-5,000 is more realistic. The math works when you calculate your average commission against acquisition cost — if you close one additional deal per quarter from ads, the ROI is typically 5-10× your ad spend.
Yes, because Google Ads leads are exclusively yours — you're not competing with two other agents for the same inquiry. Google leads also tend to be earlier in the funnel, giving you more time to build the relationship. We find agents who diversify lead sources beyond portal advertising build more sustainable pipelines.
Build a Predictable Pipeline of Buyer & Seller Leads
Get a free market analysis showing the Google Ads opportunity in your specific neighborhoods and price points.