01
Nobody signs what they don't understand
The founding rule since 1987. Every number on the worksheet gets explained in plain language (payment, rate, fees and trade math) before a pen appears.
Since 1987
Two generations of drive-away-happy
Our story
Eleven cars and a rule
Gérard Delacroix opened Atlantic Motors in the spring of 1987 with eleven used cars on a gravel lot off Windmill Road and one rule he repeated until everyone was sick of it: nobody signs what they don't understand.
Thirty-nine years later, his daughter Marion runs a lot on Harbourview Drive with a twelve-bay service centre, the local franchise for Norvik and Keelson (both fictional brands in this demo) and used vehicles of every make. The rule hasn't changed. It's why the worksheet is printed in full and slid across the desk, not angled away from you on a screen.
We're not the biggest store in HRM. We're aiming to be the one your kids buy their first car from, because that's how it worked the first time around.
How we operate
The four things we won't bend on
02
The price is the price
The advertised price plus one flat $399 documentation fee, HST and registration, shown on every listing. No surprise admin fees, no mandatory etching, no nitrogen upcharge.
03
Service sells the second car
More than half our sales are repeat or referral. That only happens when the service drive treats you as well as the showroom did.
04
We live here too
We sponsor a local U15 hockey team, the harbourfront cleanup crew and the high-school co-op program, and have hired sixteen co-op students since 2019.
The people
Who you'll actually deal with
Marion Delacroix-Hale
General Manager and Dealer Principal
Second-generation owner. Started washing cars on this lot in 1994 and still walks it every morning at 7:30.
Desmond Okafor
Sales Manager
Nineteen years matching Maritimers with the right vehicle. Ask him anything about towing capacity.
Priya Raghunathan
Finance Director
Builds financing around real budgets: first credit, rebuilt credit, and everything in between.
Terry MacIsaac
Fixed Operations Manager
Red Seal technician turned service lead. Runs the shop on one rule: explain it before you fix it.