01
Nobody signs what they don't understand
The founding rule since 1987. Every number on the worksheet gets explained in plain language — payment, rate, fees, trade math — before a pen appears.
Since 1987
Two generations of drive-away-happy
Our story
Eleven cars and a rule
Gérard Delacroix opened Atlantic Motors in the spring of 1987 with eleven used cars on a gravel lot off Windmill Road and one rule he repeated until everyone was sick of it: nobody signs what they don't understand.
Thirty-nine years later, his daughter Marion runs a lot on Harbourview Drive with a twelve-bay service centre and seven franchise-brand lines — and the rule hasn't changed. It's why the worksheet is printed in full and slid across the desk, not angled away from you on a screen.
We're not the biggest store in HRM. We're aiming to be the one your kids buy their first car from — because that's how it worked the first time around.
How we operate
The four things we won't bend on
02
The price is the price
Our advertised price is the selling price plus tax and licensing. No admin fees invented on delivery day, no mandatory etching, no nitrogen upcharge.
03
Service sells the second car
More than half our sales are repeat or referral. That only happens when the service drive treats you as well as the showroom did.
04
We live here too
Sponsor of the Dartmouth Whalers U15s, the harbourfront cleanup crew, and the region's high-school co-op program — sixteen co-op students hired since 2019.
The people
Who you'll actually deal with
Marion Delacroix-Hale
General Manager & Dealer Principal
Second-generation owner. Started washing cars on this lot in 1994; still walks it every morning at 7:30.
Desmond Okafor
Sales Manager
Nineteen years matching Maritimers with the right vehicle. Ask him anything about towing capacity.
Priya Raghunathan
Finance Director
Builds financing around real budgets — first credit, rebuilt credit, and everything in between.
Terry MacIsaac
Fixed Operations Manager
Red Seal technician turned service lead. Runs the shop on one rule: explain it before you fix it.