Specials + offers
Current incentives + manufacturer rebates
Manufacturer programs, dealer specials, and Atlantic-exclusive offers. All current incentives applied upfront in your vehicle’s listed price. Updated weekly.
Honda specials — Spring 2026
Current Honda incentives
2026 CR-V — $1,500 below MSRP
All trims. Through May 31, 2026. Honda is offering favorable incentives on 2026 CR-V due to hybrid mix shift. Best timing in 18 months.
2025 Pilot remaining inventory — $3,500 below MSRP
We have 8 remaining 2025 Pilots before 2026 changeover. $3,500 discount applied automatically. 2026 Pilots arriving June 2026.
2026 Civic Si — Special APR 4.9%
Through Honda Financial Services for well-qualified buyers. 60-month term. Available on 2026 Civic Si manual + automatic.
Honda military appreciation — $500
Active duty + recently separated military + veterans. Honda cash rebate at finance. Stacks with vehicle-specific incentives. Bring DD-214 or military ID.
Honda first-time buyer program
$500 rebate + special financing for buyers without auto loan history. Income + employment requirements; bring paystub + 6 months bank statements.
Honda college grad rebate — $500
Recent grads (within 2 years) of accredited 4-year colleges. Stacks with vehicle-specific incentives. Bring diploma copy + employment offer.
Toyota specials — Spring 2026
Current Toyota incentives
2026 RAV4 Hybrid — $2,000 below MSRP
All hybrid trims. Through June 30, 2026. Toyota is pushing hybrid sales hard; pricing favorable for buyers.
2026 Tacoma — $0 below MSRP
No discount currently — Tacoma demand exceeds supply. We don’t mark up over MSRP (some Houston dealers do). MSRP is ceiling, not floor.
2025 Tundra remaining — $4,500 below MSRP
We have 6 remaining 2025 Tundras before 2026 changeover. $4,500 discount + Toyota Financial 4.9% APR available. Through April 30, 2026.
2026 Camry Hybrid — $1,500 below MSRP
All Camry Hybrid trims. Through June 30, 2026. Camry Hybrid mileage advantage (52 mpg) makes this especially compelling for high-commute drivers.
Toyota college grad rebate — $500
Recent grads (within 2 years) of accredited 4-year colleges. Stacks with vehicle incentives. Bring diploma copy + employment offer.
Toyota military appreciation — $500
Active duty + recently separated military + veterans. Stacks with vehicle incentives. Bring DD-214 or military ID.
Mazda specials — Spring 2026
Current Mazda incentives
2026 CX-5 — $2,500 below MSRP
All trims. Through June 30, 2026. Mazda is making CX-5 attractive against CR-V + RAV4 + CX-50. Best CX-5 pricing in 12+ months.
2026 CX-90 PHEV — $3,000 below MSRP
All PHEV trims. Plus federal $7,500 EV tax credit if eligible. Through June 30, 2026. Total potential savings: $10,500.
Mazda loyalty — $1,000
Current Mazda owners trading or buying additional Mazda. $1,000 cash applied at finance. Stacks with vehicle incentives. Bring registration showing current Mazda ownership.
Mazda Capital Services 5.9% APR
Through Mazda Capital Services for well-qualified buyers. 60-month term. Available on most 2026 Mazdas. Through June 30, 2026.
Atlantic-exclusive Mazda discount
Atlantic Motors offers $500 additional Mazda discount above factory incentives. Houston-area exclusive — stacks with everything else.
Used + CPO specials
Atlantic-exclusive used vehicle deals
CPO 2024 Civic — $19,890 (below KBB Retail)
Honda CPO 2024 Civic LX, 28,000 miles. Single owner, full service history at our dealership. Below KBB Retail by $1,400.
CPO 2024 RAV4 Hybrid — $32,490
Toyota CPO 2024 RAV4 Hybrid XLE, 18,000 miles. 2 to choose from. CPO 7yr/100k powertrain warranty included.
CPO 2023 CX-5 — $26,890 (was $28,990)
Mazda CPO 2023 CX-5 Premium, 38,000 miles. Single owner. CPO 7yr/100k powertrain warranty included.
Standard used trucks — $500 below market
We’re heavy on truck inventory and pricing aggressively. Tundras, F-150s, Silverados, Ridgelines, Tacomas — all $500 below regional market average.
Used hybrid bonus — $1,500 trade-in match
Trade in your gas vehicle for any used hybrid; we’ll match $1,500 of your trade value. Through May 31, 2026. Limit: 1 per customer.
Service contract bonus on CPO
Buy any CPO vehicle, get $500 off optional extended service contract. Effectively free upgrade to 5-year/75k coverage on most vehicles.
Atlantic Motors-exclusive offers
What only we offer
$0 doc fee, always
We don’t charge documentation fees. Saves $150-$500 vs. typical Houston dealer. The savings is yours upfront — built into the price you see.
30-day money-back on used
Atlantic-exclusive: 30-day, 1,500-mile money-back guarantee on every used vehicle. Don’t love it? Return it for full refund or exchange. Zero questions.
Free oil changes for 2 years
Every new vehicle purchase includes free oil + filter changes for 24 months / 24,000 miles. ~$120 value. We’d rather you stay with us for service anyway.
Lifetime free car wash
Every Atlantic Motors customer gets free car wash anytime — drive through any time during business hours. Most customers wash 6-12 times/year for $360-$720 lifetime value.
Complimentary loaner during service
For any service taking 4+ hours or overnight: free loaner vehicle. Most dealers charge $35/day. Available subject to fleet availability.
Trade-in even when not buying
We’ll buy your trade for cash even if you’re not buying from us. ~30% of trades go to other dealers + private buyers. We make money either way; we treat you the same.
Specials questions
What buyers ask
- Manufacturer specials (vehicle-specific) + manufacturer programs (military/college/loyalty) usually stack. Manufacturer specials sometimes don’t stack with manufacturer financing rates (you choose one). We’ll show all your options + help pick the best combination.